|By Business Wire||
|July 30, 2014 12:01 PM EDT||
Klick Health today demonstrated the power of experiential recruiting, announcing that its “Get a Taste of Life at Klick” campaign has sparked 220% growth in resume submissions, 500% more website traffic, and three times its average LinkedIn page views.
Klick Health President Lori Grant and CEO Leerom Segal (l-r) demonstrate the power of experiential recruiting in Toronto in late-July 2014, leading to 220% in resume submissions.
“We’ve been blown away by the response we received from Toronto’s agency and developer communities,” said Klick Health CEO Leerom Segal. “It demonstrates that recruiting can be as dynamic and exciting as launching a consumer product, and that employees want to work at companies that go above and beyond to take care of their people.”
Free Starbucks coffee and ice cream?
Taking a cue from proven consumer product marketing tactics, Klick’s integrated experiential recruiting campaign launched last week with concierge-themed street teams that promoted the company’s concierge service and gave away over 1,000 cups of Starbucks coffee, 675 Freshii salads and wraps, and about 3,000 ice cream novelties.
Delivering wedding socks & kitty litter
The campaign also created substantial social media buzz on Twitter. Competing agencies’ and developer shops’ employees quickly took to the social sphere to try out @KlickConcierge, Klick’s corporate concierge service. Over the last week, the service helped make industry employees’ lives easier in a number of ways, including:
- Delivering free work-late dinners to prospects at their offices;
- Picking up and delivering kitty litter;
- Holding an impromptu birthday party;
- Picking up and delivering cold/flu medicine and tissues; and
- Sourcing and delivering crazy socks to a groom about to get married.
The campaign’s goal is to give people a taste of some of the perks that Klick’s 400+ employees enjoy at the office and drive its recruiting efforts as it grows by 50% in 2014. It is part of Klick's 'relentless pursuit of awesome' and its ongoing quest to be a centre of gravity for brilliant talent looking to realize their full potential on a winning team.
Toronto-based web/app developers and agency types can continue to use the Klick Concierge this summer by tweeting @KlickConcierge.
About Klick Health
Klick Health is the world’s largest independent digital health agency, laser-focused on creating solutions that engage and educate about life-saving treatments. Klick helps inform and empower patients to manage their health and play a central role in their own care. Every solution hinges on Klick’s in-house expertise across the digital universe – strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile.
Klick was recently ranked one of the Best Workplaces in Canada for the third year running, moving up to #9 this year in its category. In 2013, Klick won 85 awards for its client work, corporate management and culture, including being named one of Canada’s 10 Most Admired Corporate Cultures, 50 Best Managed Companies, and 50 Best Employers.
Established in 1997, Klick has teams in Chicago, New Jersey, New York, Philadelphia, San Francisco and at its Toronto headquarters. For more information on the campaign, go to http://careers.klick.com/taste or tweet/follow @KlickConcierge.
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
May. 29, 2015 01:00 PM EDT Reads: 1,456
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
May. 29, 2015 01:00 PM EDT Reads: 4,252
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
May. 29, 2015 01:00 PM EDT Reads: 6,919
Thanks to widespread Internet adoption and more than 10 billion connected devices around the world, companies became more excited than ever about the Internet of Things in 2014. Add in the hype around Google Glass and the Nest Thermostat, and nearly every business, including those from traditionally low-tech industries, wanted in. But despite the buzz, some very real business questions emerged – mainly, not if a device can be connected, or even when, but why? Why does connecting to the cloud cre...
May. 29, 2015 12:42 PM EDT Reads: 132
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption...
May. 29, 2015 12:30 PM EDT Reads: 739
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
May. 29, 2015 12:15 PM EDT Reads: 905
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @Thi...
May. 29, 2015 12:13 PM EDT Reads: 234
Amazon, Google and Facebook are household names in part because of their mastery of Big Data. But what about organizations without billions of dollars to spend on Big Data tools - how can they extract value from their data? In his session at 6th Big Data Expo®, Ali Ghodsi, Co-Founder and Head of Engineering at Databricks, discussed how the zero management cost and scalability of the cloud is addressing the challenges and pain points that data engineers face when working with Big Data. He also s...
May. 29, 2015 12:00 PM EDT Reads: 4,302
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
May. 29, 2015 12:00 PM EDT Reads: 1,753
Software development, like manufacturing, is a craft that requires the application of creative approaches to solve problems given a wide range of constraints. However, while engineering design may be craftwork, the production of most designed objects relies on a standardized and automated manufacturing process. By contrast, much of moving an application from prototype to production and, indeed, maintaining the application through its lifecycle has often remained craftwork. In his session at Dev...
May. 29, 2015 12:00 PM EDT Reads: 1,489
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
May. 29, 2015 11:00 AM EDT Reads: 4,021
SYS-CON Events announced today that EnterpriseDB (EDB), the leading worldwide provider of enterprise-class Postgres products and database compatibility solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. EDB is the largest provider of Postgres software and services that provides enterprise-class performance and scalability and the open source freedom to divert budget from more costly traditiona...
May. 29, 2015 11:00 AM EDT Reads: 1,589
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
May. 29, 2015 11:00 AM EDT Reads: 5,701
The multi-trillion economic opportunity around the "Internet of Things" (IoT) is emerging as the hottest topic for investors in 2015. As we connect the physical world with information technology, data from actions, processes and the environment can increase sales, improve efficiencies, automate daily activities and minimize risk. In his session at @ThingsExpo, Ed Maguire, Senior Analyst at CLSA Americas, will describe what is new and different about IoT, explore financial, technological and re...
May. 29, 2015 10:50 AM EDT Reads: 335
Andi Mann has been serving as Conference Chair of the DevOps Summit since its inception. He is one of the world's recognized leaders in DevOps, and continues to be one of its most articulate advocates. Here are some recent thoughts of his in an interview we conducted in the run-up to the DevOps Summit to be held June 9-11 at the Javits Center in New York City. When did you first start thinking about DevOps and its potential impact on enterprise IT? Andi: I first started thinking about DevOps b...
May. 29, 2015 10:33 AM EDT Reads: 387