|By Business Wire||
|July 16, 2014 09:31 AM EDT||
Today, NewsCred, the world’s leading content marketing platform, announced its second annual Content Marketing Summit to take place on Thursday, September 18, in New York City. Bringing together over 300 leaders in marketing, media, and technology, this year’s Content Marketing Summit will explore how content is redefining the future of marketing. Tickets are limited, to register please visit: http://www.thecontentmarketingsummit.com/
2014 has been the year of Content Marketing. From cutting-edge social strategies to creative lead generation campaigns, one thing is clear: Great content is the connective thread of all marketing. In 2014, 58% of businesses plan to increase their content marketing budget. In order to get ahead in today's always-on, connected world, brands need to function like 24-hour newsrooms and create content with creativity, speed and scale. NewsCred's Content Marketing Summit will arm marketing leaders with everything they need to put content at the heart of their brand.
The summit also features a pre-conference afternoon of workshops on September 17, 2014 co-hosted by General Assembly. The workshop will bring together content marketers, brand managers, and community leaders for inspiring talks and tactical take-aways. Attendees will learn how to build a content marketing strategy from the ground up, and will have a chance to solicit advice 1:1 with each of the speakers.
Confirmed Speakers for the Content Marketing Summit Include:
- Jonah Peretti, Founder and CEO, BuzzFeed
- Tim Washer, Head of Social Media, Cisco
- Stephanie Losee, Managing Editor, Dell Global Communication
- Baba Shetty, Chief Strategy & Media Officer, DigitasLBi
- Sharon Leath, Director, Integrated Marketing Content, Dr Pepper Snapple Group
- Kelly McGinnis, SVP and Chief Communications Officer, Levi Strauss & Co.
- David Lang, Chief Content Officer, Mindshare
- Gurdeep Dhillon, Global VP, Marketing, SAP
- Dustee Jenkins, VP, Public Relations, Target
- Meredith Levien, EVP, Advertising, The New York Times
- John Bell, VP, Enterprise Digital Marketing, Travelers Insurance
- Stacy Minero, Head of Content Planning, Twitter
- Eddy Moretti, Chief Creative Officer, VICE
|NewsCred, the world’s leading content marketing platform|
|The Content Marketing Summit 2014|
|123 W. 18th Street|
|New York, NY 10011|
|Wednesday, September 17, 2014|
|Pre-Conference Workshops: 2:00pm - 5:00pm|
|Workshops will feature speakers from AdAge, General Assembly, VICE and more.|
|Thursday, September 18, 2014|
|The Content Marketing Summit: 9:00am - 5:30pm|
|In one action-packed day, you’ll hear from CMOs and marketing leaders at the world’s biggest brands and agencies, breaking down how to make content marketing work for your brand. Attendees will contribute to the conversation, debate, and network with other creators and innovators. At the end of the day, you'll leave connected with new ideas, new technologies, and new contacts.|
Visit http://www.thecontentmarketingsummit.com/ to request an invite today!
|Thank you to our sponsors including: General Assembly, Sharethrough and GroupSJR|
Official Media Partner: AdAge
NewsCred is the leading content marketing platform. Fusing cutting-edge software with world-class content, NewsCred helps brands tell incredible stories.
NewsCred’s Content Marketing Cloud provides the first end-to-end solution for content workflow, creation, publishing, and analytics. In one place, brands gain unprecedented access to the world’s largest content marketplace, including licensed content from over 4,500 publishers and original content from our award-winning journalist network.
Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric, and AIG have seen explosive growth in social sharing, engagement, and lead generation.
Founded in 2008 by Shafqat Islam, Iraj Islam, and Asif Rahman, NewsCred has offices in New York, London, and Dhaka and is backed by FirstMark Capital, Mayfield Fund, IA Ventures, Interwest Partners, Greycroft Partners and others.