|By Business Wire||
|July 23, 2014 09:37 AM EDT||
StrongView, a leading provider of contextual email marketing solutions for enterprises, today announced that it was named a leader in the Forrester Research, Inc. July 2014 report, “The Forrester Wave™ Email Marketing Vendors, Q3 2014.” Of the nine vendors evaluated, StrongView earned the highest score for strategy and the second-highest score for current offering.
According to the report, “StrongView joins the ranks of Leaders this year for its scalable support for high volume, its dynamic messages, and its executive vision, which introduces a plan for using email to enable contextual marketing." StrongView’s vision for taking email beyond driving transactions to “enable a series of context-based customer interactions” led Forrester to cite StrongView for articulating “the most visionary strategy of the evaluation.”
In addition to achieving the highest score for strategy, the report specifically calls out StrongView’s “strong functionality, scalable technology platform, and capable professional services” as being key contributors to its leader status.
StrongView Achievements in "The Forrester Wave™: Email Marketing Vendors, Q3 2014"
- Named a leader with highest score for strategy
- Highest possible scores for queries and segmentation, campaign performance testing, dynamic content, data integration and security
- Highest possible scores for executive vision and development strategy
Access the Report
Download a complimentary version of "The Forrester Wave™: Email Marketing Vendors, Q3 2014" at www.StrongView.com/2014wave.
“For the past two years, StrongView has been singularly focused on developing the products and services necessary to help forward thinking brands embrace contextual marketing, and I believe that our performance in “The Forrester Wave™ Email Marketing Vendors, Q3 2014” validates all of that hard work and investment,” said Bill Wagner, CEO of StrongView. “Achieving leader status from Forrester is a huge milestone, but we’re not resting on our laurels. Our independent status gives us the freedom to follow through with our full vision for contextual marketing, and we’re just hitting our stride.”
About Present Tense Marketing
StrongView’s executive vision is based on its contextual marketing framework called Present Tense Marketing, which, according to the report, enables enterprise marketers to graduate to “increasing levels of email sophistication.” StrongView developed its Present Tense Marketing framework to address a new marketing reality brought about by rising consumer expectations, changes to media and marketing processes, and rapidly evolving technology that allow marketers to effectively transition to more continuous and contextual customer relationships.
StrongView enables enterprise marketers to embrace contextual marketing with a new breed of cross-channel email marketing solutions specifically designed for today’s hyper-connected consumers. StrongView is driving innovation in email with a complete suite of tools, services and insights for fostering customer loyalty with continuous engagement driven by real-time context. StrongView backs up its vision for contextual marketing with a proven Present Tense Marketing framework for helping its clients evolve into more sophisticated and contextual marketers.
Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView empowers brands to understand each customer’s current state and respond in real time with relevant messages across email, mobile, social, display and web.
Based in Redwood City, CA, StrongView serves major brands in retail, travel, finance, entertainment and online services across the globe.