Click here to close now.

SYS-CON MEDIA Authors: JP Morgenthal, AppDynamics Blog, John Wetherill, Harry Trott, Roger Strukhoff

News Feed Item

Online Bidding Platform Fliphound Adds Three Marad Digital Billboards in Baton Rouge to its Portfolio of Outdoor Displays

Fliphound, the first online bidding platform for outdoor digital billboards, today announced it will be the first online purveyor of outdoor digital billboards in the state of Louisiana. Fliphound has partnered with Marad Digital to bring its leading brand of dynamic outdoor advertising with a simple online interface to three new displays in Baton Rouge. Advertisers now will be able to leverage Fliphound’s real-time online bidding platform to run flexible ads on digital billboards in the capitol city.

Baton Rouge has a metro area of over 800,000 inhabitants and boasts a designated market area of over 1 million, according to Nielsen. With more than 375 advertisers already using the service across the nation, Fliphound brings Marad and other digital billboard providers the ability to jumpstart their business and immediately tap into online digital buyers.

The three billboards are located in high-traffic areas, including a double-sided display on Airline Highway, adjacent to the bustling “car dealership row,” ensuring visibility and reach. Marad’s digital billboards are placed on architectural landmarks in the form of unique monuments and are 65% less bright than other digital billboards creating fewer distractions for nighttime drivers. Major retailers, including a new Wal-Mart as well as L’Auberge Casino & Hotel, surround the Bluebonnet Boulevard site. These strategic placements in some of the city’s busiest quarters will further expand Fliphound’ and Marad’s reach to potential advertisers.

“Marad Digital is building a broad network of outdoor digital advertising space and Fliphound is proud to be helping them connect with new advertisers. 82% of Fliphound users are new to outdoor advertising and together we can deliver outdoor advertising effectively to local advertisers,” said Douglas M. Robertson, Chief Executive Officer and co-founder of Fliphound. “Baton Rouge is a thriving city in Louisiana, and just the tip of the iceberg. Our goal is to make digital billboards more accessible to local advertisers across the nation, and to remove any hurdles for first time buyers in the outdoor marketing space.”

“Fliphound is helping us connect with advertisers to extend our reach in the Baton Rouge area. With over one million pairs of eyes in the greater metro area, we can help our customers reach their audiences and propel their businesses. As companies devote more and more of their budgets to digital advertising, it’s important to bridge the gap between online presence and outdoor. Fliphound does precisely this, by allowing online digital content to be displayed in the real-world,” said Marius Kalamala, Founder and CEO of Marad Digital.

Fliphound’s easy-to-use, cloud-based platform creates a nexus between the ease and speed of online advertising and the effectiveness of the growing outdoor digital market. As the first real-time online-bidding platform for digital billboards, advertisers have complete control over their campaigns with the Fliphound interface by simply choosing the outdoor billboard locations, setting bid prices, uploading content, and making a payment. Fliphound compiles real-time playlists for digital billboards based on bidders’ input and uploads the ads to premium or affordable digital billboards in real-time. With Fliphound, ads can be live in minutes, and advertisers can start, stop and change campaigns at any time, offering the flexibility to run content for one day, a week, or any term of their choosing.

For more information, visit www.fliphound.com.

About Fliphound (fliphound.com)

Fliphound is a trusted online marketplace for purchasing and selling digital billboard advertising. Fliphound allows marketing and social media professionals to leverage digital outdoor space as part of their online advertising programs. You can open a Fliphound account for free and begin advertising in real-time. Fliphound’s mission is to connect advertisers to digital billboards, at any price point, to make buyers and sellers lives better and simpler. Whether you are an advertiser using Fliphound to purchase advertising or you use the platform to sell your billboards, it is all about changing the way business is done – one flip at a time. Fliphound is a privately held company and is headquartered in Wichita, KS. For more information on how Fliphound works see: http://www.youtube.com/watch?v=iXnB0iVOXOA

About Marad (www.marad-digital.com)

Marad Digital is a premier outdoor media company specializing in custom-made advertisements for LED screens. We deliver “high tech, high impact, high quality” products and solutions as well as full-spectrum site development services. With almost a decade of expertise and a vast inventory throughout the U.S. and Canada, our cutting-edge solutions provide unprecedented flexibility and capabilities to target your audience more effectively in real-time. Businesses large and small praise our custom-tailored content and stunning, advanced graphics. Also, our award-winning customer service is exceptionally personal and responsive, with A-to-Z solutions to handle the entire process! We know that at the end of the day, it’s all about revenue. So Marad Digital is all about delivering quality products, services and solutions at competitive pricing to maximize your revenue generation and ROI.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
Grow your business with enterprise wearable apps using SAP Platforms and Google Glass. SAP and Google just launched the SAP and Google Glass Challenge, an opportunity for you to innovate and develop the best Enterprise Wearable App using SAP Platforms and Google Glass and gain valuable market exposure. In his session at @ThingsExpo, Brian McPhail, Senior Director of Business Development, ISVs & Digital Commerce at SAP, outlined the timeline of the SAP Google Glass Challenge and the opportunity...
As enterprises look to take advantage of the cloud, they need to understand the importance of safeguarding their confidential and sensitive data in cloud environments. Enterprises must protect their data from (i) system administrators who don't need to see the data in the clear and (ii) adversaries who become system administrators from stolen credentials. In short, enterprises must take control of their data: The best way to do this is by using advanced encryption, centralized key management and...
What are the benefits of using an enterprise-grade orchestration platform? In their session at 15th Cloud Expo, Nate Gordon, Director of Technology at Appcore, and Kedar Poduri, Senior Director of Product Management at Citrix Systems, took a closer look at the architectural design factors needed to support diverse workloads and how to run these workloads efficiently as a service provider. They also discussed how to deploy private cloud environments in 15 minutes or less.
In his session at DevOps Summit, Andrei Yurkevich, CTO at Altoros, provided an overview of all the benefits and opportunities, as well as drawbacks of deploying Cloud Foundry PaaS with Juju and compared it to BOSH. Discover the features that overlap, and understand what Juju Charm is, what it is not, where you use one or the other or where you use both BOSH and Juju Charms together. Andrei Yurkevich is Cloud Foundry protagonist and CTO at Altoros. Under his supervision, the Altoros engineering ...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
For better or worse, DevOps has gone mainstream. All doubt was removed when IBM and HP threw up their respective DevOps microsites. Where are we on the hype cycle? It's hard to say for sure but there's a feeling we're heading for the "Peak of Inflated Expectations." What does this mean for the enterprise? Should they avoid DevOps? Definitely not. Should they be cautious though? Absolutely. The truth is that DevOps and the enterprise are at best strange bedfellows. The movement has its roots in t...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
DevOps is the hottest moving target when it comes to software development methodologies. Many people fear that this fast-paced, barrier-breaking movement will leave information security best practices in the dust. Analysts provide recommendations to security professionals using bingo-laden terms like "moving security to the left" or "get a seat at the table." What we need are real-world examples and tactics for security practitioners to be part of DevOps. In his session at DevOps Summit, Andrew...
Containers Expo Blog covers the world of containers, as this lightweight alternative to virtual machines enables developers to work with identical dev environments and stacks. Containers Expo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Bookmark Containers Expo Blog ▸ Here Follow new article posts on Twitter at @ContainersExpo