Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Dana Gardner, tru welu, Blue Box Blog

News Feed Item

Happy Socks Launches Underwear For Fall/Winter 14

The first to market sock brand launches intimates for men and women

DOVER, N.J., July 31, 2014 /PRNewswire/ -- Since the beginning in Spring 2008, Happy Socks has become the first and leading brand of design socks throughout the world.

HAPPY SOCKS LAUNCHES UNDERWEAR FOR FALL/WINTER 14

FALL / WINTER 2014 marks the beginning of a new era for the Swedish lifestyle brand with the launch of Happy Socks Underwear. Through the diversification of its product offer, Happy Socks also aims to bring happiness and quality to every corner of the underwear drawer. Happy Socks Underwear comes in a variety of signature patterns and colors as a true continuity of the core values and aesthetic of the brand.

The collection consists of a Men's Boxer, Men's Boxer Brief and a Women's Brief, offered within a range of six different patterns and fifteen colors. It will be available on www.happysocks.com, at Happy Socks Concept Stores, Pop Up Stores and retailers worldwide starting August 1st 2014.

WOMEN'S BRIEFS
Comfortable Feminine Graphic
The jersey briefs for women have a comfort fit, perfect for everyday and are made of 95% cotton and 5% elastane. They will be available for purchase at a SRP of €12,95.
Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes.

MEN'S BOXER BRIEFS
Fitted Visual Playful
The jersey boxer briefs for men are made of 95% cotton and 5% elastane. The silhouette is fitted for a slim look. They will retail at a SRP of €19,95.
Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes.

MEN'S BOXERS
Vivid Free Stylish
The woven boxers for men have a fly opening and elastic waistband for a relaxed fit and casual look. They are made of 100% cotton and will be available for a SRP of €19,95.
Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes.

Mikael Soderlindh and Viktor Tell present Happy Socks Underwear

"Since the start we have strongly believed that when you do something you should focus on becoming the best at it. Happy Socks successfully became a lifestyle brand, creating the entire segment of colorful design socks in almost every corner of the world since 2008. We then figured out we could use the same recipe and started looking for the next challenge". – starts Viktor

Mikael continues, "We searched for the next item that could give someone a positive emotion when getting dressed. It turned out underwear complements our socks perfectly."

"Mikael and I aim to make your underwear drawer also more colorful! Get our customers and ourselves thrilled and excited with more "happy" to play with!" –summarizes Viktor

"After two years of development, we are now proud to present our all new Happy Socks Underwear collection. A daring project to shift from just socks to both underwear and socks, keeping a brand name that refers only to the later. It is also quite a statement, saying a lot about the brand being strong enough to present a great underwear collection for both women and men.
The all-new Happy Socks Underwear is born carrying the same values of affordable creativity and quality" – concludes Mikael

ABOUT HAPPY SOCKS
It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators.

Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original prints. Today Happy Socks are sold in more than 70 countries and on every continent.

Simply put: there's a pair of high-quality socks and underwear for every occasion, mindset and style.

MEDIA INQUIRIES ONLY CONTACT:
Leslie Bishop/Sandrine Charles
Exposure Communications LLC
(212) 226-2530
[email protected] 
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140731/132325

SOURCE Happy Socks

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
For better or worse, DevOps has gone mainstream. All doubt was removed when IBM and HP threw up their respective DevOps microsites. Where are we on the hype cycle? It's hard to say for sure but there's a feeling we're heading for the "Peak of Inflated Expectations." What does this mean for the enterprise? Should they avoid DevOps? Definitely not. Should they be cautious though? Absolutely. The truth is that DevOps and the enterprise are at best strange bedfellows. The movement has its roots in t...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
In a world of ever-accelerating business cycles and fast-changing client expectations, the cloud increasingly serves as a growth engine and a path to new business models. Dynamic clouds enable businesses to continuously reinvent themselves, adapting their business processes, their service and software delivery and their operations to achieve speed-to-market and quick response to customer feedback. As the cloud evolves, the industry has multiple competing cloud technologies, offering on-premises ...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Over the years, a variety of methodologies have emerged in order to overcome the challenges related to project constraints. The successful use of each methodology seems highly context-dependent. However, communication seems to be the common denominator of the many challenges that project management methodologies intend to resolve. In this respect, Information and Communication Technologies (ICTs) can be viewed as powerful tools for managing projects. Few research papers have focused on the way...
As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, Netflix and so on is at the heart of CloudFoundry – a complete developer-oriented Platform as a Service (PaaS...
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
The OpenStack cloud operating system includes Trove, a database abstraction layer. Rather than applications connecting directly to a specific type of database, they connect to Trove, which in turn connects to one or more specific databases. One target database is Postgres Plus Cloud Database, which includes its own RESTful API. Trove was originally developed around MySQL, whose interfaces are significantly less complicated than those of the Postgres cloud database. In his session at 16th Cloud...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...