SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Bright House Networks Selects BlackArrow to Deploy Dynamic Ad Insertion for On-demand Platforms

BlackArrow, a worldwide provider of TV advertising and data solutions, today announced that Bright House Networks, the sixth largest owner and operator of cable systems in the U.S., has selected BlackArrow’s solution to manage the execution of dynamic ad insertion (DAI) in their on-demand and multiscreen TV products.

As television viewing options are expanded with on-demand and multiscreen platforms, TV operators are selecting the advanced advertising systems that will enable advertising to be placed whenever and wherever TV is watched. Affiliate programmers must also be able to insert ads dynamically into VOD content. Bright House Networks can now address these needs by delivering timely and relevant ads across their on-demand platforms using BlackArrow’s centralized, real-time advertising platform.

The BlackArrow Advanced Advertising System enables Bright House Networks to unify campaign management, advertising reports, and advertising execution across all their TV platforms. In addition, Bright House Networks will be able to use BlackArrow solutions to increase the availability of advertising inventory for local and regional markets in the future. By leveraging a relationship and product integration established between BlackArrow and Canoe, Bright House Networks can now give Canoe-enabled programmers access to a larger footprint of DAI-enabled households.

“Bright House Networks is pleased to begin working with BlackArrow’s next generation advertising platform to help manage and simplify our advertising operations,” said Nomi Bergman, President of Bright House Networks. “BlackArrow’s products will also enable us to expand our advanced advertising solutions to multiple screens and distribution platforms.”

“We are excited that Bright House Networks has chosen us to help them launch advanced advertising solutions on their on-demand platforms,” said Nick Troiano, President of BlackArrow. “We look forward to continuing to work with them as they roll our solution out to other platforms.”

About The BlackArrow Advanced Advertising System

The BlackArrow Advanced Advertising System helps service providers manage the technological complexities and business issues associated with advanced advertising across on-demand and linear programming delivered to TV and devices over traditional or IP infrastructures. For TV service providers, BlackArrow Central offers a central, open, standards-based platform for managing placement opportunities, business rules and ad policies, and for controlling real-time ad routing and return path data aggregation. BlackArrow Campaign enables ad sales and marketing organizations to define, manage and monetize multiplatform advertising campaigns. BlackArrow Audience enables TV providers to aggregate disparate sources of customer information into a single view for enabling the delivery of relevant advertising to the appropriate audience. BlackArrow Linear manages the insertion of advertising and alternate content into live/linear video streams. BlackArrow Analytics provides ad sales organizations with verified on-demand ad impressions and reporting against programs, markets/zones, dayparts, and audiences. For content providers, the BlackArrow Affiliate offers advanced tools for managing avails, or placement opportunities, as well as ad policies, ad sales rights, and asset metadata.

About BlackArrow, Inc.

BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. Reaching nearly 32 million homes, BlackArrow’s advanced advertising software platform enables customers to increase revenues by delivering more timely and efficient sales and marketing messages, to extend TV business models and affiliate partnerships to new platforms, and to gain real-time reporting and measurement insights across multiple screens. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Ventures, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Mobility Ventures, Polaris Venture Partners and Bright House Networks. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

About Bright House Networks

Bright House Networks is the sixth largest owner and operator of cable systems in the U.S. and the second largest in Florida, with technologically advanced systems located in five states including Florida, Alabama, Indiana, Michigan and California.

Bright House Networks serves approximately 2.5 million customers who subscribe to one or more of its video, high-speed data, home security and automation and voice services. The company also offers a strong portfolio of customizable, advanced business solutions for video, voice, data, cloud-based and managed services. Bright House Media Strategies, the advertising arm of Bright House Networks, offers businesses advanced targeted advertising solutions. The company is MEF-certified and also recently received the Cisco® Master Service Provider Certification under the Cisco Cloud and Managed Service Program, the first cable operator in the United States to achieve this designation. Bright House Networks also owns and operates exclusive, award-winning, local news and sports channels in its Florida markets. For more information about Bright House Networks, visit (www.brighthouse.com).

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