SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

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House Party Mobile App Drives 280% More UGC

New App Results in Significant Social Sharing and Content Creation for Partner Brands

IRVINGTON, NY -- (Marketwired) -- 07/30/14 -- Leading social marketing company House Party, Inc. has announced early results from its new mobile app, which has driven significant increases in engagement for clients across a variety of verticals.

Launched this spring and available on both iOS and Android devices, the new mobile app more effectively connects House Party's robust digital platform to the physical product experience, driving content and social sharing that's timely, relevant and authentic. For brands, it has amplified the already unparalleled user-generated content and social sharing by allowing House Party's more than one million community members to connect with their favorite brands in more ways and more places than ever before.

Proving that the app effectively drives the actions and generates the authentic content most important to brands, advocates who engaged with the app have:

  • Shared to social channels up to 35% more often
  • Posted up to 50% more discussions
  • Uploaded up to 280% more photos

"After collecting and analyzing several months of data, we are thrilled to see that our new mobile app is performing even better than expected," said House Party Chief Technology Officer Mike Hermus. "A better user experience with reduced friction at key interaction points is driving higher levels of engagement with our brand advocates, along with a significant increase in high-quality earned content. In turn, that ultimately translates into better results for our brand partners: bigger lifts in branding and sales."

Find more information and download the app here.

About House Party
House Party is an experience-driven social marketing platform that drives consumer recommendations, at scale, to build brands and increase sales. Our platform enables brands to easily identify influential advocates, engage them with in-person brand experiences, and amplify their advocacy through social media, generating unmatched results. House Party offers brands two advocacy marketing solutions -- House Party campaigns (for a shared group experience) and Chatterbox campaigns (for an individual brand experience).

House Party works with many of the world's best-known brands, including Kraft, Kimberly Clark, MillerCoors and Hasbro. Follow us at @HousePartyInc.

Media Contact:
Kerry Lyons
SVP/Sales & Marketing
Email Contact
917 373 3037 - c
914 250 2930 - o

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