SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

Glow Digital Media Secures $7M in Funding to Accelerate International Growth

Glow Digital Media (www.thisisglow.com), the social ad platform used by the largest mobile advertisers in the world, today announced that it has raised $7m in Series A funding from Notion Capital and White Star Capital, two of Europe’s leading venture capital firms. Existing investors Project A Ventures and Avonmore Developments also participated in the round.

The new funding will be used for further international expansion and continued product development of the Glow Platform. The Glow Platform uses both proprietary and social data to help brands find, engage and transact with their most relevant and profitable customers on Facebook and Twitter. Available as a fully featured social ads tool, the Glow Platform enables marketers to deeply integrate their existing systems with Glow’s technology thereby tailoring their experience to better meet their specific needs.

With the Glow Platform, large advertisers and agencies can benefit from the best-in-class social ads platform for performance and mobile, but with the efficiency of having their customer data, product feeds and other third party or proprietary systems integrated into their social advertising and the ability to identify and target users across social platforms.

Some of the leading direct response marketers already benefit from the capabilities of the Glow Platform including King, US Bank and Spotify:

“The last 12 months have been an amazing journey for us, we helped customers integrate deeply with the Glow Platform, expanded across the globe, adding operations in New York and Singapore, and built a team of experts that helped drive year on year sales growth of 500%,” said Damian Routley, co-founder and CEO of Glow.

“We are thrilled to have the combination of Notion and White Star joining us, they bring a depth of knowledge and real life experience that is second to none. The team at Notion founded and scaled MessageLabs and exited for $700m, and Christian Hernandez at White Star, helped incubate Google's international mobile efforts and scaled out Facebook's business across EMEA – I couldn’t think of two better placed partners to have round the table. I am incredibly excited about what the future will bring for Glow and its customers.”

“Glow is already achieving measurable ROI for an impressive list of global advertisers,” said Ian Milbourn, Partner at Notion Capital. “Generating results across Twitter and Facebook in an integrated, customizable and efficient way is a marketer’s dream and exactly what Glow delivers. We look forward to supporting Glow’s growth and exciting future.”

“Our commitment to support Glow comes after a lengthy process of evaluating the leading and emerging players in the social ad tech space,” said Christian Hernandez, Managing Partner at White Star Capital. “We believe that Glow’s ambition and vision, combined with their product and commercial strategy and the advice from the investors around the table, will send a very strong signal to the market that they are the team to back.”

Florian Heinemann, early investor and Managing Partner at Project A commented, “Given the strong performance of the team during the last two years that we have been involved, we are more than happy to continue our support for Glow in this round. We believe that Glow is very well positioned in one of the most dynamic and promising spaces within advertising technology.”

Glow opened their regional hub for APAC in Singapore, hiring Facebook’s APAC Head of Gaming in June 2014, and, earlier this month, Glow was named as one of four new Marketing Platform Partners to help Twitter roll out their new mobile app promotion ad format. This round brings total financing to $8m to date.

For more information on Glow and their Glow Platform, visit www.thisisglow.com.

About Glow Digital Media

Available as a fully featured social ads tool, the Glow Platform helps brands find, engage and transact with the most relevant and profitable customers on Facebook and Twitter. Glow is one of Facebook’s fourteen Strategic Preferred Marketing Developers (SPMD), and one of eleven Twitter Marketing Platform Partners with access to their recently launched Mobile App Promotion tools. Glow provides amazing value and first class service to clients across the globe through their hubs in London, New York and Singapore.

About Notion Capital

Notion Capital is an entrepreneur-backed venture capital firm focused on high potential businesses in the Cloud Computing and Software-as-a-Service (SaaS) markets. The Notion partners have unique expertise and experience in the Cloud Computing market having founded, built and exited two highly successful businesses in the space – Star and MessageLabs. Companies within Notion’s portfolio include AdBrain, Brightpearl, Duedil, Idio, NewVoiceMedia, Shopa, The Currency Cloud and Tradeshift. Learn more at http://www.notioncapital.com.

About White Star Capital

White Star Capital is an early-stage venture capital firm that helps exceptional entrepreneurs build great technology companies. With a presence in Europe and North America and a truly global network, White Star Capital invests in talented teams and supports them to scale globally. Our team has over 80 years of operational experience having been a part of 5 IPOs, 4 acquisitions and over 100 M&A transactions. Current and exited White Star portfolio companies include Betaworks and KeyMe in New York, Dollar Shave Club and Science in Los Angeles, Ludia in Montreal, Summmly and Glow in London. More on White Star Capital at www.whitestarvc.com.

About Project A Ventures

Project A Ventures is a company builder focusing on Internet, Advertising Technology and Mobile. With our experts’ operational know-how and our financial support, we help start-ups to build up competences in key areas such as IT, Performance Marketing, Business Intelligence and Organization Building, and thus contribute to their sustainable success. Our experts, based in Berlin and Sao Paulo, are among the best in their field and have been involved in building more than 50 market leading companies worldwide within the last 15 years. More about Project A Ventures: www.project-a.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!