|By Business Wire||
|July 23, 2014 04:06 AM EDT||
Research and Markets (http://www.researchandmarkets.com/research/hz5jbs/nfc_applications) has announced the addition of the "NFC Applications Beyond Payment to Boost Adoption" report to their offering.
NFC applications to account for over EUR 10 billion in 2018
NFC payment, on which most of the industry has been focusing, is hindered by the complexity of its ecosystem and has not demonstrated yet its market success. On the contrary, business opportunities brought by non-payment NFC applications are characterized by a clear evidence of industry benefits supported by a much simpler ecosystem. For these reasons, the market of NFC applications beyond payment is expected to experience fast growth over the coming years.
For instance, NFC brings an essential added value in the retail and marketing segment as it allows combining interactive advertising through smart posters, with a one-to-one consumer interaction while the end-user is actually shopping. NFC allows to bring targeted services to each consumer, taking into account his shopping preferences and constraints.
Also, in the healthcare segment by implementing NFC-enabled diagnostic devices, patients can have diagnostics completed without leaving their home and collected thanks to NFC handsets, which allows to deliver better diagnostic results and reduces the expenses incurred by the healthcare system.
'NFC applications beyond payment to boost adoption' covers all these segments, describes the specifics of each market, identifies use cases, major players, and stakes that will spur the development of each market segment. This report includes market forecasts for each market segment that establish the weight of non-payment NFC applications in the global development of the NFC ecosystem.
'NFC applications beyond payment to boost adoption' demonstrates that NFC applications beyond payment will play a key role thanks to the ease of use and versatility of the technology, therefore advancing its adoption and the development of the infrastructure globally.
The 330-page report provides a thorough analysis of the non-payment NFC market and is essential for all industry players, investors and analysts, and more globally for everyone interested in the development of this market.
Key Topics Covered:
2 History and market overview
3 NFC applicative segments
4 Retail, loyalty, marketing
5 Consumer services
6 Enterprise internal services
7 Industrial services
9 Health market
11 Government ID
13 Smart cities
14 Business forecasts aggregation
15 Company profiles
- GSM Association
- Mobey Forum
- Smart Card Alliance
For more information visit http://www.researchandmarkets.com/research/hz5jbs/nfc_applications