SYS-CON MEDIA Authors: Liz McMillan, AppDynamics Blog, Skytap Blog, Carmen Gonzalez, Pat Romanski

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Leadbolt Launches Leadbolt Connect, The Next Generation Direct Deal Marketplace For Mobile Advertising

Leadbolt, a global discovery and monetization platform for mobile app developers and marketers, today officially announces Leadbolt Connect, The Next Generation Direct Deal Marketplace for mobile ads.

Leadbolt Connect is a fully-transparent mobile advertising exchange platform where app publishers can connect to a myriad of ad campaign offerings, view associated details and instantly activate desired campaigns with the best fit. Both advertisers and publishers can also connect and run private deals in a fully-managed environment. Offering more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms, Leadbolt Connect is the answer to more efficient and effective app monetization.

For publishers, Leadbolt Connect is a transparent direct deal marketplace accepting all app categories, including Games, Entertainment, Utility, Social, Music, Health, Photo & Video apps and more. For advertisers, Leadbolt Connect offers access to fully-transparent global inventory.

“We introduced Leadbolt Connect, our direct deal marketplace to address the problems obvious in today’s RTB platforms,” said Dale Carr, Leadbolt’s founder and CEO. “By providing campaign visibility upfront and fostering transparent publisher and advertiser connections, direct deals removes the guesswork, enables more predictable outcomes to advertisers and gives publishers full control of their app’s monetization strategy.”

Using Leadbolt Connect is free to publishers, and offers advanced functionality allowing app publishers to:

  • View deals including specifics such as payouts and targeting
  • Browse, select, apply for deals of interest
  • Activate deals instantly and/or pause deals anytime
  • Connect with advertisers to establish premium deals
  • Monitor, analyze and report deal performance in real-time

Launched in beta earlier this year, participants arranging direct deals via Leadbolt Connect have experienced up to 300% improvements in app earnings. “Awesome eCPM and support from Leadbolt,” said beta user Barry Wyckoff, Publisher of Stay In The Line, a top-rated app on iOS. “As a direct result of having the ability to select the right advertiser offers and managing the optimization process, Leadbolt’s direct deal marketplace delivered results well above expectation.”

For more information and to apply to Leadbolt Connect, visit www.leadbolt.com.

Connect with Leadbolt:

About Leadbolt

Leadbolt is an industry leading app discovery and monetization platform for developers and advertisers. Leadbolt allows mobile app developers to easily power app discovery, acquire quality users and increase profitability with a single unified SDK. In addition, it allows advertisers the ability to leverage the widest variety of advanced mobile ad units under one roof creating a high level of discovery, engagement, conversion and return. Leadbolt is privately held and headquartered in Sydney, Australia, and Los Angeles, CA. For more information, visit www.leadbolt.com.

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