|By Drew Hendricks||
|July 28, 2014 12:51 PM EDT||
As of iOS 7, users could select over 30 different languages for system-wide use. Recent Apple job listings indicate that the company is trying to expand their Siri language offerings, with positions open for engineers for languages that are currently not supported by the Siri voice feature.
Language Career Listings
MacRumors first broke the news about the new Siri Language Engineer roles in June 2014. These were eye-catching listings because the job postings address ten languages that are not currently included in the Siri language support roster. The full list includes: Arabic, Portuguese, Swedish, Danish, Thai, Russian, Norwegian, Turkish, Brazilian, and Dutch. This is an extremely important development, opening the iOS system up for further international adoption and integration. Translating Siri is no easy task - according to the job listings, localization engineers will need to craft cloud services that respond to natural language use and speech synthesis. Engineers must take into account an enormous amount of variance so that Siri can adapt to dialect differences, colloquialisms, and other language complexities.
Increased Demand for Localization
These Siri language expansion efforts highlight the demand and need for localized digital content and functionality. According to statistics published by the Globalization and Localization Association (GALA), about 65% of international enterprise organizations believe that language localization is a high priority. It's no surprise - global digital commerce drives success for companies across multiple industries, most notably in the fields of app development and gaming. As companies make their digital products more accessible internationally, they stand a chance of widening their audience and increasing their profit margins. Multi-language support also benefits domestic clientele - language preferences vary significantly within the United States alone.
Localization efforts convey a lot about a company. It demonstrates that a business is ready to take the next step at expanding its audience. With increased iOS and Siri language support, mobile users will expect apps and other digital content to be available in a multitude of languages. Making these translations available to an audience can significantly increase brand exposure for a company.
What Goes into Localization
Localization doesn't just mean that an organization translates content word-for-word. The reason why companies like Apple rely on native speakers is because localization efforts must be culturally accurate and relevant. Localization professional tailor content to meet the needs of their audiences. English-language etiquette and phrases sometimes can't be conveyed exactly in other languages. It's the job of translation professionals to work in this grey area to convert documents in a way that is meaningful to audiences.
Companies must learn how to take a comprehensive approach to their translation efforts. They can't simply offer webpage content in another language. Company leaders must also think about the complete user experience, translating website menus, user contracts, and every other aspect with localization support in mind. Omitting sections of documentation, app, or web presence can lead to serious usability and communication issues. Once a company decides to take steps to localization, be sure to take a comprehensive support approach. Like Apple's iOS language support efforts, translation should be implemented at all levels of a project.
Businesses across a diverse range of industries can benefit by opening their content up to international audiences. Localization efforts are being adopted by companies who wish to build stronger international relationships with clients. Apple's upcoming support with the Siri feature in iOS is just another example of how business must keep up with global audience demand.
SYS-CON Events announced today that CenturyLink, Inc., a leader in the network services market, has been named “Platinum Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and ...
May. 4, 2015 04:15 PM EDT Reads: 1,114
Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. In his session at 16th Cloud Expo, Bradley Holt, a Developer Advocate for IBM Cloudant, will discuss how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. He will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better,...
May. 4, 2015 04:00 PM EDT Reads: 967
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, will review the changes that the cloud computing industry has gone through over the last five years and share insights into what the next five will bring. He will chronicle the challenges enterprise companies are facing as they move to the public cloud. He will delve into the “Hybrid Cloud” space and explain why every CIO should consider ‘hybrid cloud’ as part of their future strategy to a...
May. 4, 2015 03:46 PM EDT Reads: 455
While Docker continues to be the darling of startups, enterprises and IT innovators around the world, networking continues to be a real mess. Indeed, managing the interaction between Docker containers and networks has always been fraught with complications. Without automation in networking, the vision of running Docker at scale and letting IT run the same apps unchanged on the laptop and in the data center or for any cloud cannot be realized.
May. 4, 2015 02:56 PM EDT Reads: 442
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 4, 2015 02:30 PM EDT Reads: 3,589
Puppet Labs on Wednesday released the DevOps Salary Report, based on salary data gathered from Puppet Labs' industry-recognized State of DevOps Report. The data confirms that market demand for DevOps skills is growing, and that DevOps engineers are among the highest paid IT practitioners today. That's because IT organizations today are grappling with how to be more agile and responsive to the business, while maintaining the stability of their infrastructure. DevOps practices, such as continuous ...
May. 4, 2015 02:15 PM EDT Reads: 2,154
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 4, 2015 02:15 PM EDT Reads: 3,423
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
May. 4, 2015 02:15 PM EDT Reads: 5,223
“This win means a great deal to us because it is decided by the readers – the people who understand how use of our technology enables new insights that drive the business,” said Matt Davies, senior director, EMEA marketing, Splunk. “Splunk Enterprise enables organizations to improve service levels, reduce operations costs, mitigate security risks, enhance DevOps collaboration, create new product and service offerings and obtain deeper insight into customer behavior. Being named Best Business App...
May. 4, 2015 02:00 PM EDT Reads: 2,844
In a world of ever-accelerating business cycles and fast-changing client expectations, the cloud increasingly serves as a growth engine and a path to new business models. Dynamic clouds enable businesses to continuously reinvent themselves, adapting their business processes, their service and software delivery and their operations to achieve speed-to-market and quick response to customer feedback. As the cloud evolves, the industry has multiple competing cloud technologies, offering on-premises ...
May. 4, 2015 02:00 PM EDT Reads: 3,010
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
May. 4, 2015 01:30 PM EDT Reads: 3,299
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around...
May. 4, 2015 01:30 PM EDT Reads: 565
In his session at DevOps Summit, Andrei Yurkevich, CTO at Altoros, provided an overview of all the benefits and opportunities, as well as drawbacks of deploying Cloud Foundry PaaS with Juju and compared it to BOSH. Discover the features that overlap, and understand what Juju Charm is, what it is not, where you use one or the other or where you use both BOSH and Juju Charms together. Andrei Yurkevich is Cloud Foundry protagonist and CTO at Altoros. Under his supervision, the Altoros engineering ...
May. 4, 2015 01:30 PM EDT Reads: 3,480
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
May. 4, 2015 01:26 PM EDT Reads: 416
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, whic...
May. 4, 2015 12:00 PM EDT Reads: 1,059