SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Esmeralda Swartz, Kevin Jackson, Glenn Rossman

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WGSN Names Kids Clothes Manufacturer, Estella, "Top 10 Kids Wear Design Blogs"

Leading Trend Forecaster, WGSN, Named the Blog for Estella Kids Clothes to Its "Top 10 Kids Wear Design Blogs"; Estella Was the Only Strictly Non-Publisher on the Prestigious List

NEW YORK, NY--(Marketwired - July 28, 2014) - Estella, the leader in kids clothes, proudly announces that it has been named to WGSN's "Top 10 Kids Wear Design Blogs". Estella, a wholesaler and retailer of kids clothing, toys and accessories is the only children's clothes retailer or manufacturer to be named on the prestigious list. The list includes blogs run by leading publishers in the designer children's clothing market like Babiekins Magazine and La Petit Magazine, both of which have online magazines with advertising revenue. Despite its focus on wholesale and retail, the content on Estella's kids fashion blog is unbiased and includes brands that Estella is not associated with. The blog is focused on stylish baby clothes, unique nursery décor, organic baby clothes and kids clothes with personality, not self-promotion.

Stylish Baby Clothes
Estella recognizes that there are brands that it is not affiliated with that design stylish baby clothes. Thus, Estella features these other brands regardless of their brand association or lack thereof to Estella. Estella has featured brands like Stella McCartney Kids, J Crew's Crewcuts, Vilebrequin and Petit Bateau -- brands that it does not sell, but feel have designed kids clothing pieces or collections with character.

Nursery Décor
No matter the subject, Estella's blog's concern is primarily style, function and not self-promotion. Estella's blog features French nursery decor, toy and accessory designer Boramiri, a brand that Estella currently sells, as well as Mini Rodini, a brand that Estella does not currently carry, as well as unknown brands that it finds on other blogs, but that fit into its aesthetic, function well and are bursting with character.

Organic Baby Clothes
Likewise, Estella features organic baby clothes in its collection and lots that are not, but that is unique and has character. In addition to Nature Baby and Goat Milk, which Estella sells or has sold, it has featured Gugguu, a Finish brand made of 100% organic cotton and a brand that Estella has never sold.

Estella's blog strives to build a community that shares its aesthetic. So Estella researches and publishes innovative brands and the best in trendy kids clothes. "We just want to give readers the best in kids wear, regardless of whether we sell it or not," says co-founder Chike Chukwulozie. "The point of a children's clothing blog is to provide readers with cutting edge, interesting designs regardless of its origin. That we sell our own and third party products should not distract us," continued Mr. Chukwulozie.

As a result of this approach, Estella has been a trusted companion to thousands of new families and has established itself as luxury lifestyle brand. "Estella accompanies baby home on her maiden voyage from the hospital and is there for baby's first birthday and many of the milestones thereafter. Estella is woven into memories and handed down from siblings and lucky friends. Estella is an honorary member of burgeoning families. The trust we share with our customers goes far beyond aesthetic,' says Creative Head Jean Polsky. "Our customers know that our experience is invaluable and will help guide them to that sweet spot between beauty, practicality, quality and comfort. A lot of this trust come from our unbiased approach on our blog," added Ms. Polsky.

The blog share's with its readers original content as well as content from similar minded blogs and publications, especially where Estella lacks expertise. Estella has for example news about Pregnancy and Parenting from other publications. This keeps its readers informed about all aspects of their lifestyle while Estella sticks to its core competence, stylish kids wear. "Estella is always looking for suitable content partners, publishers who share the same philosophy and customer base," says Mr. Chukwulozie.

Established in 2002, Estella has built a reputation as the pioneer in kids clothing. The go to source for stylists, celebrities and industry analysts, Estella has appeared in InStyle Magazine, Harper's Bazaare, New York Magazine, Timeout, People, Fox News and much more. Estella manufactures designer baby toys, baby nursery pillows and accessories. Estella also retails online, a unique collection of children's clothing from brands like Aden & Anais, Album di Famiglia, Atsuyo et Akiko, Flink Living, Prefresh, Siaomimi and more.

Image Available: http://www.marketwire.com/library/MwGo/2014/7/21/11G018545/Images/Stylish_Baby_Clothes_by_Estella-639005823707.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/7/21/11G018545/Images/Nursery_decor-209959064509.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/7/21/11G018545/Images/Organic_Baby_Clothes-949287298579.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/7/21/11G018545/Images/Kids_Fashion-129953359678.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/7/21/11G018545/Images/kids_clothes-1193098253850.jpg

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