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SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White

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Toronto Digital Marketing Agency Boosts Resume Submissions by 220% With Cheeky Experiential Recruiting & Social Media Campaign

Klick Health today demonstrated the power of experiential recruiting, announcing that its “Get a Taste of Life at Klick” campaign has sparked 220% growth in resume submissions, 500% more website traffic, and three times its average LinkedIn page views.

Klick Health President Lori Grant and CEO Leerom Segal (l-r) demonstrate the power of experiential r ...

Klick Health President Lori Grant and CEO Leerom Segal (l-r) demonstrate the power of experiential recruiting in Toronto in late-July 2014, leading to 220% in resume submissions.

“We’ve been blown away by the response we received from Toronto’s agency and developer communities,” said Klick Health CEO Leerom Segal. “It demonstrates that recruiting can be as dynamic and exciting as launching a consumer product, and that employees want to work at companies that go above and beyond to take care of their people.”

Free Starbucks coffee and ice cream?
Taking a cue from proven consumer product marketing tactics, Klick’s integrated experiential recruiting campaign launched last week with concierge-themed street teams that promoted the company’s concierge service and gave away over 1,000 cups of Starbucks coffee, 675 Freshii salads and wraps, and about 3,000 ice cream novelties.

Delivering wedding socks & kitty litter
The campaign also created substantial social media buzz on Twitter. Competing agencies’ and developer shops’ employees quickly took to the social sphere to try out @KlickConcierge, Klick’s corporate concierge service. Over the last week, the service helped make industry employees’ lives easier in a number of ways, including:

  • Delivering free work-late dinners to prospects at their offices;
  • Picking up and delivering kitty litter;
  • Holding an impromptu birthday party;
  • Picking up and delivering cold/flu medicine and tissues; and
  • Sourcing and delivering crazy socks to a groom about to get married.

The campaign’s goal is to give people a taste of some of the perks that Klick’s 400+ employees enjoy at the office and drive its recruiting efforts as it grows by 50% in 2014. It is part of Klick's 'relentless pursuit of awesome' and its ongoing quest to be a centre of gravity for brilliant talent looking to realize their full potential on a winning team.

Toronto-based web/app developers and agency types can continue to use the Klick Concierge this summer by tweeting @KlickConcierge.

About Klick Health
Klick Health is the world’s largest independent digital health agency, laser-focused on creating solutions that engage and educate about life-saving treatments. Klick helps inform and empower patients to manage their health and play a central role in their own care. Every solution hinges on Klick’s in-house expertise across the digital universe – strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile.

Klick was recently ranked one of the Best Workplaces in Canada for the third year running, moving up to #9 this year in its category. In 2013, Klick won 85 awards for its client work, corporate management and culture, including being named one of Canada’s 10 Most Admired Corporate Cultures, 50 Best Managed Companies, and 50 Best Employers.

Established in 1997, Klick has teams in Chicago, New Jersey, New York, Philadelphia, San Francisco and at its Toronto headquarters. For more information on the campaign, go to http://careers.klick.com/taste or tweet/follow @KlickConcierge.

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