SYS-CON MEDIA Authors: Elizabeth White, Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith

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Panasonic Co-Create with YouTube Video Creators to Promote Its VIERA 4K TV

Panasonic Corporation is promoting its VIERA 4K TV, an ultra-high definition set with a massive 65-inch screen, as the perfect screen to enjoy watching online videos such as YouTube videos. To appeal to those who watch, the company decided to engage with creative people who produce such YouTube videos at the first place.

A shot of 1st winner, "Dance FX" from creator "Niwina", France (Photo: Business Wire)

A shot of 1st winner, "Dance FX" from creator "Niwina", France (Photo: Business Wire)

Through crowdsourcing platform eYeka, Panasonic connected with creative people from all over the world and invited them to create amazing, surprising videos showing how a story or creative moment would be transformed now that they have a bigger and more beautiful canvas for their creativity.

The competition had worldwide appeal with 34 videos received in the space of 5 weeks, from 13 countries as diverse as France, Japan, the USA, Russia, India, China and the UK. Some of the Japanese participants were students from the Nihonkogakuin College in Tokyo. The 3 winning videos, selected by WIRED magazine and Panasonic are:

1. "Dance FX" by niwina (France)

https://www.youtube.com/watch?v=6Nw07HEXSi0
This work shows the amazing dance performance, effectively using a VIERA 4K TV. The multi-roles of video creation, such as performing, directing, filming and editing, by himself is remarkably impressive.

2. "Tiger in the living room" by JulianCa (Colombia)

https://www.youtube.com/watch?v=z3r6OSn9zi8
This video successfully depicts the impact and sensation that the large-screen, high-definition VIERA can provide using animation, which is difficult to communicate with a small screen, like that of a smartphone.

3. "BMX" by aceblvd (France)

https://www.youtube.com/watch?v=qy126-BRAB4
This work shows sensational BMX action with great background music by shooting with a LUMIX GH4 from the Panasonic 4K product line, and enjoying it on a VIERA 4K TV.

- VIERA creative video competition result: http://panasonic.jp/viera/competition/
- What could you create?: https://www.youtube.com/watch?v=bEZ2MQvj4Do

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://www.panasonic.com/

About eYeka

Welcome to the World's biggest creative playground! eYeka is an online community of over 280,000 very creative individuals active in over 150 countries. We connect with brands and their agencies to increase the ROI of their marketing activities by delivering relevant innovation ideas and social content that attract, engage and sell. We offer end-to-end solutions from ideation, curation, validation to amplification. And we guarantee our results! Leading brands such as Unilever, P&G, Mondelez, Coca-Cola, Nestle, Danone, Panasonic, Hyundai and Toyota are already in eYeka's playground. Discover how we boost their marketing ROI on www.eyeka.net

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