SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Flipora: The Future of Content Discovery on the Web

SUNNYVALE, CA -- (Marketwired) -- 07/31/14 -- Wouldn't it be nice to have a guide as you tour the vast stretches of content available on the Web? What if there was a way to personalize the way you experience the Web? Flipora offers a free service to do just that, which can easily be added on to your browser via a browser extension. It is a Pandora for websites. Using sophisticated machine learning algorithms that rely on analyzing web browsing data, Flipora automatically builds an interest profile for a user and makes great content recommendations based on that.

Flipora 2.0, launched only a month ago, provides a personalized experience that goes even further than its predecessor. There is a vast selection of interests to follow on Flipora and in the new version users are automatically made to follow interests based on their web browsing history. This is in contrast with most alternative services that require a lot of manual effort by the user to "train" the algorithm so it works well and shows relevant results. Relying on web browsing data also ensures the service is able to keep up with a user's evolving interests. Flipora can infer that out of hundreds of interests that a user might have, in the last week she is most interested in say 5 topics. The user interface is clean, clutter free and shows only what is necessary. Unlike Facebook and other social media platforms, Flipora does not clutter your screen with what your friends are doing and what they might be interested in. Flipora is about you. You can imagine yourself building a relationship with a machine. As the relationship continues, both machine and user learn more about each other, allowing even further synchronization of interests and recommendations.

Currently, Flipora's recommendation engine supports around 3000 interests for people to follow. But in the near future, the company has hinted at further expanding this pool of interests and also supporting custom, user created interests. A mobile app for iOS is also slated for release later this year.

Another unique aspect of Flipora is that it is mood-aware. This means that it can immediately adjust to your current state of mind. No one wants to see recommendations based on what was interesting to them a week ago, but often times social media still clutters feeds with what was liked or shared years ago. Using data from web browsing history, Flipora automatically filters out old interests and keeps the emphasis on what's current and top of mind for a user. The "slider", which is a cool feature of the browser extension, shows you a great website recommendation related to the page you are on currently.

With 30 million users and growing fast, Flipora is set to revolutionize the way we discover the Web. Let the next era of intelligent personalization on the Web begin!

About Flipora:
Flipora is an A.I. based content discovery service that automatically learns your interests and then recommends content to you based on what you are currently in the mood for. Today, content discovery is broken and left to chance on Facebook and Twitter. Facebook and Twitter don't know what you are currently in the mood for, and so you largely see boring and generic content, driven by what your friends want to share and not what you want to see. Flipora puts the emphasis on you and what you are in the mood for right now and recommends content based on your current interests. Flipora is the world's first mood-aware content discovery service.

Starting out of Stanford University, Flipora.com now has nearly 30 million users and has raised Venture Capital from some of the best investors in Silicon Valley, with prior successes such as PayPal, Twitter, Skype, Tesla, Baidu, and Hotmail.

For more information about Flipora, visit: http://www.fliporareviews.com/

Facebook: http://www.facebook.com/flipora

Twitter: http://twitter.com/flipora

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Flipora Contact Information:
Phone: 650 704 2449
Email: Email Contact
www.Flipora.com

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