SYS-CON MEDIA Authors: Jim Kaskade, Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton

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Pandora Hires Lars Murray as Vice President of Industry Relations

Pandora (NYSE:P), the leading internet radio service, announced today that Lars Murray has joined the company as Vice President of Industry Relations, effective immediately. Mr. Murray will lead the company’s strategic collaboration with a broad coalition of music industry stakeholders. He will report directly to Chief Strategy Officer Sara Clemens.

Mr. Murray comes to Pandora with more than twenty years of experience in the music industry, most recently as Vice President of Digital Media at Columbia Records. At Columbia he led a highly regarded digital marketing operation focused on helping artists leverage digital platforms to grow and activate their audiences. Among his projects were number one albums for Daft Punk (Random Access Memories), Pharrell Williams (GIRL) and Jack White (Lazaretto). He brings a wealth of knowledge, and broad set of industry relationships as Pandora looks to further leverage its scale and unique technology to create even more opportunity and value for artists, labels and the entire music ecosystem.

“Pandora is committed to building a vibrant, sustainable future for the music industry,” said Brian McAndrews, Pandora’s CEO, President & Chairman. “With this hire, we’ve added a widely respected thought leader to help take us there. Lars’ extensive knowledge, broad industry relationships, and deep passion for music will further shape our approach to realizing a truly productive collaboration with all industry stakeholders.”

“I’m tremendously excited to dive in and help unleash the power of Internet radio in new ways,” said Mr. Murray. “Pandora is ushering in a new era for music, with unmatched scale and personalization that can empower the industry in a way that has never before been possible. I am thrilled to be part of what continues to be a dramatic transformation of how great music and artists find their audience.”

ABOUT PANDORA

Pandora (NYSE:P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" – a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every day to hear music they love. www.pandora.com

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