|By Business Wire||
|July 31, 2014 02:32 PM EDT||
IMM, a full-service interactive agency that delivers right ideas and real results for clients, has expanded its social offering to create Content: Earned, Shared & Owned (CESO) – a practice area dedicated to bringing data-driven intelligence and a razor-sharp focus on ROI to content and social marketing. The expansion showcases IMM’s ongoing evolution and validation of the agency’s results-oriented mindset.
Led by Chief Engagement Officer Ian Woods, and Zach Baze, the agency’s SVP of Strategy & Insights, the CESO unit will see a spate of new hires including content strategists and community managers in the coming months.
“Over the past 18 months, it became clear that there was an opportunity to accelerate IMM’s ability to deliver authentic and unique content experiences for our clients and their consumers,” Woods said. “As such, we’re ramping up large-scale social and content deliverables.”
Content and social marketing have been notoriously difficult for most agencies to measure in terms of direct impact on sales for brands, but Baze summed up how the new CESO practice maps to IMM’s existing metrics and results-focused culture.
“We don’t create content for content’s sake,” Baze said. “We assess our client’s business KPIs first, then evaluate the need to either create new or repurpose existing content, and then finally test and re-test the messaging. By measuring everything against the right client KPIs, we show clients exactly how the strategy delivers real business results.”
IMM is an independent full-service digital solutions agency that helps marketers maximize ROI. IMM’s mantra: “Right Ideas. Real Results. All In” demonstrates the agency’s investment in its clients’ business, sharing the risk in order to create tangible results for brands.
At its own expense, IMM purchases media, delivers creative, technology and provides account management resources. IMM is compensated through measurable links between the agency’s fees and the client’s return on investment. Founded in 2006, the agency is based in Boulder, CO.
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do to...
Oct. 31, 2014 11:00 PM EDT Reads: 1,807
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worke...
Oct. 31, 2014 10:00 PM EDT Reads: 990
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and ...
Oct. 31, 2014 08:15 PM EDT Reads: 2,197
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to mee...
Oct. 31, 2014 07:15 PM EDT Reads: 2,116
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also te...
Oct. 31, 2014 07:00 PM EDT Reads: 1,102
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, E...
Oct. 31, 2014 06:30 PM EDT Reads: 2,191
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and t...
Oct. 31, 2014 06:30 PM EDT Reads: 1,067
We live in a time when seconds – even milliseconds – can have a dramatic economic impact on your company’s future. With technology being the primary conduit for consumer interaction, the user experience is at center stage. User experience will be a deciding factor in separating the future winners from the losers. By building more speed and agility into the application delivery process, DevOps prom...
Oct. 31, 2014 06:00 PM EDT Reads: 1,481
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,...
Oct. 31, 2014 05:00 PM EDT Reads: 1,331
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composi...
Oct. 31, 2014 05:00 PM EDT Reads: 1,182