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SYS-CON MEDIA Authors: Elizabeth White, Carmen Gonzalez, JP Morgenthal, AppDynamics Blog, Roger Strukhoff

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Research and Markets: Research in Focus: Smartphones - Smartphone Sales to Reach 1.9bn in 2018 as ASP Drops below $190

Research and Markets (http://www.researchandmarkets.com/research/vkxfvk/research_in) has announced the addition of the "Research in Focus: Smartphones - Smartphone Sales to Reach 1.9bn in 2018 as ASP Drops below $190 - Q1 2014" report to their offering.

'Smartphone Sales to Reach 1.9bn in 2018 as ASP Drops below $190,' a new Research in Focus report covers the global handset market, focusing on handsets. It was generated by combining Pyramid analysis with information gathered from operators, vendors, and other industry players as well as primary and secondary research from filings, press releases and regulatory bodies. The report provides historical figures and forecasts on handset and smartphone unit sales, revenues and ASPs across the globe from 2009 to 2018.

Key Findings

  • Global demand will continue to be strong for smartphones: The author forecasts a 13.7% CAGR in unit sell-through from 2013 to 2018, resulting in a 2018 total of 1.9bn units. This trend is driven largely by the projected decline of the average selling price at a -10.8% CAGR over the same period, reducing the price to $189 in 2018.
  • By 2018, Asia-Pacific will be by far the largest market for smartphones, with over 54% of global smartphone unit sell-through; China and India alone will account for just under 40% of the global total.
  • By 2018, revenue from smartphone sales will account for 94.6% of total handset revenue, highlighting an almost complete transition to the technology.

Reasons To Buy

  • This Research in Focus report provides a five-year forecast of both the handset and smartphone market in terms of unit sell-through and revenue, developed using Pyramid Research's rigorous bottom-up modeling methodologies, to enable executives to effectively position their companies for growth opportunities and emerging trends in demand for their products.
  • A detailed analysis of the market shares of handset and smartphone device vendors, including market share in terms of device sell-through as well as market share in terms of smartphone OS for the years 2011 through 2018, helps executives examine the drivers behind market performance to understand best practices, formulate competitive strategies, assess evolving threats and make informed investments.
  • The report details the average selling price of both handsets and smartphones globally for each year from 2009 to 2018, for each region, and for 14 select markets, enabling executives to fully understand market dynamics and determine the most effective strategies for specific years and geographic locations.
  • The largest markets in terms of handset and smartphone unit sell through as well as the forecast growth trends through 2018 for these countries are revealed, elucidating the shifting market dynamics across the forecast period and giving companies a more targeted and informed way to approach investments and operations in the handset industry.

Companies Mentioned

  • Samsung
  • Apple
  • Lenovo
  • Nokia
  • Android
  • Google
  • BlackBerry
  • HTC

For more information visit http://www.researchandmarkets.com/research/vkxfvk/research_in

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