SYS-CON MEDIA Authors: Jnan Dash, Elizabeth White, Yeshim Deniz, Pat Romanski, Nikita Ivanov

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Bitcoin Brands Launches Campaign on SpikeTV Tonight

LOS ANGELES, CA -- (Marketwired) -- 07/25/14 -- Bitcoin Brands Inc. (PINKSHEETS: CEHC) announced the launch of its branding campaign beginning with its sponsorship of Phil "The New York Bad Ass" Baroni tonight on SpikeTV.

Phil will be wearing Bitcoin Brands logos on his fight trunks and will be fighting behind a banner displaying the company logos. He is an MMA legend who is known around the world having competed in the UFC, Pride, and OneFC in his career.

The broadcast of Bellator MMA begins at 9pm Eastern.

Tonight's event is expected to be seen by approximately one million viewers in the United States. Mixed Martial Arts is the fastest growing sport in the world with coverage on all major television networks. This integrated bitcoin MMA sponsorship is the first of its kind.

Bitcoin Brands has two other MMA fighters with nationally televised fights in the next few weeks committed to similar sponsorships.

Other promotional activities are expected to include bitcoin MMA merchandise, fighter meet and greets, online contests, and a fighter performance bonus paid in bitcoin.

The campaign is to support the roll out of Bitcoin Brands ATM machines at strategic locations in North America and to raise awareness of the benefits of bitcoin.

About Bitcoin Brands Inc.

Bitcoin Brands Inc. is committed to building and developing bitcoin business. The company is developing ATMs, medical payment processing, a gift card exchange and a business incubator. More information can be found at www.bitcoinbrandsinc.com.

The statements made in this update are forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. We use words such as "anticipate," "believe," "expect," "future," "intend," "plan," and similar expressions to identify forward-looking statements. These statements including those related to the growth of the industry and the Company's performance, are only predictions and are subject to certain risks, uncertainties and assumptions. The company may encounter unforseen delays in its ATM deployments. Additional risks are identified and described in the Company's public filings with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company does not undertake, and the Company specifically disclaims any obligation to update any forward-looking statements to reflect occurrences, developments, events, or circumstances after the date of such statement.

Bitcoin Brands f/k/a Cephas Holding Corp

844-863-3282

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