SYS-CON MEDIA Authors: Yeshim Deniz, Kevin Benedict, Gilad Parann-Nissany

News Feed Item

Levels Beyond Crosses The Pond, Adds to Global Footprint with Seven Stellar New Reach Engine Customers

Levels Beyond, the company behind the Reach Engine content inventory platform, has added a number of major media clients in the United Kingdom in just one year since opening their London offices. Levels Beyond’s flagship product, Reach Engine, is in use by leading sports media companies and national broadcasters as well as several forward-thinking advertising agencies and post-production houses.

Reach Engine has been chosen in the UK by innovative leaders in their field of visual effects (VFX) The Mill; the re:fine Group, who work alongside many of the most significant global TV and film distributors, helping them deliver thousands of hours of video content to digital platforms and broadcasters; as well as InFlight Productions, the acknowledged leader in the provision of passenger entertainment content to the majority of the world’s airlines.

Levels Beyond has also been chosen as strategic technology providers in the UK by globally recognized brands the British Broadcasting Corporation (BBC) and Manchester United Football Club.

In addition, Reach Engine is the technology choice of a UK-based global sports rights-holder and the London and Paris facilities of a world-renowned film and media conglomerate.

"I believe we are building a rock-solid foundation for our business outside of North America with the customers we are securing here," said Paul Phillips, managing director of Levels Beyond. "The magnitude and reputation of our customers in the UK speaks volumes about our technology, organization and commitment to delivering complex projects on time."

The Reach Engine software platform is a new era content inventory platform that eliminates the middlemen and streamlines the creation through delivery processes for major media, brands and institutions overloaded with managing, editing and publishing volumes of video, photos and all other content.

Neil Evely, the key architect of this system for award-winning VFX post house, The Mill, commented, "We have designed a unique pipeline that works in conjunction with Autodesk and our production management software to allow for a simple export process from the suites whereby assets are encoded to our mezzanine format. We chose Reach Engine as it has been battle-proven by a number of global media organizations, and is an infinitely customizable, scalable platform that will form the basis of our strategy across all of our worldwide locations."

Symon Roue, CEO of re:fine, added, "We chose Reach Engine to power a unique workflow for a global sports broadcaster, and the success of this project has enabled us to offer similar workflows to our other customers. The robust architecture of Reach Engine enabled us to design a complex system that spans two locations, to swiftly build it, and put it into live production."

By adopting Reach Engine as their video platform, these companies are able to monetize both new and archival video, as well as reaching from cell phones to aircraft. Reach Engine has become the technical infrastructure that allows them to evolve and meet market demands successfully. The power of Reach Engine enables each of these customers to solve their real-world challenges, from production workflow to distribution over all digital platforms.

Automation of tasks is a key feature of Reach Engine. The powerful rules-based engine transforms content into the necessary format for any possible platform, from in-flight entertainment to streaming video services – the entire process and delivery is fully automated. Reach Engine is the first unified interface able to manage such disparate systems via APIs available for video content. It is a completely Internet-enabled technology and employs Google's search technology.

“We are seeing rapid adoption of our platform by companies who are first movers in monetizing and managing huge content libraries in both the US and the UK,” said Art Raymond, CEO of Levels Beyond. “We’re creating an ecosystem. Reach Engine is a brand-new architecture and it doesn’t fall apart with size and scale. We also provide detailed analytics and workflow management tools that can be used during and post production through distribution, something that’s critical in today’s ever-accelerating TV business – turning what used to be a multi-day process into a real-time solution.”

About The Mill

Twenty-four years of innovation has established The Mill as a recognized global brand for creating seamless visual effects; they are leaders in design, animation, live action content direction, VFX brand accounts, versioning and global adaptations, digital content creation and distribution. The Mill collaborates with groundbreaking directors, creative agencies and visionary brands, who trust them to bring their ideas to life. www.themill.com

About re:fine

re:fine works with some of the most significant global TV & film networks and distributors, helping them deliver thousands of hours of video content to digital platforms and broadcasters. www.refine-group.com

About Levels Beyond

Levels Beyond is the company behind the Reach Engine content inventory platform. Reach Engine turns passive digital content libraries into active inventory for global businesses. The Reach Engine platform delivers both short- and long-form content to the devices and media that audiences are using and consuming, including emerging platforms that, until now, have had limited viewership. Reach Engine manages millions of digital video files every month. Founded in 2000, Levels Beyond is privately held and headquartered in Denver.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.