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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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Jinni Extends Its Footprint With US Office

Jinni, the world’s leading semantic discovery solution provider for linear TV and on demand, announced that it has increased its business presence in the US by opening an office in New York. The office will be headed by Uri Neeman, VP Global Sales & Business Development, and employ a team of support engineers, account managers and a sales team dedicated to activities in the strategic US market.

Jinni’s personalized content discovery service is already serving over 50 million subscribers in four continents and adopted by leading tier 1 Pay TV and OTT providers in North America including AT&T U-verse®, Xfinity, Xbox, VUDU and Telus.

Yosi Glick, Jinni Co-founder & CEO, said, “With Jinni’s proven success in serving the US market, it is now the time to seize the imminent opportunity for continued growth and to commit the necessary resources to expand our presence in the region.” The new office will be used to support the company’s growing number of customers and partners in North America and also to expand its sales force on the ground.

About Jinni

Jinni is the world’s leading smart video guide platform powering a next-gen video experience. Using content genetics and nuanced understanding of user tastes complemented by collaborative filtering techniques, the Jinni engine powers a uniquely intuitive and personalized experience that increases content consumption and consumer satisfaction.

The Jinni service is powered by the Entertainment Genome™, containing thousands of genes that are assigned to each title to describe mood, style, plot, setting and more; this is a rich alternative to the usual genre language, which benefits both the quality of the content delivered as well as the intuitive semantic-based user experience. New titles are automatically indexed via analysis of user reviews and synopses, using a proprietary Natural Language Processing solution.

Jinni is the leading content discovery and personalized recommendations provider for linear TV and VOD serving global tier-1 Pay TV and OTT content providers. Its customers include: AT&T U-verse®, Xfinity, Xbox, VUDU, Telus, Belgacom, Prisa, SingTel, TV4 and DSTv.

See Jinni's award winning semantic engine at work: www.jinni.com iPad http://bit.ly/1iKGDl8

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