SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Nikita Ivanov, Sean Houghton

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PRSourceCode Debuts Ocular8, Tech Super Spider Offers New PR Insight and Takes the Drudgery Out of Media Tracking and Reporting

PRSourceCode announces the launch of Ocular8, a tech super spider as well as media analysis and tracking service that empowers tech companies and agencies to amp up their coverage and measure performance – standalone and against their competitors. Ingesting real-time content from 600+ tech and business media outlets and social media, Ocular8 gives subscribers real-time insight on who’s covering what, absolute and relative media volume, as well as which platforms and writers to pitch.

100 Percent Tech

Ocular8 is the only media monitoring service built specifically to support the tech industry – it offers the broadest reach and depth against IT news. Why should tech firms pay to monitor 190,000 publications if only a small fraction of those titles cover tech?

Google Schmoogle – Redirect Time, Energy, Budget

According to a PRSourceCode survey, coverage tracking eats 5-20 percent of PR budgets. Using Google alerts to track media coverage just doesn’t cut it -- 68 percent of PR pros say they are frustrated with the lack of news results produced by Google. Ocular8 takes the terror and drudgery out of media coverage tracking. Users set up key terms and track their media clips in real time. No more wading through hundreds of alerts and searches.

Bye Bye Burden – Reporting 1-2-3

Ocular8 simplifies reporting and helps teams manage multiple report formats by offering 100 percent customizable reports – no more cutting, pasting, and formatting.

Price and Licensing

Ocular8 is available for individual users at $1,000/month; $5,000/six months or $9,000/year, with volume discounting available for ten or more users.

For More Information

Call (703) 647-4550 to learn more or visit www.ocular8.com for a short online demonstration.

About PRSourceCode

PRSourceCode delivers insight into upcoming editorial, speaking, and award opportunities to technology companies and their agency partners. The latest offering, Ocular8, is the first real-time, tech focused media insight service. We’re not a database. We show you, in real time, who is writing what, where, and when so you can aim better and win more. For additional information, call (703) 647-4550 or visit www.prsourcecode.com.

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