PLEASANTON, California, December 12 /PRNewswire/ --

- Omniture's Customers Can Take Advantage of YourAmigo's Scalable SEO Technology Service, Spider Linker(TM), to Fully Optimise Every Page on Large Dynamic Websites, While Measuring Site Effectiveness With Omniture Web Analytics

YourAmigo today announced it has met the requirements to achieve Omniture Accredited Application Partner status. As a result, its Next Generation Spider Linker SEO service is immediately available via Omniture Genesis. Companies can now use the Network to access the YourAmigo services identified in Omniture SiteCatalyst(R).

Traditional SEO uses manual methods to modify software code in web pages to improve rankings in the organic listings of internet search engines. These manual processes are time intensive, resulting in few pages being optimised and an inability to keep up-to-date with changes to the website content and changing search engine ranking algorithms. SEO specialists can use Omniture's SiteCatalyst to quantitatively measure Web site conversion success in real-time, then using YourAmigo's Spider Linker, they can fully optimise large Web sites on an ongoing basis.

About Omniture Genesis

The era of Web 2.0 has changed the rules of marketing; new ways of engaging customers and enriching their experience are now critical for business success. As a result, companies are realising they must integrate their marketing environments much more quickly and easily in order to optimise ROI. Omniture Genesis will help marketers by automating the integration process.

Omniture Genesis enables "Plug-and-Play" online marketing-an essential capability for powering the new world of Marketing 2.0. A catalogue of pre-built integrations are visually mapped by the marketer to create an integrated marketing ecosystem. Omniture Genesis includes a showcase of accredited marketing application providers which include leading companies in the following application categories:

- Ad Serving - E-mail marketing - Rich media - Affiliate Marketing - Information access - Search Engine Marketing - Customer Experience - Mobility - Site Search and Internal Search - Customer Relationship - Offer Testing - Search Engine Management (CRM) & Optimisation Optimisation

"Many of YourAmigo's clients already use Omniture with great success," said Rahmon Coupe, CEO of YourAmigo. "For Omniture's clients, YourAmigo's accreditation with Omniture is a validation of YourAmigo's SEO technology and ability to enhance their performance in the search engines. YourAmigo has changed the SEO world by using it's intelligent technology and pay for performance business model where we share the risk and reward with our clients."

"Omniture helps companies not only drive traffic to their Web sites, but also create persuasive experiences," said John Mellor, SVP Business Development at Omniture. "With Omniture's SiteCatalyst and YourAmigo SEO, marketers can assure their Web sites are optimised in real time, ultimately leading to increased levels of conversion."

About Omniture

Omniture, Inc., is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University(TM). Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com

About YourAmigo

YourAmigo is the world's leading search engine solutions company with office in the USA, Europe and Asia Pacific. YourAmigo's clients, Reebok, HSN Catalog Services, PartStore, Boston Scientific, Internet Retailer, Pricerunner and Sony.

YourAmigo Contact Information: Gary Smith, +1-650-796-5464, gary.smith@youramigo.com