|By Business Wire||
|July 15, 2014 09:09 AM EDT||
A 2014 BIA/Kelsey and Manta study of 1,000 small businesses in the United States revealed that while more than 60 percent of small to mid-sized business (SMB) owners generate a majority of their annual revenue from repeat customers, more than two-thirds do not have a loyalty program in place. To fill the void and to live up to its commitment to help its clients grow their businesses, First Data Corporation, the global leader in payment technology and services solutions, today announced the commercial integration of its Perka™ Mobile Loyalty Solution. Its apps are now available through First Data distribution systems.
As today’s small business owners continually look for modern and measurable ways to boost their bottom lines and create personal connections with their customers, a robust loyalty program can help. The statistics are staggering: In fact, a small five percent increase in customer retention, for example, can lead to a 25 to 100 percent increase in profit for a company, according to the study. With First Data’s Perka solution, any SMB can turn occasional customers into loyal fans by combining rewards and incentives with repeat purchases.
Extending far beyond traditional couponing, newspaper and yellow page ads, or old-fashioned paper loyalty cards, Perka, the most recent offering from First Data Small Business Solutions, is a cloud-based customer loyalty solution that connects businesses to their customers using location-based apps and mobile phones. Acquired by First Data last October, Perka, now a wholly-owned subsidiary, was named one of 2013’s most innovative companies by Fast Company. It helps SMB owners maintain profitable and long-term relationships with their customers by providing a sustainable and highly personalized incentive program.
Here’s how it works: Merchants sign up, activate their welcome kit and then work with a Perka customer service representative to design a customized loyalty program. Customers participate by downloading the Perka app on any smart phone, where they instantly see a list of participating merchants nearby and what loyalty promotions they are offering. When entering the store, customers launch the app and check in, which signals their presence to the merchant, who then greets them by name and validates their purchases. Making a personal connection with customers is a key factor in building loyalty, which often results in repeat visits.
Take, for example, a visit to the neighborhood coffee shop. After entering the shop and checking in via the Perka app, a customer will see the merchant’s available loyalty promotions. Said coffee shop may offer a free latte after the first 10 purchases, or perhaps even a free pastry to introduce the customer to its baked goods.
“Until recently, effective loyalty programs have been largely out of reach for small merchants,” said Rick Ducey, managing director, BIA/Kelsey. “The programs were too cumbersome for SMBs to manage, and SMBs often lacked the technology to implement them. This has changed with the development of new SMB–friendly loyalty programs such as Perka, which enable small merchants to compete against programs provided by much larger competitors, and clearly connect the dots between loyalty and the bottom line.”
Perka Solution Now Available on Clover Station
One of the newest specialty apps introduced to the platform, Perka is now available for the Clover™ Station, First Data’s elegant touchscreen point-of-sale solution. The Clover solution helps merchants track inventory, manage employees, build lasting customer relationships, and accept payments with ease — all on one dynamic system. Merchants may customize and grow their system’s capabilities with the ever-expanding Clover App Market, available only through the Clover Station.
“An integrated solution like Perka for the Clover Station is yet another proof point of First Data’s transformation from a transaction processor to a trusted business advisor and technology solutions provider,” said Guy Chiarello, First Data president. “Loyalty programs are an effective method to increase sales and build a stronger base of regular customers. With Perka, we are adding valuable functionality to First Data’s SMB offerings, taking advantage of our unique position and scale to deliver a powerful solution to small and medium-sized businesses.”
Based in New York City and Portland, Ore., Perka operates loyalty programs for businesses ranging from neighborhood coffee shops to ultra-modern retailers and supports merchants across the U.S., Canada and the United Kingdom.
Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive client revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction. More information about the company is available on FirstData.com as well as on Twitter, LinkedIn, Facebook and YouTube.
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
Dec. 21, 2014 07:00 PM EST Reads: 750
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 21, 2014 06:00 PM EST Reads: 2,005
ScriptRock makes GuardRail, a DevOps-ready platform for configuration monitoring. Realizing we were spending way too much time digging up, cataloguing, and tracking machine configurations, we began writing our own scripts and tools to handle what is normally an enormous chore. Then we took the concept a step further, giving it a beautiful interface and making it simple enough for our bosses to understand. We named it GuardRail after its function - to allow businesses to move fast and stay sa...
Dec. 21, 2014 02:30 PM EST Reads: 826
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Dec. 21, 2014 02:00 PM EST Reads: 2,350
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 21, 2014 01:00 PM EST Reads: 1,982
SYS-CON Media announced today that Sematext launched a popular blog feed on DevOps Journal with over 6,000 story reads over the weekend. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting an...
Dec. 21, 2014 01:00 PM EST Reads: 803
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Dec. 21, 2014 11:30 AM EST Reads: 2,412
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Dec. 21, 2014 11:00 AM EST Reads: 1,994
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Dec. 21, 2014 11:00 AM EST Reads: 1,975
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
Dec. 21, 2014 10:00 AM EST Reads: 2,148
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
Dec. 21, 2014 10:00 AM EST Reads: 1,797
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Dec. 21, 2014 10:00 AM EST Reads: 2,046
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Dec. 21, 2014 08:30 AM EST Reads: 2,271
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Dec. 21, 2014 06:30 AM EST Reads: 1,966
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's