SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Summit Meeting of Global Digital Stars: dmexco 2014 Presents the Initial Conference Highlights

COLOGNE, GERMANY -- (Marketwired) -- 07/24/14 -- All of the leading thinkers, the most important brands, the relevant trends and issues -- the dmexco Conference 2014 will bring together the digital stars from all over the world for a summit meeting in Cologne. On the newly designed and expanded stages of the dmexco 2014 Conference Center this September, visitors will experience visionaries and decision-makers from all continents and from all areas of the global digital economy. They'll experience the world's biggest advertisers, the most important agency networks, the leading technology specialists, marketers and media companies, as well as creative and visionary masterminds. In line with this year's dmexco motto, "Entering New Dimensions", brand and marketing managers can take the next development step into a new era. You can already find initial speaker highlights online at http://www.dmexco.de/2014/en/Highlights.html. The complete programme of the dmexco Conference 2014 will soon be available online.

More than 450 leading thinkers from all over the world making presentations on six stages in the course of two days -- the dmexco Conference 2014 will break all previous records. In discussion rounds with top-class participants, novel formats and strategic-visionary keynote speeches, top international managers will generate new momentum and present potential and strategies for digital business. The first speaker highlights of the dmexco Conference 2014 will include the sector's crème de la crème -- the most important thinkers and top brands of the digital economy, including an even more refined concentration of high-calibre representatives of the global advertising industry: Pieter Nota (EVP, CEO of Consumer Lifestyle and Member of the Executive Committee Philips), Bonin Bough (VP Global Media and Consumer Engagement Mondelez), Joseph K. Gross (CMO Allianz), Tom Buday (Head of Marketing and Consumer Communication Nestlé), Martin Riley (CMO Pernod Ricard and President of WFA), Steven Althaus (Global Director Brand Management & Marketing Services BMW Group), Richard Lee (CMO Greater China PepsiCo), Caroline Taylor (CMO IBM Europe), Blasco de Felice (CMO L´Oréal Europe), Michael I. Roth (Chairman & CEO Interpublic), Yannick Bolloré (Chairman & CEO Havas), Jerry Buhlmann (CEO Dentsu Aegis Network; Executive Officer Dentsu Inc.), Matt Seiler (Global CEO IPG Mediabrands), Laura Desmond (Global CEO Starcom Media Vest), Rishad Tobaccowala (Chief Strategy & Innovation Officer Vivaki), Rob Norman (Global Chief Digital Officer GroupM), Prashant Kumar (President Asia IPG Mediabrands), Mainardo de Nardis (CEO OMD), Michael Kassan (Founder & President MediaLink), Anke Schäferkordt (Co-CEO RTL Group and Managing Director Mediengruppe RTL Deutschland), Lee Brown (CRO Tumblr), Carolyn Everson (VP Global Marketing Solutions Facebook), Brad Rencher (SVP & GM Digital Marketing Adobe), Kirk Perry (President Brand Solutions Google), Jonah Peretti (CEO BuzzFeed), Andrew Creighton (President Vice Media), Ajaz Ahmed (Chairman & Co-Founder AKQA) and David Shing (Digital Prophet Aol).

Further highlights: This year an Oscar winner will be standing on the dmexco stage: the Visual Effects Agency Framestore, which received an Oscar in the category "Best Visual Effects" for the film "Gravity". In addition, Brian Wong, the 23-year-old CEO of Kiip, will be coming to dmexco in Cologne for the second time; he is one of the world's most renowned young entrepreneurs and digital stars. The conference programme is focusing the limelight more strongly on Asia this year, as represented by Richard Lee, CMO Greater China PepsiCo, and other Asian participants. And in a German premiere, Disney's Maker Studios are presenting a YouTube network that is being hailed in the USA as the next generation of media companies. Finally, as part of the World of Experience at dmexco, Google is presenting the Google House as well as selected content on the conference stage in order to show visitors what daily life in a digital world can already look like today.

On the completely redesigned and expanded stages of the Conference Center of dmexco 2014, visitors will experience two days of innovative conference formats, such as the exclusive Fireside Chats, controversial Showdowns, the entertaining Hot Chair, the visionary Five Prophets and exciting Spotlight Interviews. In line with this year's motto, "Entering New Dimensions", all of the current and future-oriented themes and trends will be discussed at the dmexco Conference 2014. Here is an initial brief overview: dmexco will launch participants directly into a new era at the very start of the first conference day at the Opening Summit (10:45 a.m., 10 September, Congress Hall), which will be devoted to exploring this year's motto. Renowned decision-makers and visionaries from major digital brands and agencies, such as David Shing (Digital Prophet AOL) and Rishad Tobaccowala (CIO Vivaki), will take a close look at the new possibilities and dimensions of future approaches to addressing consumers. The Content Summit will focus on "The Break Through of Native Ads and Branded Content", with speakers including Andrew Creighton (President Vice Media) (12:30 p.m., 10 September, Congress Hall). Finally, the five Digital Prophets led by Brian Wong (CEO Kiip) will take a visionary look at the near future in their presentation "Future in Five: Five Thought leaders, Five Minutes, Five Predictions" (4:50 p.m., 11 September, Debate Hall). Ajaz Ahmed (Chairman & Co-Founder AKQA) will take a highly creative look at the key strengths of successful business models in his keynote speech "Limitless - The Six Strengths of Leadership That Endures" (10:15 a.m., 11 September, Congress Hall). Once again this year, a special focus of international interest will be the keynote speeches of the dmexco Conference, where selected top speakers will offer their personal assessments. You can already find initial speaker highlights online at http://www.dmexco.de/2014/en/Highlights.html. The complete programme of the dmexco Conference 2014 will soon be available online.

Christian Muche, dmexco Director Business Development, Strategy & International and Frank Schneider, dmexco Director Marketing, Sales & Operations: "Our declared goal is to represent all of the relevant innovations, technologies and trends and to systematically network the increasingly expanding segments of the economy. In the process we want to bring together the best thinkers of the global digital industry at dmexco. The Conference, in combination with the Expo, offers the perfect stage for this project. And this year it will once again be available at the very highest level! Our lineup of participants was already incomparable, but once again we've managed to make it even better. In addition, we're delighted to be able to offer our visitors in 2014 a completely redesigned conference experience with even more space and comfort. dmexco is thus underlining its role as one of the few significant worldwide digital events with a genuine business background that has successfully occupied a leading position at the global level. Today dmexco occupies an influential position not only in Europe but also in the USA and increasingly in the Asian region. As far as we know, there is no comparable show anywhere in the world that offers this kind of variety and quality -- and in addition is produced free of charge for the visitors."

The complete programme of the dmexco Conference 2014 will soon be available online (www.dmexco.com/program). Interested decision-makers from the marketing, technology, creative and media sectors who wish to experience it live can register now, free of charge, for dmexco 2014 at http://dmexco.de/2014/en/Tickets.html.

About dmexco
dmexco is the international leading expo & conference for the digital economy. Comprising a unique combination of an exposition and a conference, it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on marketing, media, and technology, dmexco in Cologne is the global No. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. dmexco, which is organized by Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations, and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders from digital brands, advertisers, and marketers, all types of agencies, and media owners, dmexco is connecting the global digital economy.

All further information on dmexco 2014 (September 10 & 11 in Cologne) as well as photos, videos, and statements on dmexco 2013 are posted at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo.

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