|By Business Wire||
|July 23, 2014 04:00 AM EDT||
Glow Digital Media (www.thisisglow.com), the social ad platform used by the largest mobile advertisers in the world, today announced that it has raised $7m in Series A funding from Notion Capital and White Star Capital, two of Europe’s leading venture capital firms. Existing investors Project A Ventures and Avonmore Developments also participated in the round.
The new funding will be used for further international expansion and continued product development of the Glow Platform. The Glow Platform uses both proprietary and social data to help brands find, engage and transact with their most relevant and profitable customers on Facebook and Twitter. Available as a fully featured social ads tool, the Glow Platform enables marketers to deeply integrate their existing systems with Glow’s technology thereby tailoring their experience to better meet their specific needs.
With the Glow Platform, large advertisers and agencies can benefit from the best-in-class social ads platform for performance and mobile, but with the efficiency of having their customer data, product feeds and other third party or proprietary systems integrated into their social advertising and the ability to identify and target users across social platforms.
Some of the leading direct response marketers already benefit from the capabilities of the Glow Platform including King, US Bank and Spotify:
“The last 12 months have been an amazing journey for us, we helped customers integrate deeply with the Glow Platform, expanded across the globe, adding operations in New York and Singapore, and built a team of experts that helped drive year on year sales growth of 500%,” said Damian Routley, co-founder and CEO of Glow.
“We are thrilled to have the combination of Notion and White Star joining us, they bring a depth of knowledge and real life experience that is second to none. The team at Notion founded and scaled MessageLabs and exited for $700m, and Christian Hernandez at White Star, helped incubate Google's international mobile efforts and scaled out Facebook's business across EMEA – I couldn’t think of two better placed partners to have round the table. I am incredibly excited about what the future will bring for Glow and its customers.”
“Glow is already achieving measurable ROI for an impressive list of global advertisers,” said Ian Milbourn, Partner at Notion Capital. “Generating results across Twitter and Facebook in an integrated, customizable and efficient way is a marketer’s dream and exactly what Glow delivers. We look forward to supporting Glow’s growth and exciting future.”
“Our commitment to support Glow comes after a lengthy process of evaluating the leading and emerging players in the social ad tech space,” said Christian Hernandez, Managing Partner at White Star Capital. “We believe that Glow’s ambition and vision, combined with their product and commercial strategy and the advice from the investors around the table, will send a very strong signal to the market that they are the team to back.”
Florian Heinemann, early investor and Managing Partner at Project A commented, “Given the strong performance of the team during the last two years that we have been involved, we are more than happy to continue our support for Glow in this round. We believe that Glow is very well positioned in one of the most dynamic and promising spaces within advertising technology.”
Glow opened their regional hub for APAC in Singapore, hiring Facebook’s APAC Head of Gaming in June 2014, and, earlier this month, Glow was named as one of four new Marketing Platform Partners to help Twitter roll out their new mobile app promotion ad format. This round brings total financing to $8m to date.
For more information on Glow and their Glow Platform, visit www.thisisglow.com.
About Glow Digital Media
Available as a fully featured social ads tool, the Glow Platform helps brands find, engage and transact with the most relevant and profitable customers on Facebook and Twitter. Glow is one of Facebook’s fourteen Strategic Preferred Marketing Developers (SPMD), and one of eleven Twitter Marketing Platform Partners with access to their recently launched Mobile App Promotion tools. Glow provides amazing value and first class service to clients across the globe through their hubs in London, New York and Singapore.
About Notion Capital
Notion Capital is an entrepreneur-backed venture capital firm focused on high potential businesses in the Cloud Computing and Software-as-a-Service (SaaS) markets. The Notion partners have unique expertise and experience in the Cloud Computing market having founded, built and exited two highly successful businesses in the space – Star and MessageLabs. Companies within Notion’s portfolio include AdBrain, Brightpearl, Duedil, Idio, NewVoiceMedia, Shopa, The Currency Cloud and Tradeshift. Learn more at http://www.notioncapital.com.
About White Star Capital
White Star Capital is an early-stage venture capital firm that helps exceptional entrepreneurs build great technology companies. With a presence in Europe and North America and a truly global network, White Star Capital invests in talented teams and supports them to scale globally. Our team has over 80 years of operational experience having been a part of 5 IPOs, 4 acquisitions and over 100 M&A transactions. Current and exited White Star portfolio companies include Betaworks and KeyMe in New York, Dollar Shave Club and Science in Los Angeles, Ludia in Montreal, Summmly and Glow in London. More on White Star Capital at www.whitestarvc.com.
About Project A Ventures
Project A Ventures is a company builder focusing on Internet, Advertising Technology and Mobile. With our experts’ operational know-how and our financial support, we help start-ups to build up competences in key areas such as IT, Performance Marketing, Business Intelligence and Organization Building, and thus contribute to their sustainable success. Our experts, based in Berlin and Sao Paulo, are among the best in their field and have been involved in building more than 50 market leading companies worldwide within the last 15 years. More about Project A Ventures: www.project-a.com
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Oct. 22, 2014 08:30 PM EDT Reads: 670
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
Oct. 22, 2014 08:15 PM EDT Reads: 625
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Oct. 22, 2014 07:45 PM EDT Reads: 761
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
Oct. 22, 2014 07:30 PM EDT Reads: 706
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Oct. 22, 2014 01:00 PM EDT Reads: 1,359
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Oct. 22, 2014 12:00 PM EDT Reads: 1,390
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
Oct. 22, 2014 11:45 AM EDT Reads: 1,367
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Oct. 22, 2014 07:00 AM EDT Reads: 1,457
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
Oct. 21, 2014 09:00 PM EDT Reads: 1,406
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
Oct. 21, 2014 08:45 PM EDT Reads: 1,303
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
Oct. 21, 2014 07:30 PM EDT Reads: 1,387
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Oct. 21, 2014 06:00 PM EDT Reads: 1,309
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Oct. 21, 2014 05:15 PM EDT Reads: 1,317
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Oct. 21, 2014 05:00 PM EDT Reads: 1,335
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
Oct. 21, 2014 01:45 PM EDT Reads: 1,518
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
Oct. 21, 2014 09:30 AM EDT Reads: 1,572
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
Oct. 20, 2014 10:00 PM EDT Reads: 1,671
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Oct. 20, 2014 07:00 PM EDT Reads: 1,998
Cloudwick, the leading big data DevOps service and solution provider to the Fortune 1000, announced Big Loop, its multi-vendor operations platform. Cloudwick Big Loop creates greater collaboration between Fortune 1000 IT staff, developers and their database management systems as well as big data vendors. This allows customers to comprehensively manage and oversee their entire infrastructure, which leads to more successful production cluster operations, and scale-out. Cloudwick Big Loop supports ...
Oct. 20, 2014 05:45 PM EDT Reads: 1,689
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business’s infrastructure required to support an effective web experience… but they are missing a critical component – Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years use...
Oct. 20, 2014 05:00 PM EDT Reads: 1,697