SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

News Feed Item

WatchGuard Technologies New Partner Program Sets Industry High Water Mark for Profitability

New WatchGuardONE program ties higher margins to higher customer service levels and allows resellers to get unprecedented combined discounts of more than 70 percent

SEATTLE, July 31, 2014 /PRNewswire/ -- WatchGuard® Technologies, a leader in multi-function firewalls, today announced its newly enhanced partner program, WatchGuardONE™. The new program leverages a value-based model that places additional focus on reseller certification and training in addition to simply volume sales. With WatchGuard's award-winning visibility solution WatchGuard DimensionTM(i), and additional profit sharing partner programs, such as Deal Registration and Security Pays, with which resellers can achieve combined discounts of more than 70 percent, WatchGuardONE brings game-changing value to the market for partners. WatchGuard has been positioned as a leader in Gartner's Unified Threat Management Magic Quadrant(ii) for four consecutive years.

WatchGuard Technologies, Inc. Logo.

"Well-trained and well-educated resellers have happier customers and end-users, with safer networks. It's that simple," said WatchGuard Technologies Vice President of Sales, Alex Thurber. "Our new partner program gives the power to the reseller, allowing them to determine their level of commitment and role in WatchGuardONE. By focusing on value rather than volume, our partners can concentrate on quality and competency of solutions and deployment, rather than their margin."

WatchGuardONE delivers a variety of membership levels including Silver, Gold and Platinum. Discounts and rebates vary depending on the partner's level of commitment and range from 30 to 46 percent. Key reseller benefits include:

  • Emphasis on Training and CertificationThe WatchGuardONE training and certification program makes it easy for partners to expand their knowledge with a virtual instructor-led technical training program with multiple classes, topics and time zones. The more partners invest in training the more WatchGuard invests in the partner's profitability.
  • Up-front Discounts and Back-end Rebates – This allows all partners, regardless of size, to choose the level of program involvement. Discounts will be based on the number of people each reseller trains, with back-end rebates that are a percentage of total purchase revenue. This means less price pressure at the outset and greater opportunity overall.
  • Multi-channel Selling – Partners will have the flexibility to sell online, in-store or in-person, whatever works best for their customer-base.

Current WatchGuard partners welcome the new program. "As a partner for more than 10 years, we know WatchGuard's partners are some of the most knowledgeable in the industry and the company's commitment to training and certification is already significant," said Rory Sanchez, CEO and President, SLPowers. "All resellers strive to have technology experts, but often times with the competition from vendors, it's difficult to justify the level of investment needed to deliver those experts. This new program is a win for WatchGuard, the reseller and the customer."

WatchGuard's 2014 U.S. Partner of the Year, Blackpoint IT Services agrees. "Our customers don't just want a partner that has sales-sheet knowledge. They want an expert that truly understands the challenges and threats facing their business," said Lesleigh Watson, COO, Blackpoint IT Services. "It's always a challenge when working within a vendor's channel program, trying to balance sales versus training. At the end of the day, these programs are designed around volume, but now, with WatchGuardONE, a new bar is being set that will allow us to lead with expertise and be the go-to resource for our customers. And the best part, the more training we complete, the more WatchGuard rewards our effort."

WatchGuardONE officially launches in January 2015. It will not be available at this time in Asia Pacific. Existing or prospective partners can learn more and register now to begin the training in preparation for launch by visiting: http://watchguard.com/wgrd-partners.

About WatchGuard Technologies, Inc.

WatchGuard® Technologies, Inc. is an award-winning, Frost and Sullivan recognized, global leader of integrated, multi-function security solutions that intelligently combine industry standard hardware, Best-of-Breed security features, and policy-based management tools. WatchGuard provides easy-to-use, but enterprise-powerful protection to hundreds of thousands of businesses worldwide. WatchGuard products are backed by WatchGuard LiveSecurity® Service, an innovative support program. WatchGuard is headquartered in Seattle, Wash. with offices throughout North America, Europe, Asia Pacific, and Latin America. To learn more, visit WatchGuard.com.

For additional information, promotions and updates, follow WatchGuard on Twitter @WatchGuardTech on Facebook, or on the LinkedIn Company page.

WatchGuard is a registered trademark of WatchGuard Technologies, Inc.  All other marks are property of their respective owners.

i Network Computing Awards Best New Product of the Year, Network Computing Awards

ii Gartner Magic Quadrant for Unified Threat Management, Jeremy D'Hoinne, Greg Young, July 2013.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Contacts:
Kerry Desberg
WatchGuard Technologies
(206) 613-3760
[email protected]

Justin Hall
Voxus PR
253-444-5442
[email protected]

Logo - http://photos.prnewswire.com/prnh/20140224/SF69246LOGO

SOURCE WatchGuard Technologies

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...