Click here to close now.

SYS-CON MEDIA Authors: David Sprott, Liz McMillan, Pat Romanski, Elizabeth White, tru welu

News Feed Item

Apptigo International Issues Formal Corporate Update

Co-Founder, Chairman and CEO Casey Cordes Provides Insight and Perspective on Key Growth Strategies and Anticipated Milestones for Creative Digital Media Company Set to "SCORE"

MIAMI, FL -- (Marketwired) -- 07/22/14 -- Casey Cordes, Co-Founder, Chairman and CEO of Apptigo International, Inc. (OTCBB: APPG) (OTCQB: APPG), a non-conforming, highly creative agency and mobile app developer, today issued a formal operational update providing insight and perspective on recent corporate developments, key growth strategies and anticipated near term milestones serving to define the Company's future. Specifically, Cordes stated:

"Despite only recently becoming a public company, the development of Apptigo has been a long journey spanning several years for my co-founder, David Steinberg, and I; and it has been marked by an ever-evolving series of challenges and opportunities that have culminated in bringing our most ardent, creative ambitions to life. Our shared vision and overarching goal for Apptigo remains crystal clear: Apptigo will earn distinction as a global powerhouse, where inspired, transformational mobile apps capable of 'creating movements' are created and successfully brought to market.

"With this vision firmly guiding our day-to-day development activities, we have committed to executing specific business-building strategies designed to soundly differentiate Apptigo in the market place. Instead of creating 'me-too' apps that simply aim to capitalize on other popular apps' successes, Apptigo's approach has been and will remain squarely focused on the creation of original, impactful and highly experiential apps for which we best leverage the use of technology and for which we've identified a far-reaching need and demand among prevailing mobile users.

"According to industry research firm Gartner, the mobile app market is white hot and growing rapidly. They predict that by the year 2016, there will be 310 billion downloaded apps reaching $74 billion in annual revenue. So, there is no question that the market opportunity for us is immense and compelling.

SCORE™. Everyone wants to... now anyone can.™

"Our first mobile app introduced in the Apple® App Store(SM) earlier this month is SCORE™, an exciting, new, interactive dating game that allows people of all ages in local or far-flung geographic areas to determine their compatibility by answering fun questions across a broad range of topics. SCORE is the result of nearly two years of investigative market discovery and creative development and represents what we believe is the most innovative new mobile app entry in the $2.1+ billion online dating industry. In SCORE, we have combined intuitive geomapping technology with the power of social networking; vibrant, clever animation; and a very unique 'personality' that our focus groups agree is highly engaging and entertaining. What's more, unlike other leading mobile dating apps available on the market, SCORE has built-in security features that fully empower users to control the amount of detailed, personal information shared with other users on the platform.

"Through successful implementation of planned marketing initiatives utilizing social media, app review sites, local events, co-sponsored promotions and other tried-and-true brand-building activities, we strive to win SCORE a global user base numbering millions of people within the next 12-24 months. However, with less than 300,000 users on the SCORE platform, the compelling economics of our financial model provide for Apptigo to achieve notable, sustainable profitability that should only strengthen further with broader market adoption.

SCORE Marketing Activities

"Because SCORE is naturally clever, so too should be its marketing. Moreover, given that the demographic we are targeting for SCORE is so large (reportedly, one in ten Americans -- over 30 million people -- have used an online or mobile dating app), it is our intent to narrow our initial focus on reaching social influencers, early adopters and the highest purchasing demographics first. Bearing in mind that it is much more fun to 'SCORE' when there are more people to 'SCORE' with, we intend to concentrate our initial marketing activities on markets where there are larger audiences of prospective users to SCORE.

"More specifically, our market penetration strategy provides for marketing to our target audience in specific major metropolitan markets, beginning immediately in Florida with Miami, Tampa and Orlando, and then expanding up the Eastern Seaboard to New York City before turning westward to Chicago, Dallas, Phoenix, Denver, Los Angeles and San Francisco. We look forward to announcing further details on specific geomarketing initiatives in the coming months.

