Click here to close now.

SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Blue Box Blog, Lori MacVittie, Plutora Blog

News Feed Item

First Data Introduces Perka™ Mobile Loyalty Solution for SMB Merchants

A 2014 BIA/Kelsey and Manta study of 1,000 small businesses in the United States revealed that while more than 60 percent of small to mid-sized business (SMB) owners generate a majority of their annual revenue from repeat customers, more than two-thirds do not have a loyalty program in place. To fill the void and to live up to its commitment to help its clients grow their businesses, First Data Corporation, the global leader in payment technology and services solutions, today announced the commercial integration of its Perka™ Mobile Loyalty Solution. Its apps are now available through First Data distribution systems.

As today’s small business owners continually look for modern and measurable ways to boost their bottom lines and create personal connections with their customers, a robust loyalty program can help. The statistics are staggering: In fact, a small five percent increase in customer retention, for example, can lead to a 25 to 100 percent increase in profit for a company, according to the study. With First Data’s Perka solution, any SMB can turn occasional customers into loyal fans by combining rewards and incentives with repeat purchases.

Extending far beyond traditional couponing, newspaper and yellow page ads, or old-fashioned paper loyalty cards, Perka, the most recent offering from First Data Small Business Solutions, is a cloud-based customer loyalty solution that connects businesses to their customers using location-based apps and mobile phones. Acquired by First Data last October, Perka, now a wholly-owned subsidiary, was named one of 2013’s most innovative companies by Fast Company. It helps SMB owners maintain profitable and long-term relationships with their customers by providing a sustainable and highly personalized incentive program.

Here’s how it works: Merchants sign up, activate their welcome kit and then work with a Perka customer service representative to design a customized loyalty program. Customers participate by downloading the Perka app on any smart phone, where they instantly see a list of participating merchants nearby and what loyalty promotions they are offering. When entering the store, customers launch the app and check in, which signals their presence to the merchant, who then greets them by name and validates their purchases. Making a personal connection with customers is a key factor in building loyalty, which often results in repeat visits.

Take, for example, a visit to the neighborhood coffee shop. After entering the shop and checking in via the Perka app, a customer will see the merchant’s available loyalty promotions. Said coffee shop may offer a free latte after the first 10 purchases, or perhaps even a free pastry to introduce the customer to its baked goods.

“Until recently, effective loyalty programs have been largely out of reach for small merchants,” said Rick Ducey, managing director, BIA/Kelsey. “The programs were too cumbersome for SMBs to manage, and SMBs often lacked the technology to implement them. This has changed with the development of new SMB–friendly loyalty programs such as Perka, which enable small merchants to compete against programs provided by much larger competitors, and clearly connect the dots between loyalty and the bottom line.”

Perka Solution Now Available on Clover Station

One of the newest specialty apps introduced to the platform, Perka is now available for the Clover™ Station, First Data’s elegant touchscreen point-of-sale solution. The Clover solution helps merchants track inventory, manage employees, build lasting customer relationships, and accept payments with ease — all on one dynamic system. Merchants may customize and grow their system’s capabilities with the ever-expanding Clover App Market, available only through the Clover Station.

“An integrated solution like Perka for the Clover Station is yet another proof point of First Data’s transformation from a transaction processor to a trusted business advisor and technology solutions provider,” said Guy Chiarello, First Data president. “Loyalty programs are an effective method to increase sales and build a stronger base of regular customers. With Perka, we are adding valuable functionality to First Data’s SMB offerings, taking advantage of our unique position and scale to deliver a powerful solution to small and medium-sized businesses.”

Based in New York City and Portland, Ore., Perka operates loyalty programs for businesses ranging from neighborhood coffee shops to ultra-modern retailers and supports merchants across the U.S., Canada and the United Kingdom.

For more information about the Perka Mobile Loyalty Solution, merchants should call 1-866-965-8330 or visit firstdata.com/perka. An online media kit is also available.

Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive client revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction. More information about the company is available on FirstData.com as well as on Twitter, LinkedIn, Facebook and YouTube.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
A new definition of Big Data & the practical applications of the defined components & associated technical architecture models This presentation introduces a new definition of Big Data, along with the practical applications of the defined components and associated technical architecture models. In his session at Big Data Expo, Tony Shan will start with looking into the concept of Big Data and tracing back the first definition by Doug Laney, and then he will dive deep into the description of 3V...
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. In his session at 16th Cloud Expo, Bradley Holt, a Developer Advocate for IBM Cloudant, will discuss how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. He will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better,...
This talk focuses on the application of DevOps fundamentals to include network infrastructure. It draws from real deployment case studies on the extension of today's paradigms to address the challenges of the network infrastructures' ability to seamlessly and cohesively integrate into agile workflows. In this session at DevOps Summit, Arista Networks will focus on configuration management using automation with a nod to future work necessary to include telemetry and ephemeral state information....