SYS-CON MEDIA Authors: Kevin Benedict, Rich Waidmann, Pat Romanski, Michael Jannery, Javier Paniza

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American Honda Reports July 2014 Sales

- Honda Accord posts best July sales in five years


TORRANCE, Calif., Aug. 1, 2014 /PRNewswire/ -- American Honda Motor Co., Inc. today reported July 2014 Honda and Acura vehicle sales of 135,908 units. The Honda division posted sales of 123,428 units in July while Acura sold 12,480 units in the same period. Year-to-date American Honda sales reached 875,344 units.

American Honda Reports July 2014 Sales

Honda

In a month of bests, Accord, the brand's top-selling model, finished its best July in five years, CR-V posted its best July sales ever and the all-new Fit had its best month of the year so far.

  • Accord had its seventh straight month above 30,000 sales with 35,073 July sales, up 11.3 percent.
  • CR-V, the nation's best-selling utility vehicle through June, broke a July record for the second consecutive year, bringing its year-to-date sales to 183,214, up 5.9 percent.
  • With dealer supplies continuing to build, the all-new 2015 Fit posted its strongest monthly sales so far this year with 5,115 units, up 1.3 percent vs. July 2013 and up 38.3 percent over June 2014 sales.

"The CR-V continues to cement its place as America's favorite and best-selling SUV with yet another record month of sales," said Jeff Conrad, Honda division senior vice president and general manager. "Combined with Accord, which is on its way to become the most popular car in the U.S. for a second straight year, Honda once again has the vehicles of choice in two of the biggest market classes."

Acura

Overall Acura sales reflect a virtual sell out of prior TL and TSX models as the company prepared for launch of the 2015 TLX line of luxury performance sedans, which is now underway nationwide. MDX, America's all-time best-selling 3-row luxury SUV, was the brand's best-selling model, besting a year-old July record.

  • All-new 2015 TLX is arriving at dealers now.
  • MDX July sales rose 13.2 percent on sales of 6,283 units, setting a new July record and combined with RDX, set a new July record for light trucks.

"Our July sales were definitely impacted by a lack of sedan availability as we sold out of TSX and TL," said Mike Accavitti, Acura division senior vice president and general manager. "We're confident that the all-new TLX luxury performance sedan, arriving at dealers now, will quickly remedy the situation and drive Acura sales growth through the second half of the year."  

 

 



