|By PR Newswire||
|July 31, 2014 10:00 AM EDT||
NEW YORK, July 31, 2014 /PRNewswire/ -- MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announces the appointment of Ross McNab as Managing Director, North America, and Jake Engwerda as Vice President Sales, North America, to lead its growing sales organization.
The pair, which joins the respected senior management team of industry veterans and innovators, will work closely with the Marketing, Product, and Operations teams to further grow MediaMath's market share. McNab will report directly into Erich Wasserman, MediaMath's Global CRO and Engwerda will report directly into McNab.
"At such a pivotal time in MediaMath's global expansion and strategic development, we are thrilled to welcome Jake and Ross to the team," said Wasserman. "Their wealth of knowledge and deep industry experience will be invaluable for our current and future clients in North America."
An entrepreneurial digital media professional with more than ten years of global experience from roles in Sydney, Hong Kong, and New York, McNab was most recently the Co-Founder and Chief Revenue Officer of Kinected, MediaMath's local Australian partner. There, he oversaw commercial operations, growing Kinected into the market leader in Australian ad tech solutions. Adept with agency customers and direct marketers alike, McNab has led MediaMath to gain a leadership position in the local market. Before launching Kinected, he oversaw global agency group relationships for MediaMind (Sizmek) out of New York and incubated their programmatic trading business.
"The opportunity to return to New York to be a part of MediaMath's next phase of growth is one that I couldn't pass up," said McNab. "The company's deep bench of talent has established MediaMath as a leader in the rapidly evolving world of digital marketing and I look forward to accelerating our growth in North America."
Engwerda, a proven digital professional with over a decade of enterprise sales and leadership experience, comes to MediaMath with a career of outstanding sales achievement and sales-team building within leading media sales organizations and advertising technology platforms. He was most recently head of North American, APAC, and Global Accounts sales for myThings, where he established the company's New York City office and created and implemented the company's 2014 global sales strategy, defined new market positioning, and oversaw the restructuring of the sales and operations teams. Prior to that, Engwerda led sales at MediaMind, where he was instrumental in recasting MediaMind's sales proposition from a provider of rich media to a holistic platform solution.
"It's an exciting time to be joining the leading agent for change in digital marketing," said Engwerda. "Not only has MediaMath revolutionized the industry and defined the Marketing OS category, but has emerged as the partner of choice for agencies and advertisers seeking powerful marketing results and greater business ROI."
MediaMath (mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath has delivered triple-digit year-over-year growth since inception. It has a seasoned management team leading 13 global locations across five continents. Key clients include every major agency holding company, operating agency, and top brands across verticals.
Blast PR for MediaMath
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
May. 27, 2015 02:00 PM EDT Reads: 1,237
How does one bridge the gap between traditional enterprise storage infrastructures and the private, hybrid, and public cloud? In his session at 15th Cloud Expo, Dan Pollack, Chief Architect of Storage Operations at AOL Inc., examed the workload differences and required changes to reuse existing knowledge and components when building and using a cloud infrastructure. He also looked into the operational considerations, tool requirements, and behavioral changes required for private cloud storage s...
May. 27, 2015 02:00 PM EDT Reads: 2,635
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her Day 2 Keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, discussed...
May. 27, 2015 02:00 PM EDT Reads: 5,493
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
May. 27, 2015 02:00 PM EDT Reads: 4,854
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
May. 27, 2015 02:00 PM EDT Reads: 4,014
Cloud Expo, Inc. has announced today that Andi Mann returns to DevOps Summit 2015 as Conference Chair. The 4th International DevOps Summit will take place on June 9-11, 2015, at the Javits Center in New York City. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at ...
May. 27, 2015 02:00 PM EDT Reads: 1,595
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
May. 27, 2015 01:30 PM EDT Reads: 522
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will address the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affec...
May. 27, 2015 01:30 PM EDT Reads: 1,389
Move from reactive to proactive cloud management in a heterogeneous cloud infrastructure. In his session at 16th Cloud Expo, Manoj Khabe, Innovative Solution-Focused Transformation Leader at Vicom Computer Services, Inc., will show how to replace a help desk-centric approach with an ITIL-based service model and service-centric CMDB that’s tightly integrated with an event and incident management platform. Learn how to expand the scope of operations management to service management. He will al...
May. 27, 2015 01:00 PM EDT Reads: 1,375
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
May. 27, 2015 01:00 PM EDT Reads: 5,327
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, con...
May. 27, 2015 12:49 PM EDT Reads: 370
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore's Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at Big Data Expo, Mason Katz, CTO and co-founder of StackIQ, disc...
May. 27, 2015 12:30 PM EDT Reads: 5,171
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
May. 27, 2015 12:00 PM EDT Reads: 1,423
Software Development Solution category in The 2015 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. "We are honored to be recognized as a leader in the software development industry by the Stevie Awards judges," said Steve Brodie, CEO of Electric Cloud. "We introduced ElectricFlow and our Deploy app...
May. 27, 2015 12:00 PM EDT Reads: 1,691
Containers Expo Blog covers the world of containers, as this lightweight alternative to virtual machines enables developers to work with identical dev environments and stacks. Containers Expo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Bookmark Containers Expo Blog ▸ Here Follow new article posts on Twitter at @ContainersExpo
May. 27, 2015 12:00 PM EDT Reads: 963