|By PR Newswire||
|July 30, 2014 03:00 PM EDT||
NEW YORK, July 30, 2014 /PRNewswire/ -- Branded Cities Network ("BCN") designed and built Times Square's largest multi-day event in the history of the Square. The 9-day event, spanning over the course of three weeks, promotes awareness for Stand Up 2 Cancer ("SU2C") alongside their partners at MasterCard. The event gives guests a one-of-a-kind dining experience in the heart of Times Square perched 20 feet above the action of Times Square and utilizing BCN spectacular signage as a unique backdrop to the event at The Durst Organization's 4 Times Square. MasterCard has also partnered with OpenTable, allowing guests to make their dining reservations for this unique experience: a five course meal prepared by famed chef Marcus Samuelsson.
MasterCard and their agency, Posterscope, teamed up with BCN because the vision of the iconic multi-day event required a team with the specialized talents of displaying great media coupled with an ability to lead and execute their vision of the event seamlessly.
"Branded Cities' staff has worked in the complicated, fast-paced world of Times Square for several decades and knows the event and signage permitting hurdles well," said Steve Ellman, Chairman of BCN. "The tragedies of cancer affect everyone, and we are delighted to put our Times Square signage and event knowledge to use for such a great cause."
The Durst Organization joined the Times Square landscape nearly 50 years ago. "BCN promoted our building as the perfect combination of location and proximity to signage for the SU2C event and the response has been overwhelmingly positive," said David Neil, Chief Administrative Officer of the Leasing and Marketing Division of The Durst Organization.
About Branded Cities Network
Branded Cities Network, a subsidiary of EL Media, is a fully integrated, digital, spectacular signage media company. BCN's current U.S. platform includes Los Angeles, Las Vegas, Phoenix, Denver, Minneapolis and New York. EL Media's current platform, through its Canadian joint venture with Clear Channel Outdoor, includes Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg. BCN is owned by The Ellman Companies and Cantor Fitzgerald. Ellman is a privately-owned media, real estate and investments company founded in 1972 with diverse ownership interests throughout the U.S., Canada and the Caribbean. For more information visit: www.brandedcities.com or www.ellmanco.com. Cantor Fitzgerald is a preeminent capital markets investment bank serving more than 5,000 institutional clients around the world, recognized for its strengths in fixed income and equity capital markets, investment banking services, prime brokerage and commercial real estate financing. For more information please visit: www.cantor.com.
The Durst Organization, founded in 1915 by Joseph Durst, is the owner, manager and builder of 13 million square feet of premiere Manhattan office towers. The Durst Organization is recognized as a world leader in the development of high-performance and environmentally advanced commercial and residential property.
For additional information, please contact:
Anthony Sinodinos, Senior Vice President of Development
Branded Cities Network
For any sales inquiries, please contact:
Tim Kennedy, President Eastern Region
Branded Cities Network
SOURCE Branded Cities Network
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