SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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AbelsonTaylor Introduces dose Studio to Increase Engagements Using Video

AbelsonTaylor, one of the largest independent healthcare ad agencies in the world, is introducing a top-of-the-line studio that will specialize in high-tech animation, online video and film/video production as client demands for greater forms of engagement increase. The studio is named dose, which speaks of the agency’s ability to create magic for clients, one dose at a time.

“Our clients are increasingly asking for more video engagement products,” says Stephen Neale, senior vice president and executive creative director for AbelsonTaylor. “Dose was created to fulfill those needs. Having a state-of-the-art studio in-house also adds another layer of expertise that we can offer.”

“Video consumption and engagement are increasing rapidly, especially across mobile devices,” adds Mitch Apley, senior director of broadcast productions for AbelsonTaylor. “With dose we’ll be able to execute not just social video marketing for mobile products, but also traditional forms of video, such as thought leadership and promotional brand stories.”

Apley has recently been tapped to lead the studio. Prior to joining AbelsonTaylor two years ago, he was an executive producer for Resolution Digital Studios, which designs and delivers distinctive content for film, advertising, marketing and corporate entities. Apley is a graduate of Northwestern University’s School of Communications.

The introduction of dose points to the growing trend of video consumption. According to an Accenture 2013 consumer survey, nearly 90 percent of US consumers are watching video content over the Internet on any device. And mobile video sharing site Animoto reports that 71 percent of people who consume videos say they are more likely to have a positive view of companies that produce video content for their brands.

The studio dose will have green screen capabilities and house a recording booth, editing suite and lounge. It also will have access to high tech camera and lighting. More importantly, it will be staffed by award-winning designers, writers, producers and directors. In fact, members of the dose team won Best Film for Chicago, Best Editing and Best Cinematography for a short film they submitted at an international competition called the 48-Hour Film Festival.

Director of creative services Dave Pasciuto will lead the creative for the studio. Pasciuto has more than 20 years’ experience working in the film, broadcast and gaming industries as a 3D artist, designer, compositor and animator. Pasciuto has lent his talents to companies such as Disney, ESPN and Amon Tobin. He also worked on such projects as “Harold and Kumar go to White Castle” and “Tony Hawk: Ride, Shred, and HD.” For more information about dose and to view some of its clips, visit www.abelsontaylor.com/dose.

About AbelsonTaylor

AbelsonTaylor is one of the largest independent healthcare advertising agencies in the world, serving pharmaceutical, biotech and health-and-wellness companies globally. Since our beginning in 1981, we have remained singularly focused on brands that help people live healthier lives. We are 100 percent focused on and 100 percent passionate about health and wellness. You see it in the brands we represent for our clients. You feel it in the environment we create for our people. We have built a reputation as the most creative agency that creates brand experiences in broadcast, print and digital. To learn more visit us at abelsontaylor.com and follow us on Twitter and Facebook.

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