|By Marketwired .||
|July 16, 2014 10:00 AM EDT||
ATLANTA, GA--(Marketwired - July 16, 2014) - Atlanta Business Radio hosts Lee Kantor and Stone Payton welcomed Aubriana Lopez into the studio to discuss the Location Based Marketing Association (LBMA) and how it helps Atlanta businesses identify more advertising and marketing opportunities.
The Location Based Marketing Association is a group dedicated to fostering a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.
"Our mission is to focus on the intersection of people, places and media as location-based services by sharing best practices, educating members and promoting the industry from within," explained Lopez, president of the Atlanta Chapter of LBMA, and Lead Strategist for Digital Element.
The LBMA is a worldwide organization with 17 chapters in ten different countries, and the Atlanta chapter began in 2010. Some Atlanta companies that are LBMA members are Coca-Cola, Intercontinental Hotels Group, Weather Channel and Moe's Southwest Grill.
Lopez is also the Lead Strategist for Wireless, Hyperlocal and Mobile at Digital Element. Digital Element strives to bring new reach, relevance and revenue to its clients' online endeavors by delivering accurate IP to location data. By using geo-location based services within consumer mobile apps, Digital Element helps businesses show their customers relevant content and information.
Find out more about Lopez and LBMA by tuning in to this episode of Atlanta Business Radio.
About Lee Kantor:
Lee Kantor has been involved in Internet radio, podcasting and blogging since he started the Dr. Fitness and the Fat Guy show in 2005. Since then, Lee has interviewed well over 1000 entrepreneurs, business owners, authors and celebrities on a variety of shows and at live events. In addition to his hosting duties, Lee is a Managing Partner at BusinessRadioX® and is committed to helping entrepreneurs and business owners in Atlanta learn how to use radio to dramatically grow their businesses.
About Stone Payton:
For over 24 years, Stone Payton has been helping organizations and the people who lead them drive their business strategies more effectively. He is a Managing Partner at BusinessRadioX® and the author of SPEED®: Never Fry Bacon In The Nude: And Other Lessons From The Quick & The Dead, and has dedicated his entire career to helping others produce better results in less time.
About Atlanta Business Radio:
Each week, from the BusinessRadioX® studio in Sandy Springs, Lee Kantor and Stone Payton interview Atlanta, Georgia's top businessmen and businesswomen to learn what makes them the best at what they do.
About Business RadioX®:
Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get The Word Out about the important work they're doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don't have to worry about being ambushed or talking in "sound bites." Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://www.businessradiox.com.
Rhonda C Hale