SYS-CON MEDIA Authors: Roger Strukhoff, Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop

News Feed Item

Serenus Biotherapeutics Strengthens Leadership With Appointments to Board and Management

Company Adds Team Members With Extensive Knowledge of Sub-Saharan African Markets and Global Biopharmaceutical Industry

SAN FRANCISCO, CA and JOHANNESBURG, SOUTH AFRICA -- (Marketwired) -- 07/24/14 -- Serenus Biotherapeutics, Inc., a specialty biopharmaceutical company bridging the divide between the world's leading pharmaceutical markets and the growing demand for access to innovative therapies in the emerging nations of Sub-Saharan Africa, today announced appointments to its board of directors and senior management team.

The company named to its board of directors Sbu Luthuli, former Chairman of Cipla Medpro; Dr. Nigel Fleming, founder and former Chairman of Athena Diagnostics; and Kazuhiro Umeda, former President of JAIC Singapore, Indonesia, and Thailand.

In addition, the company made appointments to its executive management team. It named Moosa Areff, who most recently served as CEO of Ranbaxy South Africa's Sonke Pharmaceuticals subsidiary, as its Chief Operating Officer. It also named Andrew de Pão, who served as Head of Marketing of the Prescription Division at Cipla South Africa, as its Chief Business Officer; and Nahum Johnson, former Business Unit Manager - State Institutional and Government at Cipla Medpro, as Director State and Institutional Business.

"We are pleased to have attracted a distinguished group of board members to guide us as we begin to implement our plans, enter into new partnerships, and grow our company," says Dr. Menghis Bairu, founder, Chairman, and CEO of Serenus Biotherapeutics. "The additions we have made to our executive team give us the people on the ground with intimate knowledge of the Sub-Saharan African landscape needed to execute on our strategy."

Mr. Luthuli noted that the appointments come as the Sub-Saharan African market is experiencing rapid economic development, the emergence of a burgeoning middle class, and a marked shift in disease profiles.

"The Sub-Saharan African pharmaceutical market is growing rapidly as lifestyle changes are driving a shift in disease burden from infectious to chronic diseases. Nevertheless, access to needed innovative therapeutics is still limited today," says Mr. Luthuli. "Serenus offers an African access platform that uniquely positions it to serve as a partner of choice for biopharmaceutical companies with innovative therapies in developed markets that appreciate the opportunities in the emerging markets of Sub-Saharan Africa, but may not have the expertise or networks needed to address the complexity of doing business in the region."

Below are bios of the Serenus Biotherapeutics appointees announced today.

Sbu Luthuli
Member of the Board of Directors
Mr. Luthuli is the CEO and Principal Officer of the Eskom Pension and Provident Fund, one of the largest self-administered pension funds in South Africa with assets under management in excess of $10.4 billion (R110 billion). Prior to this, he served as CEO of Ithala Bank Limited, where he transformed and grew the bank through the launch of new products and the introduction of electronic banking. He is a director at Telkom SA Limited and also serves as the Vice Chairman of Batseta, an industry organization representing pension fund trustees and principal officers. He was involved with Cipla Medpro (formerly Enaleni Pharmaceuticals Limited) for ten years and served as Chairman of the Board of Directors until its sale to Cipla India in 2013.

Dr. Nigel Fleming
Member of the Board of Directors
Dr. Fleming is founder and Chairman of G2B Pharma Inc., which is reformulating off-patent drugs to significantly improve their safety or efficacy. He founded and served as Chairman of Athena Diagnostics, a leading provider of advanced neurodiagnostic tests, used for neuromuscular and metabolic diseases. Dr. Fleming has served on various boards, including Exemplar, Impax Labs, Genmedica Therapeutics, A-Cube, Minoryx Therapeutics (as Chairman), and the Institute for OneWorld Health. He has also served as a Lecturer at Harvard Medical School. He earned his Ph.D. in Clinical Biochemistry from Cambridge University, and completed a post-doctoral fellowship at Boston University Medical School.

Kazuhiro Umeda
Member of the Board of Directors
Mr. Kazuhiro in 2005 joined Japan Asia Investment Co. Ltd., one of Japan's largest Venture Capital Firms. He served as Head of the CEO's Office, as well as President, heading up the Japan Asia Investment Company's Singapore, Indonesia, and Thailand office. He also founded Apricot, a natural food and drink company as a vehicle for commonly used pharmaceuticals, a revolutionary approach for pharmaceutical dosing. His early career included sales promotion for Daiichi Pharmaceuticals Group of Japan. He earned a master's and bachelor's degree in life sciences from the Tokyo University of Pharmacy and Life Sciences.

Moosa Areff
Chief Operating Officer
Mr. Areff comes to Serenus with 18 years of experience in the biopharmaceutical industry, starting as a sales representative and ultimately rising to become CEO at Ranbaxy South Africa's Sonke Pharmaceuticals. During his career he led the team that marketed and sold the first South African over-the-counter product in the Middle East and Africa and also negotiated and sold the first voluntarily licensed antiretroviral products into Sub-Saharan Africa. Mr. Areff served as Aspen Pharmacare's sales and marketing country manager for Nigeria, Uganda, and Libya for the launch of Gilead Sciences' Viread and Truvada. He also served as senior executive of new business development for Cipla Medpro and led commercial due diligence of the sale of Cipla Medpro to Enaleni Pharma. He has a diploma in journalism from Damelin College.

Andrew de Pão
Chief Business Officer
Mr. de Pão served as Head of Marketing for the Prescription Division at Cipla South Africa, as well as the commercial lead for Cipla South Africa Biosimilars Task Team. While there, he spearheaded the development and implementation of peri-, pre-, and post-launch clinical, marketing and communication campaigns across all prescription and OTX disease categories. Prior to joining Cipla South Africa, Mr. de Pão held a Healthcare Communications Consultant and Directors position at Publicis Global Healthcare Communications Group in the United Kingdom, where his team was involved in development of Global Brand Communication Strategies for various multinational pharmaceutical companies and provided corporate brand positioning and development and execution of digital and social media programs. He holds a Bachelor's in Physiology and Biochemistry and a Master's in Physiology from the University of Stellenbosch, South Africa.

Nahum Johnson
Director State and Institutional Business
Mr. Johnson has 20 years of experience in the biopharmaceutical industry. He most recently served as Pharma Unit Manager-State Institutional and Government at Cipla Medpro. Prior to that, he served as Key Account Manager-Public Sector for Adcock Ingram. He has a Bachelor's in Biochemistry from the University of the Western Cape, a postgraduate degree in Management Development Practice from the Department of Management Sciences, Business Graduate School UNISA; and is currently completing a Master's in Information Systems Knowledge Management.

About Serenus Biotherapeutics
Serenus Biotherapeutics is a privately held specialty biopharmaceutical company that specializes in late-stage drug development, in-licensing, registering, and commercializing therapies approved in the United States, Europe, and Japan to address unmet medical needs with high regional prevalence in the Sub-Saharan African market. For more information, please visit www.serenusbio.com

Contact:
Daniel Levine
Levine Media Group
(510) 280-5405
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Ope...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an In...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application wi...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources o...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will nee...
When you set off to build an app that will change the world, designing your system architecture to be reliable and scalable is important but the stark reality is that, for your MVP, you probably had a “need for speed” (of development). You didn’t know what all the axes were to scale your application, where your stress points would be, and what weird and wonderful ways your customers would use it d...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do to...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, ...