"Our early brand-building activities have focused largely on advertising and social media initiatives on Facebook (www.facebook.com/apptigo) and Twitter (www.twitter.com/apptigo), which, thus far, have been yielding us great results. In fact, we were recently informed by the folks at Twitter that our initial campaigns are among the top performing on their platform. Apptigo is indeed seeing a marked increase in the number of people who are coming to SCORE's dedicated web sites, www.everyonewantstoscore.com and www.score.singles, and who are downloading the app as a result of these and other brand awareness campaigns.

"Although we are confident that the opportunity to achieve our growth objectives for SCORE can indeed be realized by marketing the app strictly on the iOS (Apple) platform, we can materially accelerate adoption and greatly enhance SCORE's financial performance by adapting the app for use on Android devices. To that end, we are currently engaged in this development process and hope to have SCORE available in the Google Play™ store later this year.

"Once SCORE reaches meaningful market penetration, longer term marketing plans call for positioning SCORE as a valuable cross-promotion tool for major national brands, concert/event producers and local businesses seeking to reach and influence our prized universe of singles.

Team and Portfolio Expansion

"David and I are very proud of the team we have assembled at Apptigo, representing some of the digital media industry's most talented and accomplished professionals. Just last week, we announced three key additions to our senior leadership team and will look to further enhance the depth of our organization as our Company's near-term growth objectives are achieved.

"Not ones to put all of our proverbial eggs in one basket, Apptigo is intent on producing a robust, well-rounded portfolio of innovative mobile apps to complement SCORE. In this regard, we have three, novel new concepts currently 'under wraps' and in development, all of which our early market research studies suggest could prove to be major blockbusters in the mobile app arena. These concepts survived our rigorous concept discovery phase, and will now proceed through our concept design process to define the respective user experience design and interaction, art direction, ecommerce development, cross platform app development, animation, illustration and photography needs, customer relationship management, information architecture, geo-location requirements, technology integration and back-end content system management. We are very excited about these new app prospects and look forward to sharing more details about them as they move through our proprietary digital innovation processes.

Investor and Public Relations Activities

"On the corporate communications front, Apptigo has recently engaged the firm of Hanover|Elite, a full service financial communications company specializing in investor relations, corporate branding, regulatory compliance and capital markets access and advisory. Working in concert with Hanover|Elite, we are developing, implementing and supporting a fully integrated investor and public relations strategy designed to elevate our Company's profile on both Wall Street and Main Street and, in the process, attract a much broader audience of prospective new Apptigo stakeholders.

"In addition, it is our goal to be in position to up-list our common stock to a national trading exchange within the next 12 months. To that end, our management team intends to begin meeting with officials from both the Nasdaq OMX and New York Stock Exchange later this year to begin our preparation for an uplisting. We will also be conducting non-deal financial road shows in key U.S. financial centers and plan to participate in select investment conferences and forums in the coming months -- all with a goal of winning Apptigo greater awareness among investment professionals, digital media analysts and institutional investors. As events are confirmed, we will issue press announcements containing the salient details.

"To ensure that you receive ongoing information about Apptigo as soon as it becomes publicly available, we'd like to invite you to provide us with your preferred contact information so that Hanover|Elite can ensure you are added to our appropriate email or phone database. As we release important news announcements, details about scheduled conference calls and investor meetings, and other important communique, you can count on being notified in a timely manner. It is through these types of proactive activities that we intend to reach and educate our stakeholders and the professional investment community, at large, on Apptigo's compelling growth strategies, market differentiation and long term growth potential.

Closing Comments

"As we move through to the end of 2014, now is not the time to be timid or hesitant. Rather, we are inspired to continue making bold strides forward to establish Apptigo as one of the leading, most respected creative agencies in the world. I am very proud of our Company's progress, to date, and of the many exciting developments that have transpired over the past several months. The accomplishments we've achieved, thus far, are clear evidence of our persistent adherence to a long term strategy focused on distinguishing our Company as a world class company that will endure for years to come.

