SYS-CON MEDIA Authors: Kevin Benedict, Adrian Bridgwater, Carmen Gonzalez, Dana Gardner, Elizabeth White

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New Wild Berry Medley Hits Cinnabon Bakeries

Maker of World Famous Cinnamon Rolls(R) Adds Seasonal Berries to Summer Lineup

ATLANTA, GA -- (Marketwired) -- 07/30/14 -- Cinnabon has continued to thrive by understanding that consumers will always want to treat themselves. Each season, fresh, new flavors are added to the menu, providing a variety of options and a choice in indulgence. This season, Cinnabon® bakeries bring the ripe, sweet flavors of raspberries, strawberries, blackberries and blueberries to build upon an already irresistible snack. Guests who love the traditional Cinnabon Classic Roll, fun-sized MiniBon® Roll or Center of the Roll™ can customize their favorites by adding a delicious Wild Berry topping. Beginning late July, guests can savor a "berry" special moment with a warm summer treat from Cinnabon.

"This summer, the Wild Berry product line will offer Cinnabon fans everywhere the chance to enjoy the delicious goodness of their favorite treats with the added taste of summer's delicious fruit for some irresistible combinations," said Kristen Hartman, Vice President of Marketing for Cinnabon. "But we didn't stop there. Our extended line of signature blended and iced beverages are an important part of our menu and sales growth," she adds. "For our guests who crave a refreshing beverage, nothing beats our newest Wild Berry Frozen Lemonade."

At Cinnabon, guests can enjoy a variety of treats, all baked oven fresh with Makara® cinnamon and brown sugar and served with signature cream cheese frosting. Popular permanent menu items are the Classic Roll, the MiniBon, a smaller version of the Classic Roll, Center of the Roll, and the most recent grab & go addition, CinnaSweeties™, bite-sized doughnut treats that can be dipped in a variety of flavored frostings. Cinnabon also offers a full line of made-to-order blended beverages, including the MochaLatta Chill® and a mouthwatering line-up of flavored Chillattas®.

For more information about Cinnabon, visit www.cinnabon.com.

About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates 1,100 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

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