SYS-CON MEDIA Authors: Vormetric Blog, Jason Bloomberg, Liz McMillan, Pat Romanski, Elizabeth White

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New Hand Scanner Helps Consumers Pick Fruit And Determine Calories In Food

The Lempert Report Innovation Series Highlights a New Molecular Sensor that Provides the Chemical Make-up of Nearly Everything Around Us.

SANTA MONICA, Calif., July 31, 2014 /PRNewswire/ -- A new hand held molecular scanner that helps consumers better understand the physical make-up of their food is featured in this week's segment of The Lempert Report Innovation Series, a weekly video series featuring innovation in the food world. 

Sponsored by Tetra Pak, the videos are found online at The Lempert Report's YouTube Channel and on Tetra Pak's consumer Web site BeCartonSmart.com.

Called SCiO, the tiny spectrometer allows people to get instant information about the chemical make-up of nearly anything.

For example, SCiO can get nutritional facts about different kinds of foods, see how ripe fruit is through a peel, and even authenticate medications or supplements.

"The applications are limitless and while consumers will enjoy it, the device also will help farmers figure out the ideal time for harvesting crops by assessing a fruit or vegetable's firmness, acid composition and level of sweetness, says Phil Lempert, CEO and editor of The Lempert Report

When performing a scan, SCiO's optical sensor captures the item's molecular footprint, measures how those molecules interact with light, and then converts into the data it sends to your phone.

The Lempert Report Innovation Series is available online for consumers, food industry insiders and also as a ready-to-air segment for newsrooms. Throughout the video, "Tetra Pak Tips" provide behind-the-scenes insight about the products, packaging and trends.

About The Lempert Report
The Lempert Report is an up-to-the minute empowering video trend report uploaded every Monday, Tuesday, Thursday and Friday. TLR is the leading resource for supermarket trends and where they intersect with the consumer; offering both the retail and CPG communities' unique insights to capitalize on those opportunities. www.TheLempertReport.com

About Tetra Pak
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that meet the needs of hundreds of millions of people in more than 170 countries around the world. Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available everywhere. www.tetrapakusa.com.

SOURCE The Lempert Report

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