Click here to close now.

SYS-CON MEDIA Authors: David Sprott, Elizabeth White, Carmen Gonzalez, Mike Kavis, Pat Romanski

News Feed Item

Crave It Restaurant Group Retains DECK Agency as AOR

The Burger's Priest, Via Cibo and Stoney's Among Brands Partnering with Downtown Toronto Creative and Communications Agency

TORONTO, ONTARIO -- (Marketwired) -- 07/24/14 -- Crave It Restaurant Group announced today it has named DECK Agency as Agency of Record for The Burger's Priest, Via Cibo, and Stoney's Bread Company. This newly formed relationship will see the Toronto creative and communications agency manage everything from new restaurant launch strategy, and experiential marketing to public relations, and social media / community management.

DECK Agency, which specializes in branding and creating and managing content for dissemination over social and mass market channels has built their agency name amongst restaurant groups with the creativity and continued marketing efforts that went into The Chase, The Chase Fish & Oyster, and more recently Colette Grand Cafe. "We have been following DECK for some time, and are very pleased to have them support us as our AOR moving forward. They understood our brand objectives from the first time we met, and have a strong grasp on where we want to take our brands," said Alex Rechichi, President of Crave It Restaurant Group "They take a very pragmatic approach to their restaurant marketing, and have proven to the marketplace that they can grow a restaurant brands popularity which has translated directly into driving incremental growth, and this is why we find our new Communications and PR partner in DECK Agency."

Jonathan Tick, President and CEO of DECK Agency echoed Rechichi's thoughts. "We are very excited that Crave It has chosen us as their agency partner. They represent what we feel has the potential to be an iconic group of restaurant brands with the Burger's Priest already tipping the scales as Canada's best burger joint. This is an exciting opportunity for us an agency, and we look forward to capitalising on it by driving growth across all three restaurant brands with unique and disruptive content marketing and PR strategies."

About Crave It Group Inc.

The Crave It Restaurant Group was founded in October 2013 following the acquisition of their previous venture, Extreme Brandz by Montreal based and public listed, MTY Food Group. Crave It is the next chapter from the founders of Extreme Brandz, which is comprised of brothers Alex and Mark Rechichi and Sean Black. They are now focusing on the development and growth of some trendsetting concepts namely, Via Cibo, Stoney's Bread Company, and The Burgers Priest. Via Cibo, a "fast casual" authentic Italian street food eatery already has people talking, with two locations, one in the York Mills & Leslie area of Toronto, and the other in the Deerfoot Meadows area of booming Calgary. Stoney's Bread Company, an established "food first" Oakville favourite serves up market fresh food in a casual yet distinct setting. The Burger's Priest, the classic American cheeseburger joint that needs no introduction having already reached cult status amongst local and international foodies... including some very well known celebrities.

About DECK Agency Inc.

DECK Agency is a full-service marketing agency that crafts effective content and public relations strategies geared to organically propel brands into sustained popularity. Ideas that are crafted into market-ready content are generally expressed through branding, design, video, copy, photography, experiential programming and events.

With proven success in driving incremental growth and proving ROI for brands in the Food & Beverage, Real Estate, and Automotive sectors, DECK has quickly become a leading consideration for those brands looking to differentiate themselves within those segments.

For more information, please visit www.deckagency.com and/or follow them on Instagram & Twitter @deckagency.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carr...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud....
Chef announced that James Casey has been appointed Vice President of Engineering. Casey has more than a decade of experience managing engineering and operations for CERN and is a three-year Chef veteran. Casey brings deep expertise in DevOps practices, as well as an innate understanding of the needs of Chef customers and the community. Casey will oversee the quality and cadence of product development for Chef's engineering and operations teams, and will report to Chef CEO Barry Crist.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Developer Advocate at SoftLayer, will break down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them t...
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 7th International Big Data Expo, co-located with 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing boom, Big Data Expo...
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Plutora provides enterprise release management and test environment SaaS solutions to clients in North America, Europe and Asia Pacific. Leading companies across a variety of industries, including financial services, telecommunications, retail, pharmaceutical and media, rely on Plutora's SaaS solutions to orchestrate releases and environments faster and with integrity. Products include Plutora Release Manager, Plutora Test Environment Manager and Plutora Deployment Manager.