Click here to close now.

SYS-CON MEDIA Authors: Eva Belanyiova, tru welu, Blue Box Blog, Kevin Jackson, Peter Silva

News Feed Item

Altimeter Group Releases New Study on the State of Digital Transformation

New 2014 Data Identifies Key Trends & Shows How Companies Are Investing in Digital Customer Experience

SAN MATEO, CA -- (Marketwired) -- 07/21/14 -- Altimeter Group, today announced its latest research, The 2014 State of Digital Transformation, by Brian Solis, with Jaimy Szymanski and Rebecca Lieb. The new report is a follow-up to Altimeter's pioneering research, Digital Transformation: Why and How Companies Are Investing in New Business Models to Lead Digital Customer Experiences, which illustrated that digital customers differ in behavior from traditional customers, and showed how leading-edge organizations are orienting around the digital customer experience (DCX).

"We surveyed digital strategists from top global companies and brands, and uncovered a surprisingly human story: digital transformation is a significant movement where daring business leaders venture into tomorrow's markets today," said Solis, principal analyst at Altimeter Group. "It isn't an initiative owned by a particular role or department in the organization; instead, it is a cross-enterprise realignment of resources to unify and enhance the digital customer experience at every touch point in order to be competitive in today's era of connected markets."

Respondents cited several potential benefits from digital transformation initiatives, including a lift in customer engagement (75%), improved customer satisfaction (63%), greater digital traffic (53%) and increased lead generation and sales (49%). However, numerous challenges to digital transformation were also captured, including company culture (63%), the need to think beyond a campaign mentality (59%), the need to ensure cross-functional collaboration (56%), a lack of resources (56%), a lack of understanding of digital customer behavior (53%) and the need to secure executive support for digital transformation (42%).

Altimeter's research reveals that digital transformation is still widely misunderstood, but that corporations and brands are taking it seriously:

  • 88% of companies say they are undergoing digital transformation, yet only 25% have mapped out the digital customer journey
  • 17% of digital leaders are now in the process of studying the digital customer journey
  • 42% of strategists report that while they have not yet researched the customer journey, they are investing in new digital channels
  • The mandate to lead digital transformation is often driven by the CMO, CEO, and CIO (54%, 42%, and 29% respectively)

Digital transformation doesn't mean digital investment alone, it means thinking "digital first."
Many are already thinking digital first and are in the process of upgrading systems and processes to meet digital transformation challenges head on. Altimeter's study uncovered the most important digital transformation initiatives inside companies today:

  • Improving processes that expedite changes to digital properties, such as website updates, new mobile or social platforms, etc. (80%)
  • Updating website and ecommerce programs for a mobile world (71%)
  • Integrating social, mobile, web, ecommerce, service efforts and investments to deliver an integrated and frictionless customer experience (70%)
  • Updating customer-facing technology systems (66%)
  • Further research into customer digital touch points (63%)
  • Overhauling customer service to meet the expectations of digital customers (46%)

More About Altimeter's New Report and Related Webinar
Available now for download, this report is available for free under Altimeter Group's open research model. Chief executives, digital strategists and marketing, sales and customer experience leaders, will want to attend the related webinar being held on Wednesday, September 17, 2014 to review key research findings and ask questions of Brian Solis. For more information about Altimeter Group's related services, visit http://www.altimetergroup.com/digitaltransformation.

About Altimeter Group
Founded in 2008 by Charlene Li, Altimeter Group helps companies understand and act on digital transformation. The company provides independent research and strategy consulting services to help business leaders thrive in the face of change. Clients include 9 of the Dow Jones 30 and 16 of the Fortune 100. Altimeter Group was named by Fast Company as one of the "Five Most Creative Small Businesses." The firm is headquartered at in San Mateo, Calif., with offices on the East Coast. For more information, visit http://www.altimetergroup.com.

CONTACT:

Heather Meeker Haas
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"At Harbinger we do products as well as services. Our services are with helping companies move their products to the cloud operating systems. Some of the challenges we have seen as far as cloud adoption goes are in the cloud security space," noted Shrikant Pattathil, Executive Vice President at Harbinger Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Regi...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that SUSE, a pioneer in open source software, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SUSE provides reliable, interoperable Linux, cloud infrastructure and storage solutions that give enterprises greater control and flexibility. More than 20 years of engineering excellence, exceptional service and an unrivaled partner ecosystem power the products and support that help ...
The only place to be Nov 3-5 is Cloud Expo | @ThingsExpo | DevOps Summit 2015 West at the Santa Clara Convention Center in Santa Clara, CA. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT, Big Data and DevOps companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked...
"Ulunsoft is a start-up that focuses on how enterprises build cloud-based IT infrastructure for business," explained Haibo Zhu, President of Ulunsoft Corp, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
"We are the top stocking distributor for HP renew products in North America. We can only sell to U.S. authorized partners and resellers for HP," explained Miguel Diazdelcastillo Jr., Sales Executive at Creative Business Solutions, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.