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SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Lori MacVittie, Carmen Gonzalez, Srinivasan Sundara Rajan

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Vibes Introduces Personalized Push Messaging for Brands

Vibes, a mobile marketing leader, today announced the release of personalized Push Messaging, integrated with Catapult™, its mobile relationship management platform for brands. With nearly 90 percent of consumers more likely to sign up for mobile messages if they are personalized, Vibes’ new solution gives businesses a more targeted approach to connecting with customers, by creating highly relevant messages based on consumer preferences, location and timing. It also allows businesses to distribute these personalized messages across a consumer’s preferred mobile channel, such as SMS, Push messaging or through mobile wallet apps like Apple’s Passbook and Google Wallet — which are also integrated into Catapult.

“Personalization is critical for any business that wants to engage with and market to consumers on their mobile devices,” said Jack Philbin, co-founder and CEO of Vibes. “Messaging is the new direct marketing channel for mobile – enjoying an open rate of five-times that of email. However, with the ability to reach consumers on their most personal device comes a responsibility to be relevant and engaging. Pushing out mass blasts will not only alienate consumers, but it will also damage brands. Catapult has been specifically designed to help construct the most compelling interactions between businesses and their mobile consumers.”

The addition of Push messaging into Catapult provides businesses with a holistic view of all of their mobile customers, from Push notifications to SMS to mobile wallet. All of this is available through one simple, technology-agnostic interface, an advantage no other solution can offer. Now businesses can use Catapult to set up and deliver Push messages from the same platform and interface they use to manage the rest of their mobile communication channels.

Catapult also provides the following:

  • Cross-channel API: Businesses can integrate Vibes’ Push messaging with other messaging platforms, whether internal or from another solution provider.
  • Targeting and segmentation: Marketers can create targeted lists based on demographic, preferences and behavioral filters, and then use them for ongoing mobile marketing program execution.
  • Multi-channel distribution: Catapult is the only technology platform available that allows marketers to set-up, manage, execute and optimize campaigns across all mobile channels.
  • Time-sensitive or triggered notifications: Through using highly personalized, localized and time-sensitive messages, businesses can combat showrooming and increase in-store purchases.

Catapult’s integrated view of data for reporting and analytics also gives businesses the insight they need to make informed marketing decisions, grow customer loyalty and leverage applications, like Apple’s Passbook and Google Wallet. Businesses can then act on this valuable intelligence by communicating with consumers through virtually any mobile channel and most importantly, through their consumers’ channel of choice.

For more information about Vibes’ new integrated Push capabilities in Catapult, visit www.vibes.com/PUSH.

About Vibes

Founded in 1998, Vibes is a mobile marketing technology leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult Mobile Relationship Management (MRM) platform enables marketers to drive revenue growth and loyalty through text message messaging, push notifications, mobile wallet marketing leveraging Apple's Passbook and Google Wallet, post-click engagement, and advanced segmentation, targeting and personalization. Vibes has delivered more than 4 billion mobile experiences on behalf of customers that include Sears, Home Depot, Verizon, Allstate, The Gap, Tribune, Fox and Gannett. The Common Short Code Administration (CSCA) recognizes Vibes as one of only seven Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes.

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