SYS-CON MEDIA Authors: Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater, Carmen Gonzalez

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WIND Mobile Launches New App Across All Mobile Platforms

WIND My Account allows for increased user freedom and enhanced self-service options

TORONTO, ONTARIO -- (Marketwired) -- 07/22/14 -- Today, WIND Mobile launched a new mobile app aimed at helping customers keep complete control over their wireless account. The app, WIND My Account, is available across all major platforms including Apple, Android, BlackBerry and Windows, all launched at the same time, and is designed to provide consumers with even more true mobile freedom from the palm of their hands.

"Our customers share the same values as we do when it comes to staying connected," said Omer Rashid, Chief Customer Officer, WIND Mobile. "We know that most Canadians prefer to manage their own account rather than call into a customer service centre and our goal is to empower them to do as much as possible themselves, right from their smartphone or tablet. The new WIND My Account is just one more feature that makes our services easier and more convenient than ever before."

The app gives WIND Mobile prepaid and postpaid customers the ability to navigate, view and manage their full account, including: view account balance, pay bills, top-up account, monitor phone usage, add and remove add-ons, and change plan altogether. Customers can also view past payment history, setup pre-authorized payments and enable features like international roaming.

The app is free to download and use, and won't charge consumers for data consumed while accessing their account on the WIND network. Even off the network, customers can continue to use the app for free with Wi-Fi access. To download the app, search for "WIND My Account".

"We increasingly find that consumers want more ways to manage their own account, not only when they want, but from where they want," said Rashid. "WIND has one of the highest percentages of connected smartphone users and the new My Account gives our customers complete control over their account and provides an extra level of customer service that aligns with the lifestyle and needs of our consumers."

WIND Mobile has also enhanced its website to reflect the same features as the app, allowing customers to manage their account from any connected device - desktops, laptops, smartphones and tablets.

About WIND Mobile

WIND Mobile is dedicated to improving the Canadian wireless experience by offering customers simple and transparent plans, including real unlimited voice/data/text with no-term contracts and no hidden fees. Committed to becoming the country's fourth national carrier, WIND has more than 700,000 happy customers in Canada and is a part of Amsterdam-based VIMPELCOM Ltd., a global company with nearly 220 million customers. Learn more about WIND Mobile at www.windmobile.ca or visit us online at www.facebook.com/WINDmobile or https://twitter.com/WINDmobile.

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