Click here to close now.

SYS-CON MEDIA Authors: AppDynamics Blog, Roger Strukhoff, Pat Romanski, Elizabeth White, Liz McMillan

News Feed Item

Crave It Restaurant Group Retains DECK Agency as AOR

The Burger's Priest, Via Cibo and Stoney's Among Brands Partnering with Downtown Toronto Creative and Communications Agency

TORONTO, ONTARIO -- (Marketwired) -- 07/24/14 -- Crave It Restaurant Group announced today it has named DECK Agency as Agency of Record for The Burger's Priest, Via Cibo, and Stoney's Bread Company. This newly formed relationship will see the Toronto creative and communications agency manage everything from new restaurant launch strategy, and experiential marketing to public relations, and social media / community management.

DECK Agency, which specializes in branding and creating and managing content for dissemination over social and mass market channels has built their agency name amongst restaurant groups with the creativity and continued marketing efforts that went into The Chase, The Chase Fish & Oyster, and more recently Colette Grand Cafe. "We have been following DECK for some time, and are very pleased to have them support us as our AOR moving forward. They understood our brand objectives from the first time we met, and have a strong grasp on where we want to take our brands," said Alex Rechichi, President of Crave It Restaurant Group "They take a very pragmatic approach to their restaurant marketing, and have proven to the marketplace that they can grow a restaurant brands popularity which has translated directly into driving incremental growth, and this is why we find our new Communications and PR partner in DECK Agency."

Jonathan Tick, President and CEO of DECK Agency echoed Rechichi's thoughts. "We are very excited that Crave It has chosen us as their agency partner. They represent what we feel has the potential to be an iconic group of restaurant brands with the Burger's Priest already tipping the scales as Canada's best burger joint. This is an exciting opportunity for us an agency, and we look forward to capitalising on it by driving growth across all three restaurant brands with unique and disruptive content marketing and PR strategies."

About Crave It Group Inc.

The Crave It Restaurant Group was founded in October 2013 following the acquisition of their previous venture, Extreme Brandz by Montreal based and public listed, MTY Food Group. Crave It is the next chapter from the founders of Extreme Brandz, which is comprised of brothers Alex and Mark Rechichi and Sean Black. They are now focusing on the development and growth of some trendsetting concepts namely, Via Cibo, Stoney's Bread Company, and The Burgers Priest. Via Cibo, a "fast casual" authentic Italian street food eatery already has people talking, with two locations, one in the York Mills & Leslie area of Toronto, and the other in the Deerfoot Meadows area of booming Calgary. Stoney's Bread Company, an established "food first" Oakville favourite serves up market fresh food in a casual yet distinct setting. The Burger's Priest, the classic American cheeseburger joint that needs no introduction having already reached cult status amongst local and international foodies... including some very well known celebrities.

About DECK Agency Inc.

DECK Agency is a full-service marketing agency that crafts effective content and public relations strategies geared to organically propel brands into sustained popularity. Ideas that are crafted into market-ready content are generally expressed through branding, design, video, copy, photography, experiential programming and events.

With proven success in driving incremental growth and proving ROI for brands in the Food & Beverage, Real Estate, and Automotive sectors, DECK has quickly become a leading consideration for those brands looking to differentiate themselves within those segments.

For more information, please visit www.deckagency.com and/or follow them on Instagram & Twitter @deckagency.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Data-intensive companies that strive to gain insights from data using Big Data analytics tools can gain tremendous competitive advantage by deploying data-centric storage. Organizations generate large volumes of data, the vast majority of which is unstructured. As the volume and velocity of this unstructured data increases, the costs, risks and usability challenges associated with managing the unstructured data (regardless of file type, size or device) increases simultaneously, including end-to-...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
Actifio, the copy data virtualization company, today announced a series of new features and functional enhancements to better support the growing number of customers leveraging its virtual data pipeline technology in support of DevOps use cases. While infrastructure is increasingly seen as a commodity inside large enterprises, applications – where the technology touches the business – are becoming more strategic. Managing the flow of data that powers those applications presents a range of cha...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, outlined key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to the ...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Most companies hope for rapid growth so it's important to invest in scalable core technologies that won't demand a complete overhaul when a business goes through a growth spurt. Cloud technology enables previously difficult-to-scale solutions like phone, network infrastructure or billing systems to automatically scale based on demand. For example, with a virtual PBX service, a single-user cloud phone service can easily transition into an advanced VoIP system that supports hundreds of phones and ...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
“Oh, dev is dev and ops is ops, and never the twain shall meet.” With apoloies to Rudyard Kipling and all of his fans, this describes the early state of the two sides of DevOps. Yet the DevOps approach is demanded by cloud computing, as the speed, flexibility, and scalability in today's so-called “Third Platform” must not be hindered by the traditional limitations of software development and deployment. A recent report by Gartner, for example, says that 25% of Global 2000 companies will b...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...