|By Marketwired .||
|July 16, 2014 08:30 AM EDT||
NEW YORK, NY--(Marketwired - July 16, 2014) - Keek Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF) announced today that Matt Scheckner has been appointed to its Board of Directors. Scheckner is President and CEO of Stillwell Partners, a boutique consultancy. Stillwell is best known as the producer of Advertising Week, the world's largest advertising, marketing and media industry summit. The Week is conducted in New York City and London -- home of Advertising Week Europe. Under Scheckner's leadership, which dates back to 2004, the B-to-B event has evolved into a vibrant, vital platform that advances the industry. The event is supported and attended by the world's premier players in creative, marketing, media and technology.
Scheckner serves on the Board of Governors of the Friars Club and stands alongside such luminaries as Milton Berle and Frank Sinatra as former "Friar of the Year" -- a distinction he was awarded by his fellow Friars in 2011. He is active with many causes, including the launch of War Child in the United States, Comic Relief UK, London's Roundhouse and Tuesday's Children.
From 2006-2008, Scheckner served as Consigliere at Yahoo! where he produced the first digital Upfront, "Broadband on Broadway" and managed the corporation's relationships with Madison Avenue. He also conceived and produced Yahoo!'s corporate experiential marketing programs around the world and led the company's support of the Tribeca Film Festival.
For more than a decade (1995-2006), Scheckner owned and ran Empire Sports & Entertainment, a marketing and strategic consulting firm. One of Empire's largest clients was Radio City Productions. Under Scheckner's tenure, he was instrumental in producing major events outside the Music Hall including the 1997 opening of Arthur Ashe Stadium, which featured Bill Cosby, Whitney Houston and Archbishop Desmond Tutu, and Pepsi's 1999 Centennial Celebration, which featured Ray Charles, Lord of the Dance and the Rolling Stones.
Prior to incorporating Empire in 1995, Scheckner served as Counsel on Sports Marketing for the flagship office of Hill & Knowlton, a global public relations firm where he founded the firm's sports and entertainment practice. Earlier, from 1987 through 1994, Scheckner served as Executive Director of the New York City Sports Commission, a not-for-profit organization founded during the Koch administration.
"Keek is at the center of the new ecosystem which is re-defining the business; the convergence of content, distribution and technology," said Scheckner. "There is no hotter area of the business. But it all begins with people and under Alexandra Cameron's leadership, there is no question Keek will emerge as a force to be reckoned with and I'm pleased and proud to be a soldier in the growing Keek army."
"One of the major components to Keek's overall monetization strategy will involve advertising in different forms, including branded content. Heavy weight advertisers and agencies understand that powerful proposition and Matt is one of the most professionally accomplished and connected executives in that space," said Keek CEO Alexandra Cameron. "The Keek mobile, social and video offering has a significant reach into the trendsetter generation. This will only continue to grow and evolve through product and content advancement on our roadmap. Matt understands, provokes and creates thought leadership at the highest levels through Advertising Week and we are privileged to have him join us in our go forward strategy."
Keek is a leading mobile video social network with 67.5 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages.
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