"In closing, I'd like to express my sincere appreciation to all of Apptigo's employees, collaborators and business advisors for their commitment to excellence and for their unyielding devotion to our Company's mission. Additionally, I'd also like to thank all of our fellow shareholders for your belief in Apptigo and for your valued support and confidence. We intend to continue working very hard to ensure that the trust you've placed in us is well deserved and rewarded," concluded Cordes.

About Apptigo International, Inc.
Founded in 2012 by the forward-thinking, creative minds behind such notable brands as Ruthless & Toothless, Absolut Vodka, Carnival Cruise Lines, Minute Maid and Renault, among many others, comes Apptigo International. The first app in Apptigo's portfolio, which was introduced to market in June 2014, is SCORE, an interactive dating game that allows people to determine their compatibility through answering entertaining and engaging questions. In a slightly crazy, fun and lighthearted way, SCORE gets down to asking the questions that get to the heart of what people have in common. For more information about the Company, please visit www.apptigo.com.

Forward-Looking Statements
This news release may contain forward-looking statements. Forward-looking statements are indicated by words such as "expects," "intends," "anticipates," "believes," "forecasts," "plans" and similar expressions. These forward looking statements are based on our current expectations and actual results could differ materially. Our ability to achieve the results anticipated in such forward-looking statements is subject to risks and uncertainties, including, without limitation, our ability to successfully centralize and consolidate various support functions, operating results, market acceptance of our solutions, strong brand recognition and other risks detailed from time to time in our reports filed with the Securities and Exchange Commission. These forward-looking statements are made in accordance with "safe harbor" provided by the Private Securities Litigation Reform Act of 1995 and no assurance can be given that the future results that are the subject of such forward-looking statements will be achieved. The Company undertakes no obligation to publicly update or revise the forward-looking statements, whether as a result of new information, future events, or otherwise.

FOR MORE INFORMATION, PLEASE CONTACT:
Hanover|Elite
Kathy Addison
Chief Operating Officer
Phone: 407-585-1080
Email: Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
2015 predictions circa 1970: houses anticipate our needs and adapt, city infrastructure is citizen and situation aware, office buildings identify and preprocess you. Today smart buildings have no such collective conscience, no shared set of fundamental services to identify, predict and synchronize around us. LiveSpace and M2Mi are changing that. LiveSpace Smart Environment devices deliver over the M2Mi IoT Platform real time presence, awareness and intent analytics as a service to local connecte...
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for companies without hyper-scale resources. In his session at 15th Cloud Expo, David Cauthron, CTO and Founder of NIMBOXX, highlighted how a mid-sized manufacturer of global industrial equipment bridged the gap from virtualization to software-defined services, streamlining operations and costs while connect...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
paradigm shifts in networking, to cloud and licensure, and all the Internet of Things in between. In 2014 automation was the name of the game. In his session at DevOps Summit, Matthew Joyce, a Sales Engineer at Big Switch, will discuss why in 2015 it’s complexity reduction. Matthew Joyce, a sales engineer at Big Switch, is helping push networking into the 21st century. He is also a hacker at NYC Resistor. Previously he worked at NASA Ames Research Center with the Nebula Project (where OpenSta...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will address the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affec...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the ...
While there are hundreds of public and private cloud hosting providers to choose from, not all clouds are created equal. If you’re seeking to host enterprise-level mission-critical applications, where Cloud Security is a primary concern, WHOA.com is setting new standards for cloud hosting, and has established itself as a major contender in the marketplace. We are constantly seeking ways to innovate and leverage state-of-the-art technologies. In his session at 16th Cloud Expo, Mike Rivera, Seni...
EMC Corporation on Tuesday announced it has entered into a definitive agreement to acquire privately held Virtustream. When the transaction closes, Virtustream will form EMC’s new managed cloud services business. The acquisition represents a transformational element of EMC’s strategy to help customers move all applications to cloud-based IT environments. With the addition of Virtustream, EMC completes the industry’s most comprehensive hybrid cloud portfolio to support all applications, all workl...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are bein...
Cloud Expo, Inc. has announced today that Andi Mann returns to DevOps Summit 2015 as Conference Chair. The 4th International DevOps Summit will take place on June 9-11, 2015, at the Javits Center in New York City. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at ...