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SYS-CON MEDIA Authors: Bart Copeland, Andreas Grabner, Liz McMillan, Dana Gardner, Elizabeth White

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Cost Plus World Market Launches '100-Foot Journey' Inspired Promotion Powered by Smartify

PASADENA, CA -- (Marketwired) -- 07/24/14 -- Cost Plus World Market launches a major online promotion powered by Smartify to excite world travelers and global cuisine connoisseurs alike. With World Market's commitment to "bringing the beauty and excitement of global bazaars" to their customers and the refined fusion of French and Indian cuisine showcased in "The Hundred-Foot Journey," the promotion serves up a fitting food and travel-inspired sweepstakes.

Cost Plus World Market celebrates the release of DreamWorks Pictures "The Hundred-Foot Journey," in theaters August 8, with World Market's Gourmet Getaway Sweepstakes. Three lucky winners will receive a $500 gift card to World Market and one grand prize winner will receive a culinary trip to Paris for two and a $1000 World Market gift card.

Cost Plus World Market has partnered with celebrity chefs Ryan Scott and Aarti Sequeira to create delicious recipes inspired by the film. The chefs have created exclusive French and Indian recipes featuring World Market's gourmet offerings at www.worldmarketrecipes.com.

The "click to enter" campaign allows fans to enter daily and share the sweepstakes across social media channels to help drive traffic and build awareness. Smartify's platform enables Cost Plus World Market to connect with their audience across Facebook, Twitter, Instagram, Pinterest, and email on desktop and mobile devices.

"Cost Plus World Market is invested in connecting with our customers in our social media community. To engage and reward our customers, we regularly host promotions using the Smartify platform," says Carla Moreira, Marketing Manager at Cost Plus World Market. "These promotions help us build awareness, grow brand affinity, and acquire new customers to drive the business."

World Market's Gourmet Getaway Sweepstakes runs through Friday, August 15.

ABOUT SMARTIFY

Smartify is a Los Angeles-based technology startup that is revolutionizing marketing by giving marketers and their agencies a complete suite of data-driven digital campaign products for building awareness and loyalty. Marketer-friendly, visualized analytics are delivered in real time via an intuitive client dashboard.

ABOUT COST PLUS WORLD MARKET

Cost Plus World Market (www.worldmarket.com) operates 269 stores in 32 states under the World Market® and Cost Plus World Market® trademarks. The stores feature an ever-changing unique selection of casual home décor and furnishings, housewares, gifts, jewelry, decorative accessories, over 500 international wines, gourmet foods and beverages offered at affordable prices and imported from more than 50 countries.

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