SYS-CON MEDIA Authors: Ava Smith, Scott Bampton, Elizabeth White, Glenn Rossman, Pat Romanski

News Feed Item

Rakuten to Acquire Stocks of Asia's Leading Online Market Research Fieldwork Agency, AIP

Rakuten, Inc. today announced that it has reached a basic agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation ("AIP"), a Tokyo-based leading online market research fieldwork agency in Asia, for the acquisition of its outstanding shares. Rakuten intends to make AIP a wholly owned subsidiary through the acquisition of the shares from existing shareholders. The acquisition price of the shares has not been disclosed.

AIP holds its proprietary research panels1 in 15 countries and regions throughout the world, primarily in Asia, and provides market research services mainly utilizing the Internet. AIP has offices in eight locations in North America, Europe and the Asia-Pacific, including its headquarters in Tokyo, and has a customer base that extends to 36 countries and regions throughout the world.

Rakuten started its research business in 2002. Its subsidiary, Rakuten Research, supports its clients' marketing activities through a wide array of services that meet the client's needs, such as offline research and MROC2, with a focus on online research. Rakuten Research boasts a proprietary research panel comprising of 2.28 million consumer panelists3, making it one of the largest survey panels in Japan. In recent years, it has also been expanding its offerings to Japanese clients looking to perform marketing activities internationally.

The Internet research market has seen rapid growth in Japan in recent years, and in 2013 it became a $11,335 million market that now accounts for 29%4 of the research market globally. In particular, remarkable growth is predicted in the Asian region, which will be backed by increased consumption as a result of economic growth, the aggressive entry of global corporate clients into the market, and the rapid increase of Internet users.

Rakuten has determined that through the acquisition of AIP's shares, Rakuten Research will further strengthen its international market research services for Japanese clients. Rakuten Research will be able to provide services that are capable of meeting the diverse needs of companies that are looking to expand into other countries by combining its domestic panel in Japan with the large-scale, high quality panels AIP holds in Asia. On the other hand, by joining the Rakuten Group, AIP will be able to provide its existing clients in countries all over the world with the market research services including Rakuten Research's panel, which are among the largest in Japan. In the future, the Rakuten Group will strengthen synergies between its research business and the other businesses being expanded throughout the world, while also accelerating its global expansion by means of enhancing its panels in various international markets.

1. Member organization of people who cooperate in responding to questionnaires for purposes of market research

2. MROC (Marketing Research Online Community) is targeted group of people who are recruited into a private online venue to participate in research-related activities such as discussions and exchange of insights over an extended period of time.

3. As of July 2014

4. ESOMAR "Global Market Research 2013," http://www.esomar.org/

About AIP Corporation

AIP is the leading online market research fieldwork agency in Asia. AIP's proprietary panels in 15 markets are actively managed to the highest standards, combined with dedicated multi-national/lingual consultants who are specialized in global projects - AIP ensures client's surveys are asking the right questions, to the right people, in the right language.

AIP has offices in Tokyo (HQ), Shanghai, Seoul, Hong Kong, New York, London, Singapore, and New Delhi.

About Rakuten Research:

Rakuten Research is the leading full-service market research agency in Japan. We recruit our proprietary panel of 2.3 million in Japan through our group company Rakuten, Inc, which is the leading e-commerce platform in Japan and one of the world's leading Internet service companies.

The validity of our panels is guaranteed and backed by our advanced technology and quality control systems. As one of the earliest online marketing research companies, we have built strong relations of trust with our clients.

About Rakuten, Inc.

Rakuten, Inc. (4755:Tokyo), is one of the world's leading Internet service companies. We provide a variety of products and services for consumers and businesses, with a focus on e-commerce, finance, and digital content. In both 2012 and 2013, Rakuten was ranked among the world's 'Top 10 Most Innovative Companies' in Forbes magazine's annual list. Rakuten is expanding worldwide and currently operates throughout Asia, Europe, the Americas and Oceania. Founded in 1997, Rakuten is headquartered in Tokyo, with over 11,000 employees and partner staff worldwide. For more information: http://global.rakuten.com/corp/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do to...
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worke...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and ...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to mee...
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also te...
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and t...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, E...
We live in a time when seconds – even milliseconds – can have a dramatic economic impact on your company’s future. With technology being the primary conduit for consumer interaction, the user experience is at center stage. User experience will be a deciding factor in separating the future winners from the losers. By building more speed and agility into the application delivery process, DevOps prom...
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,...
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composi...