|By Jason Mondanaro||
|July 20, 2014 01:00 PM EDT||
As a Product Manager with deep technology roots I always enjoy reading HighScalability.com. While many of the articles are technical case studies, there are frequently good business discussions as well. The other day, I read an article on data monetization, Data Doesn't Have to be Free. In this article, the author makes the point that Walled Garden business models, where users separately give up their data in return for a free service, is not sustainable. The only monetization strategy that a Walled Garden can effectively leverage is a proprietary advertising platform and we all know how that is going. Consequently, Mr. Hoff advocates the emergence of an open market in data. He suggests businesses that collect data can in turn develop business models based on the value of that data for whoever is willing to buy it, which creates a new value-added service. Of course, where I disagree with this article is the death of privacy. Privacy is far from dead. The masses are just warming up with the privacy fight and will soon light a fire under the collective behinds of legislative and regulatory bodies. Already we see signs of this prediction by the Internet of Things (IoT) leaders, as I mentioned in my previous article. Privacy is coming, and social media aside, the volume of data that will be generated and available in these IoT platforms will likely dwarf even the likes of Facebook.
But I do believe in the inevitability of the open market for data. My only contention is that the data owners and producers, basically you and I, will be active participants. We will participate because we will be compensated for our data. I don't mean the lame current state of affairs where you get a free service like Gmail or Instagram or even Facebook in exchange for your data, that could potentially have limitless added value to other parties and services. I've heard it said that data is the new oil. The land owner doesn't do anything for producing oil or gas, but they do get a percentage of the revenue from the producers. The same model essentially needs to be in place for data:
- As a coincidence of my living and acting, I am producing data
- If you use that data to make a value added product or service, I should be compensated
- If you don't compensate me, you can't use my data
- If my data isn't valuable to you then I shouldn't expect compensation
Of course the open market of data will become more complex and standardized where you have the data owners, producers, aggregators, refiners and consumers. Money will flow through that whole chain and get apportioned correctly to each party along the way. Don't underestimate the expense and complexity of adopting such a model. For most industries, regulation or joint consortia set up such bodies that are funded by members or transaction fees. Think about the cellular/mobile call detail record (TAP), data clearing houses, Depository Trust Clearing Corp for the big market makers in the equity markets, or even Visa or Master Card for clearing credit card payments between banks. Consider the length of time and pain involved to found those entities. Who in this "my garden only" technology and social media industry is willing to step up to the plate and play nicely with each other to build a bigger future for all? I don't see it happening with the platforms founded on social media in the 2000s. They are still in the mentality of empire building as acquisitions are moved behind the safety of their walls. I do have hope for this new generation of IoT platforms and companies though. They seem to get that data is valuable and there is money to be made by sharing and compensating all parties as part of building a bigger pie for all. We'll see how the next few years play out.
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
Dec. 26, 2014 01:45 AM EST Reads: 1,568
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
Dec. 26, 2014 01:00 AM EST Reads: 2,396
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 26, 2014 12:00 AM EST Reads: 2,824
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
Dec. 25, 2014 04:00 PM EST Reads: 1,784
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
Dec. 25, 2014 04:00 PM EST Reads: 1,068
Dec. 25, 2014 02:00 PM EST Reads: 2,459
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Dec. 25, 2014 12:30 PM EST Reads: 1,831
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 25, 2014 11:00 AM EST Reads: 1,735
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Dec. 25, 2014 11:00 AM EST Reads: 1,969
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Dec. 25, 2014 11:00 AM EST Reads: 2,200
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Dec. 25, 2014 11:00 AM EST Reads: 1,883
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
Dec. 25, 2014 11:00 AM EST Reads: 2,046
Dec. 25, 2014 10:45 AM EST Reads: 1,656
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Dec. 25, 2014 10:15 AM EST Reads: 2,242
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that comp...
Dec. 25, 2014 09:00 AM EST Reads: 1,388