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ECRM Pairs Wine, Beer and Spirits Suppliers With the Appropriate Category Buyers

SOLON, OH -- (Marketwired) -- 07/23/14 -- Business innovation and technology leader Efficient Collaborative Retail Marketing (ECRM®) is hosting their Global Wine, Beer & Spirits Efficient Program Planning Session (EPPS) from August 25 - 28, 2014 at the Sheraton San Diego Hotel & Marina in San Diego, California.

This event is a junction point where adult beverage producers, distributors and importers interact with off-premise and on-premise accounts from around the world. Kevin Consolo, Grocery Category Development Manager at ECRM explains, "During private, one-on-one tasting appointments, buyers meet the people behind their brand while suppliers get exposure to a variety of accounts."

In addition to the pre-scheduled tasting appointments, ECRM is offering several opportunities for suppliers to showcase their products:

Spirits & Cocktails Speed Tasting: This competition offers spirit suppliers the chance to take center stage and showcase their products as they pour, shake and stir their cocktails for a panel of judges.

French Wine Pavilion: Buyers have the opportunity to jumpstart their European sourcing efforts by reviewing each French wine brand attending the event.

Beer Pavilion: Established and emerging craft beer suppliers meet casually with the buyers responsible for their category.

The Grand Tasting: ECRM has partnered with THE TASTING PANEL MAGAZINE to host the Grand Tasting competition. The award winners are hand-picked by the Tasting Panel's board of judges and will be featured in an upcoming issue of THE TASTING PANEL Magazine. Winners will be announced by Meridith May, Publisher & Editorial Director of THE TASTING PANEL Magazine & The SOMM Journal on Wednesday, August 27.

"These product showcases and award opportunities celebrate those brands that are leading the way in the marketplace and give emerging brands the opportunity to make a big impact on the buyers responsible for their category." Consolo says.

To learn more about this event, contact Kevin Consolo at 440.528.0469 or [email protected] use the following link to review ECRM's event page. http://ecrm.marketgate.com/Events/2014/08/GlobalWineBeerandSpirits.aspx

About ECRM:
Since 1994, over 1,000 EPPS events have been held worldwide in various categories that include grocery, general merchandise, foodservice, health & beauty care, pharmacy and packaging. For more information, please visit www.ECRM.MarketGate.com.

Press Contact:
Rachel Shultz
440-498-0500 ext. 1253
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