SYS-CON MEDIA Authors: Dana Gardner, Elizabeth White, Yeshim Deniz, Peter Silva, Blue Box Blog

Related Topics: Cloud Expo, Java, Linux, Virtualization, Web 2.0, Big Data Journal, @ThingsExpo

Cloud Expo: Article

IBM Exec: "Big Data Is the Phenomenon of Our Time"

Exclusive Interview with Robert Fox About the IBM/Apple Deal

The agreement between IBM and Apple to collaborate on mobility and Big Data will certainly rank as one of the big stories of the year in global enterprise IT. In addition to Apple's devices and IBM's custom apps, an absolute key to this deal will be telecommunications.

As we all know, what we call Information Technology (IT) in the US is generally referred to as Information and Communications Technology (ICT) throughout the world, demonstrating telco's importance to the whole enchilada.

Thus, we were fortunate to speak about the IBM/Apple deal recently with Robert Fox (pictured below), IBM's Global Industry Leader for Telecommunications Media & Entertainment.

Here's what we asked, and what he had to say:

Big Data Journal: Apple CEO Tim Cook mentioned "Big Data Analytics" as a key reason to do business with IBM. From your point of view and IBM's point of view, what strengths to you bring in this area?

Bob Fox: The Apple and IBM partnership is all about combining IBM's Big Data and Analytics capabilities with Apple's legendary consumer experience, hardware and software integration and developer platform.

IBM is the proven leader in Big Data and Analytics with more than 40,000 data and analytics client engagements that spans research and development, solutions, software and hardware. The analytics portfolio is made up of more than 15,000 analytics consultants, 4,000 analytics patents, 6,000 industry solution business partners, and 400 IBM mathematicians who are helping clients use Big Data to transform their business.

Over the last ten years, we have been applying these resources to solve mission critical challenges in sales, marketing, operations, fraud, security, and many other functions across the 17 industries on which we focus.

BDJ: Big Data is, obviously, nothing without strong telco to deliver it throughout enterprises and the world. What is IBM's vision and execution in the telco aspect of the IBM/Apple agreement?

Bob: While communications service providers (CSPs) are rethinking how new networks will be provisioned and managed in order to meet new traffic demands, they are also faced with the need to radically change the way networks are maintained and customers are serviced.

Some 76% of CSP enterprise customers report that they are not satisfied and are demanding faster and more efficient service. In the consumer segment, CSPs rank among the lowest in traditional measures of customer satisfaction, including NPS and advocacy.

BDJ: So how do you improve this?

Bob: Customer satisfaction can be drastically improved in this industry by giving mobile workers in the field access to real-time ticket management, service history or parts inventories in the palm of their hand.

To help restore telco's customer service reputation, IBM and Apple will develop more than 100 enterprise solutions, starting with apps for telecommunications field service personnel. These applications will allow CSPs to deliver the right services the first time, all at lower costs.

BDJ: Do have an estimate/projection on the amounts of Big Data than an individual enterprise may be collecting and analyzing? Do you have a global estimate on the growth of Big Data over the next few years?

Robert: Thanks to a proliferation of devices and the infusion of technology into all things and processes, the world is generating more than 2.5 billion gigabytes of data every day, and 80 percent of it is unstructured-everything from images, video and audio to social media and a blizzard of impulses from embedded sensors and distributed devices.

It is not atypical for a single CSP to collect data on tens of billions of events, yielding a petabyte or more of data to store and analyze--every day!

With the market for Big Data and Analytics estimated to reach $187 billion by 2015, organizations spanning many industries have become increasingly dependent on data-for recording their business transactions, managing their production lines and defining their growth strategies.

The emergence of Big Data is the phenomenon of our time; it is a new natural resource. It is fueled by the proliferation of devices, the rise of social media and the infusion of technology into all things and processes.

Contact Me on Twitter

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of ...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applica...
While Docker continues to be the darling of startups, enterprises and IT innovators around the world, networking continues to be a real mess. Indeed, managing the interaction between Docker containers and networks has always been fraught with complications. Without automation in networking, the vision of running Docker at scale and letting IT run the same apps unchanged on the laptop and in the data center or for any cloud cannot be realized.
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years u...
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, whic...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company...
SYS-CON Events announced today that dcVAST, a leader in IT infrastructure management, support service and cloud service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. dcVAST provides cutting-edge IT services and IT infrastructure management services. dcVAST builds robust systems that are simple, secure and serviceable. dcVAST’s IT infrastructure support and IT services expertise can help companies r...
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
“This win means a great deal to us because it is decided by the readers – the people who understand how use of our technology enables new insights that drive the business,” said Matt Davies, senior director, EMEA marketing, Splunk. “Splunk Enterprise enables organizations to improve service levels, reduce operations costs, mitigate security risks, enhance DevOps collaboration, create new product and service offerings and obtain deeper insight into customer behavior. Being named Best Business App...
In his session at DevOps Summit, Andrei Yurkevich, CTO at Altoros, provided an overview of all the benefits and opportunities, as well as drawbacks of deploying Cloud Foundry PaaS with Juju and compared it to BOSH. Discover the features that overlap, and understand what Juju Charm is, what it is not, where you use one or the other or where you use both BOSH and Juju Charms together. Andrei Yurkevich is Cloud Foundry protagonist and CTO at Altoros. Under his supervision, the Altoros engineering ...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, explored the synergies in these two approaches, with practical tips, techniques, research data, wa...