|By Business Wire||
|July 23, 2014 09:30 AM EDT||
AdTheorent, Inc. has been named the Gold winner in the Best New Product Feature of the Year category in Best in Biz Awards 2014 International, the only independent business awards program judged by members of the press and industry analysts. AdTheorent was also named the Bronze winner in Best New Product of the Year in the Enterprise category.
AdTheorent is being recognized for its Big Data-driven predictive advertising system, the Real Time Learning Machine (RTLM). Big Data is useless without an efficient and reliable way to access it and use it for actual business purposes. AdTheorent’s RTLM has made it possible for marketers to use predictive mobile advertising to reach their target consumers. RTLM uses a unique high-speed data enrichment process and advanced predictive targeting software to assess the conversion potential of each mobile ad impression, which AdTheorent uses, in real time, to deliver the right ad to the right person, at the right time. AdTheorent’s RTLM doesn’t target individuals based on past behavior or otherwise engage in privacy-threatening behavioral targeting; rather, using anonymous and aggregated statistics, it predicts future engagement outcomes. Additionally, RTLM ingests vast amounts of data to improve its predictive capabilities in real time. No other modeling methods are able to match the number of variables, record size and speed handled by AdTheorent’s RTLM — which consistently performs over three-times better than industry averages in key metrics.
“AdTheorent’s RTLM has made data-driven marketing more effective by allowing marketers to harness vast amounts of data to inform targeting and deliver higher engagement beyond the click, and ultimately, far superior ROI for the advertiser,” said Anthony Iacovone, CEO and Co-Founder of AdTheorent. “We are honored to win two Best in Biz 2014 International awards.”
More than 200 public and private companies representing all sectors of the economy from more than 30 countries competed in Best in Biz Awards’ second annual International program. Best in Biz Awards 2014 International honors were once again presented in a range of categories, including Fastest-Growing Company of the Year, Most Innovative Company of the Year, Enterprise Product of the Year, Best New Version of the Year and Most Innovative Product of the Year.
AdTheorent is the world's first predictive mobile ad network, powered by a next-generation technology platform built to deliver awareness and engagement solutions for advertisers. AdTheorent’s proprietary predictive data technology – the Real Time Learning Machine (RTLM) — combines every major category of data about mobile consumers into precise and accurate adaptive models that identify the best ad impressions for maximum conversion and awareness. Powered by data-driven intelligence, AdTheorent’s platform deliver’s the right ad, to the right user, at the right time, all in real-time within brand advertisers’ pricing parameters and performance goals. AdTheorent’s advertising technology suite also features AdTheorent’s Traktion™ solution — the mobile advertising industry’s most advanced measurement and analytics technology — as well as AdTheorent’s Apptivation™-powered “intelligent ad units” which foster seamless and efficient user engagement. The collective result to AdTheorent-partnered brands and marketers is higher conversion rates, across any client-defined engagement metric, at a significantly lower cost -- The Intelligent Impression®. For more information, visit: www.adtheorent.com.
About Best in Biz Awards
Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in three separate programs: North America, EMEA, and International. For more information, visit: http://www.bestinbizawards.com.
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