|By Marketwired .||
|July 22, 2014 10:14 AM EDT||
VICTORIA, BRITISH COLUMBIA -- (Marketwired) -- 07/22/14 -- Editors Note: There is a photo associated with this press release.
Times have changed in the world of intellectual property: IP has become a business tool that can be used strategically to protect investment and market space, particularly within the rapidly moving clean tech and smart home areas of the energy sector.
It's something Peter Cowan, founder and principal consultant at Northworks IP, a B.C.-based Intellectual Property (IP) strategy advisory firm, has been advising for years. Last June, he was named one of the world's leading IP strategists in the IAM Strategy 300, a peer-nominated list researched and published by London, UK-based IAM Magazine.
"IP can be used as a business tool to make sure your market space is protected instead of using it as a reactive piece, something checked off a list," says Cowan. "It is about developing and using patents as a strategic tool - an asset discussed at a boardroom level."
A recent high-profile example makes this amply clear.
Google's purchase of Nest Labs Inc, the makers of smart thermostats and smoke detectors, for 3.2 billion last January has become a high-water mark for acquisitions with a strong component of patents. Now with the series of patent litigations launched by Honeywell, which has introduced Homekit and Honeywell Lyric into the smart home market, it also serves as an example of how critical IP has become to both market share and acquisition planning, particularly within the energy sector.
"IP can be a key business pillar for energy-based ventures given that the industry solutions are now highly technology driven," says Cowan, leveraging his 13+ years of experience working in IP leadership for a global fortune 500 energy company. "Many big incumbents are expanding their offerings, and you need to be protected from them. There are also a lot of startups and, to be a leader in the long term, you need to carve your space out and protect that space now."
Under Northworks IP, Cowan helps companies and their investors strategically position and build their patent portfolios based on market growth and competitor profiles. He has developed a scalable, replicable strategy-based method for moving ideas through the patent-filing process efficiently with the end goal of producing business-relevant patents.
By redefining the approach to patents as a business-based strategy, Cowan's approach represents two key shifts in thinking about patents. The first is moving from a pure patent-filing number KPI measurement toward ensuring a defined patent strategy that offers coverage for the business or projects. The second is shifting from a reactive filing process to focusing on planning filings relative to market and project timelines and takes into account issues such as competitive filing pace and addressable market growth.
Significantly for business executives and investors, Cowan's approach ensures decisions for funds spent on patents are linked to future business impact.
"IP strategy is like any research or market strategy - it is vital in making sure that any investment you put into an organization is going to have a return - and you want to protect that return," he says. "The key difference in IP strategy compared to general business planning is based around the way patent law is structured - IP is not something one can easily fix after the fact. It has to be done with strategic intent early on or the venture will need to spend greater fortunes to purchase or defend against competitive IP in the future."
Currently, Cowan is working with executives, inventors, and technical teams in Canada and Europe to help identify and protect their breakthrough innovations and maximize IP assets. In addition to being a frequent speaker on topics of innovation and patent strategy, Cowan is an associate mentor with both the BC Innovation Council (in partnership with ACETECH) and VIATeC (Victoria Advanced Technology Council), helping early-stage technology CEO's and founders improve the success of their companies.
Press release courtesy of The Press Writers
To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20140722-Peter_Cowan.jpg.
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Mar. 1, 2015 05:00 PM EST Reads: 1,226
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Mar. 1, 2015 04:00 PM EST Reads: 1,447
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
Mar. 1, 2015 04:00 PM EST Reads: 1,237
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Mar. 1, 2015 03:15 PM EST Reads: 1,353
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
Mar. 1, 2015 02:00 PM EST Reads: 1,341
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Mar. 1, 2015 01:45 PM EST Reads: 1,217
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Mar. 1, 2015 01:15 PM EST Reads: 1,113
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Mar. 1, 2015 01:00 PM EST Reads: 1,561
Application metrics, logs, and business KPIs are a goldmine. It’s easy to get started with the ELK stack (Elasticsearch, Logstash and Kibana) – you can see lots of people coming up with impressive dashboards, in less than a day, with no previous experience. Going from proof-of-concept to production tends to be a bit more difficult, unfortunately, and it tends to gobble up our attention, time, and money. In his session at DevOps Summit, Otis Gospodnetić, co-author of Lucene in Action and founder...
Mar. 1, 2015 01:00 PM EST Reads: 1,317
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Mar. 1, 2015 01:00 PM EST Reads: 1,192
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
Mar. 1, 2015 12:00 PM EST Reads: 1,917
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
Mar. 1, 2015 12:00 PM EST Reads: 2,566
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Mar. 1, 2015 12:00 PM EST Reads: 2,372
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
Mar. 1, 2015 12:00 PM EST Reads: 1,270
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Mar. 1, 2015 11:00 AM EST Reads: 2,725