Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Esmeralda Swartz, Andy Jonak, Carmen Gonzalez

News Feed Item

AbelsonTaylor Introduces dose Studio to Increase Engagements Using Video

AbelsonTaylor, one of the largest independent healthcare ad agencies in the world, is introducing a top-of-the-line studio that will specialize in high-tech animation, online video and film/video production as client demands for greater forms of engagement increase. The studio is named dose, which speaks of the agency’s ability to create magic for clients, one dose at a time.

“Our clients are increasingly asking for more video engagement products,” says Stephen Neale, senior vice president and executive creative director for AbelsonTaylor. “Dose was created to fulfill those needs. Having a state-of-the-art studio in-house also adds another layer of expertise that we can offer.”

“Video consumption and engagement are increasing rapidly, especially across mobile devices,” adds Mitch Apley, senior director of broadcast productions for AbelsonTaylor. “With dose we’ll be able to execute not just social video marketing for mobile products, but also traditional forms of video, such as thought leadership and promotional brand stories.”

Apley has recently been tapped to lead the studio. Prior to joining AbelsonTaylor two years ago, he was an executive producer for Resolution Digital Studios, which designs and delivers distinctive content for film, advertising, marketing and corporate entities. Apley is a graduate of Northwestern University’s School of Communications.

The introduction of dose points to the growing trend of video consumption. According to an Accenture 2013 consumer survey, nearly 90 percent of US consumers are watching video content over the Internet on any device. And mobile video sharing site Animoto reports that 71 percent of people who consume videos say they are more likely to have a positive view of companies that produce video content for their brands.

The studio dose will have green screen capabilities and house a recording booth, editing suite and lounge. It also will have access to high tech camera and lighting. More importantly, it will be staffed by award-winning designers, writers, producers and directors. In fact, members of the dose team won Best Film for Chicago, Best Editing and Best Cinematography for a short film they submitted at an international competition called the 48-Hour Film Festival.

Director of creative services Dave Pasciuto will lead the creative for the studio. Pasciuto has more than 20 years’ experience working in the film, broadcast and gaming industries as a 3D artist, designer, compositor and animator. Pasciuto has lent his talents to companies such as Disney, ESPN and Amon Tobin. He also worked on such projects as “Harold and Kumar go to White Castle” and “Tony Hawk: Ride, Shred, and HD.” For more information about dose and to view some of its clips, visit www.abelsontaylor.com/dose.

About AbelsonTaylor

AbelsonTaylor is one of the largest independent healthcare advertising agencies in the world, serving pharmaceutical, biotech and health-and-wellness companies globally. Since our beginning in 1981, we have remained singularly focused on brands that help people live healthier lives. We are 100 percent focused on and 100 percent passionate about health and wellness. You see it in the brands we represent for our clients. You feel it in the environment we create for our people. We have built a reputation as the most creative agency that creates brand experiences in broadcast, print and digital. To learn more visit us at abelsontaylor.com and follow us on Twitter and Facebook.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...