SYS-CON MEDIA Authors: Elizabeth White, Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Fast Fashion Retailer rue21 Retools Point of Sale With Epicor Retail Store to Support Seamless Customer Experience

With a Focus on Meeting Today's Top Customer Needs, rue 21 Will Streamline Checkout, Offer Customers More Personalized Promotions and Ease of Cross-Channel Returns Management

AUSTIN, TX--(Marketwired - July 22, 2014) - Customers of leading specialty apparel retailer rue21 will soon be able to partake in a new seamless and inspired customer experience thanks to the brand's latest collaboration with Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organizations.

One of the fastest-growing fashion retail brands in the country, rue21 offers the latest trends at a value through nearly 1,050 stores across 47 states. To support the company's efforts to continue to better understand its customers' needs and deliver a seamless omni-channel experience across both in-store and online channels, the company is upgrading to the latest version of Epicor Retail Store. The Epicor flagship Point of Sale solution is designed to reduce checkout time and improve the customer experience to drive greater sales and loyalty.

Leveraging Epicor Retail Store, the brand will unify the customer experience across eCommerce and brick and mortar locations for simplified, streamlined operations, including returns management. Following implementation of the upgraded version, customers will be able to easily return and exchange items regardless of the channel of purchase as store associates will have a single view of cross-channel transactions.

"Shoppers will soon experience a new level of service from rue21," said Dirk Armstrong, senior vice president of Store Operations, rue21. "Epicor Retail Store gives us the foundation to create a seamless customer experience across our stores and our eCommerce business. We will have the ability to better serve customers through an understanding of their past purchases, enabling us to anticipate future wants and needs."

Epicor Retail Store will give rue21 the flexibility to offer customers even more value through a wide variety of promotional offers; and store associates will experience simplified at-the-register promotional processing, resulting in faster checkouts and improved productivity.

"Promotion and productivity gains are big wins for us here," said Mike Holland, senior vice president and chief information officer, rue21. "From an IT perspective, we needed a POS solution and operating system that could scale to meet the needs of new markets and our plans to grow to 1,700 stores, as well as manage multiple configurations and meet new and emerging compliance mandates. As part of our POS overhaul, we'll be leveraging Windows Embedded POSReady 7, which will simplify both management and deployment."

"Point of sale is one of the most mission-critical retail solutions and is at the heart of enhancing the customer's shopping experience, increasing productivity and driving sales," said Noel Goggin, EVP, general manager, Epicor Retail. "For today's multichannel retailers, having a POS solution that can interact seamlessly with other mission critical systems, stores, and sales channels is key to putting the right information in the hands of store associates and in creating an inspiring customer experience that contributes to greater loyalty."

About Epicor Retail
Epicor provides advanced solutions for retailers seeking to streamline processes, integrate channels, leverage intelligence and inspire customers, to maximize profitability. The Epicor Retail end-to-end suite is designed to meet the evolving merchandise and service expectations of today's connected, cross-channel shoppers, and the business requirements of the most demanding soft goods, hard goods and specialty retail environments in a variety of industries including apparel, footwear, discount, general merchandise, automotive aftermarket, lumber and building materials, nursery, and pharmacy. Thousands of leading companies -- from Aeropostale, Aftermarket Auto Parts Alliance and Build-A-Bear Workshop, to General Nutrition Centers, True Value Company and VF Corporation -- trust Epicor to help them remain current, competitive, and consistently strong.

About Epicor Software Corporation
Epicor Software Corporation is a global leader delivering inspired business software solutions to the manufacturing, distribution, retail and services industries. With over 40 years of experience serving small, midmarket and larger enterprises, Epicor has more than 20,000 customers in over 150 countries. Epicor enterprise resource planning (ERP), retail management software, supply chain management (SCM), and human capital management (HCM) enable companies to drive increased efficiency and improve profitability. With a history of innovation, industry expertise and passion for excellence, Epicor provides the single point of accountability that local, regional and global businesses demand. The Company's headquarters are located in Austin, Texas, with offices and affiliates worldwide. For more information, visit www.epicor.com.

Follow Epicor news on Twitter @Epicor, @Epicor_Retail, @Epicor_DIST, @Epicor_MFG, @EpicorEMEA, @EpicorUK, @EpicorAPAC, @EpicorLAC and @EpicorRU.

Epicor and the Epicor logo are trademarks of Epicor Software Corporation, registered in the United States and other countries. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Epicor Software Corporation.

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