SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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StreamSend: Drive Sales with Email Marketing Automation

StreamSend, the email marketing service provider, shows agencies and marketers seven ways to use “triggered” email marketing automation for email remarketing that can drive sales.

“Triggered messages average 152% higher click-through rates than ‘business as usual’ marketing messages,” said Dan Forootan, president of StreamSend Email Marketing. “When marketers and agency marketers are re-contacting prospects with an online remarketing campaign, the ability to reach these people with highly valued and timed automated messages can make an enormous difference in conversion rates.”

1. Ask Before Customers Do
Strategy -- Begin by defining your clients’ goals and the types of email remarketing campaign they want to implement. Do they want cart abandonment reminders? Purchase association emails? Benefit-driven landing pages and triggers? Welcome emails introducing products or services? Product trial upgrade emails? Requests for reviews?

2. Squeeze the Trigger
Organization -- Once the clients’ goals are clear, determine the triggers for the emails. You’ll need to capture this information for timely, personal emails later.

3. Relevance Above All
Messaging -- Customize plans for the various segments of your clients’ database: existing customers, existing prospects, past or inactive customers, new leads, people who bought X, people who abandoned a shopping cart, etc. Remember, people will unsubscribe if the message is not timely and relevant.

4. Ask for It -- Now
Call to action -- The email should focus on one main call to action. Not only does this minimize confusion for customers, it makes it easier for you to measure response rates. When appropriate, create a sense of urgency in your clients’ emails. People are more likely to respond when given a deadline.

5. Remember Who’s the Boss
Email frequency -- Allow prospects and customers to choose how often they want to hear from your clients. It’s a courtesy that is appreciated and keeps unsubscribe rates low. If your clients don’t already have a communications preference center, now’s the time to encourage them to establish one.

6. Informed Offers are Smart Offers
Tracking -- In addition to tracking which links customers are clicking on, wherever possible, track what customers and prospects do online. Armed with information on their target market’s browsing or purchasing habits, you can advise your clients on how to make more persuasive offers.

7. Rinse and Repeat
Upkeep -- Revisit your clients’ automated campaigns periodically to keep them fresh and relevant.

Learn more about email marketing automation, remarketing and the other ways agencies can put the power of email marketing to work for their clients -- read StreamSend’s Agency Email Marketing Guide at www.StreamSend.com/AgencyGuide

StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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