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SYS-CON MEDIA Authors: Andreas Grabner, Liz McMillan, Dana Gardner, Elizabeth White, Cloud Best Practices Network

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Yik Yak Improves App Experience to Increase Interactions and Provide More Options to Users

Don't Laugh Alone! Millions of Users Can Now Text Their Favorite Posts Through the Enhanced Share Card Feature

ATLANTA, GA--(Marketwired - July 22, 2014) - Yik Yak, the social messaging app for private, localized engagement, today announced an enhanced and refined user experience that delivers a cleaner look, easier navigation within the app, and tools that allow users to share their favorite Yaks with friends and family. The update is now available to all iOS users and the company plans to do the same for Android users by the fall.

"As we continue our staggering growth, it's important that we build out the app to improve the experience through added options and features for the whole Yik Yak community," said Tyler Droll, cofounder and CEO of Yik Yak. "The Yik Yak app is already one of the fastest growing among iOS and Android platforms, and we expect the new version will not only attract more loyal users, but will also increase the usage rates across our current community."

"From the very beginning, we set out to bring a new form of social engagement to mobile users all ages and locations," said Brooks Buffington, cofounder and COO of Yik Yak. "With this updated user experience, we have created a reorganized, sleek look that prioritizes the interactive features such as voting on other posts and sharing with friends via SMS messaging."

Among the list of new tools and updates, Yik Yak now delivers:

  • Redesign of the navigation buttons to emphasize the brands adventure theme
  • Cleaner 'compose' and 'vote' features to increase interactions
  • Share cards to easily text friends your favorite posts 
  • Greater emphasis on the Yakarma feature to encourage the best use of the app

The latest version of the app is now available for download on all iOS devices.

About Yik Yak
Yik Yak, Inc. is the first app that enables hyper-local communication on iOS and Android devices while retaining users' privacy. Meet friends, start a cause, share jokes, or deliver news to anyone within a common area. The fast-growing app is popular among college campuses and in areas where events worth sharing are occurring. The app enables any mobile user to deliver relevant, timely content to hyper-local areas of people, whether it is a funny sighting or emergency news.

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