SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton, Glenn Rossman

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Marin Software and DataSong Partner to Connect Paid Search With Marketing Intelligence Data

Integration Links Customers' Online and Offline Activities to Optimize Retailers' Paid Search Campaigns

SAN FRANCISCO, CA--(Marketwired - July 23, 2014) - Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced that DataSong, an analytics Software as a Service (SaaS) company specializing in revenue attribution and customer targeting, has become a Marin Connect certified partner. Marketing intelligence data from DataSong will be available through the Marin platform, tying retailers' online and offline customer data to paid search activities and empowering advertisers with actionable insights to drive more revenue.

News Facts:

  • Often a consumer interacts or comes in contact with a brand multiple times before purchasing a product or service. To understand the influence of each marketing activity on a customer's path to conversion, retailers leverage DataSong's marketing intelligence technology. Marin Software and DataSong have partnered to link customers' online and offline activities with retailers' search engine marketing (SEM) campaigns.
  • Joint customers of Marin Software and DataSong will be able to more accurately measure and optimize the influence of paid search across a brand's entire marketing program.
  • Leveraging the Marin Connect certified partner integration, brands will be able to purchase keywords and adjust ad creative based on DataSong attribution data, improving the efficacy of paid search.
  • Through Marin Connect, marketers are able to integrate disparate sources of data -- cost, contextual, and revenue data -- into a central, unified interface. Marin Connect serves as the foundation of Marin Software, powering marketers' ability to unlock the potential of their data and deliver the right offer to the right audience at the right time for the right bid.

Quotes:

  • "Rarely does a customer purchase an item the first time they come in contact with a brand," said Jason Young, Senior Director of Product Marketing at Marin Software. "Understanding the path a customer takes to purchasing a product is key. By partnering with DataSong, not only do advertisers gain an understanding of the influence paid search had on a purchase but advertisers are able to execute a more informed paid search bidding strategy."
  • "We're thrilled," said John Wallace, founder and CEO of DataSong. "We can't think of a better place to action our attribution insights than Marin. This partnership does exactly what a business partnership should: it makes both of us more effective. One plus one equals three here."

About DataSong

DataSong (http://www.datasong.com/) is a San Francisco-based startup that provides big data apps and custom solutions that help leading multi-channel retail organizations slice through the noise and hear the music. DataSong's technology taps into a retailer's data to create a holistic view of each customer's online and offline activity. Retailers use the cloud-based software to understand their actual ROI for each marketing treatment, and how to optimize going forward.

About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend across the web and mobile devices. Offering an integrated platform for search, display and social, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information about Marin's products, please visit: http://www.marinsoftware.com/about-us/why-marin.

Forward-Looking Statements
This press release contains forward-looking statements including statements relating to Marin's new inventory feed management tools and its integration with DataSong. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with Marin Connect or our integration with DataSong; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising, particularly online video; and unforeseen developments in the digital advertising industry generally, technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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