American Honda Vehicle Sales for July 2014




Month-to-Date

Year-to-Date




July 2014

July 2013

DSR** % Change

MoM % Change

July 2014

July 2013

DSR** % Change

YoY % Change



American Honda Total

135,908

141,439

-7.6%

-3.9%

875,344

887,017

-1.3%

-1.3%



Total Car Sales

73,531

75,396

-6.2%

-2.5%

476,945

487,613

-2.2%

-2.2%



Total Truck Sales

62,377

66,043

-9.2%

-5.6%

398,399

399,404

-0.3%

-0.3%



   Honda Total Car Sales

70,873

69,774

-2.3%

1.6%

449,405

445,660

0.8%

0.8%



   Honda Total Truck Sales

52,555

56,515

-10.6%

-7.0%

335,508

349,226

-3.9%

-3.9%



    Acura Total Car Sales

2,658

5,622

-54.5%

-52.7%

27,540

41,953

-34.4%

-34.4%



    Acura Total Truck Sales

9,822

9,528

-0.9%

3.1%

62,891

50,178

25.3%

25.3%



Total Domestic Car Sales

71,747

67,129

2.8%

6.9%

443,897

436,506

1.7%

1.7%




Honda Division

69,776

63,804

5.2%

9.4%

424,553

407,867

4.1%

4.1%




 Acura Division

1,971

3,325

-43.0%

-40.7%

19,344

28,639

-32.5%

-32.5%



Total Domestic Truck Sales

62,377

66,041

-9.2%

-5.5%

398,399

399,330

-0.2%

-0.2%




Honda Division

52,555

56,513

-10.6%

-7.0%

335,508

349,152

-3.9%

-3.9%




 Acura Division

9,822

9,528

-0.9%

3.1%

62,891

50,178

25.3%

25.3%



Total Import Car Sales

1,784

8,267

-79.3%

-78.4%

33,048

51,107

-35.3%

-35.3%




Honda Division

1,097

5,970

-82.3%

-81.6%

24,852

37,793

-34.2%

-34.2%




 Acura Division

687

2,297

-71.2%

-70.1%

8,196

13,314

-38.4%

-38.4%



Total Import Truck Sales

0

2

-100.0%

-100.0%

0

74

-100.0%

-100.0%




Honda Division

0

2

-100.0%

-100.0%

0

74

-100.0%

-100.0%




Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%


   MODEL BREAKOUT BY DIVISION


Honda Division Total

123,428

126,289

-6.0%

-2.3%

784,913

794,886

-1.3%

-1.3%




* ACCORD

35,073

31,507

7.0%

11.3%

220,351

218,367

0.9%

0.9%




* CIVIC

30,038

32,416

-10.9%

-7.3%

197,135

191,120

3.1%

3.1%




  CR-Z

356

384

-10.9%

-7.3%

2,355

2,799

-15.9%

-15.9%




  FCX CLARITY

0

0

0.0%

0.0%

1

2

-50.0%

-50.0%




* FIT

5,115

5,047

-2.6%

1.3%

26,939

30,588

-11.9%

-11.9%




  INSIGHT

291

420

-33.4%

-30.7%

2,624

2,782

-5.7%

-5.7%




  S2000

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%
















  CROSSTOUR

854

1,450

-43.4%

-41.1%

7,232

10,018

-27.8%

-27.8%




* CR-V

28,522

27,226

0.7%

4.8%

183,214

172,989

5.9%

5.9%




  ELEMENT

0

1

-100.0%

-100.0%

0

2

-100.0%

-100.0%




  ODYSSEY

10,906

13,261

-20.9%

-17.8%

74,203

79,733

-6.9%

-6.9%




  PILOT

10,933

12,932

-18.7%

-15.5%

61,613

75,819

-18.7%

-18.7%




  RIDGELINE

1,340

1,645

-21.7%

-18.5%

9,246

10,665

-13.3%

-13.3%
















*** Memo: Accord FHEV

1,362

0

0.0%

0.0%

8,250

0

0.0%

0.0%




     Memo: Accord PHEV

41

54

-27.0%

-24.1%

221

254

-13.0%

-13.0%




     Memo: Civic Hybrid

409

578

-32.0%

-29.2%

2,904

3,719

-21.9%

-21.9%




     Memo: Fit EV

42

63

-35.9%

-33.3%

263

354

-25.7%

-25.7%



Acura Division Total

12,480

15,150

-20.8%

-17.6%

90,431

92,131

-1.8%

-1.8%




  ILX

1,235

1,482

-19.9%

-16.7%

9,592

12,206

-21.4%

-21.4%




  RLX / RL

208

617

-67.6%

-66.3%

2,292

2,180

5.1%

5.1%




  TL

736

1,843

-61.6%

-60.1%

9,752

16,433

-40.7%

-40.7%




  TSX

479

1,680

-72.6%

-71.5%

5,904

11,134

-47.0%

-47.0%
















  MDX

6,283

5,551

8.8%

13.2%

36,947

23,765

55.5%

55.5%




  RDX

3,532

3,936

-13.7%

-10.3%

25,881

26,136

-1.0%

-1.0%




  ZDX

7

41

-83.6%

-82.9%

63

277

-77.3%

-77.3%
















*** Memo: ILX Hybrid

35

110

-69.4%

-68.2%

306

1,003

-69.5%

-69.5%




     Memo: RLX Hybrid

0

0

0.0%

0.0%

0

0

0.0%

0.0%




     Memo: TSX Wagon

57

158

-65.3%

-63.9%

599

1,322

-54.7%

-54.7%



Selling Days

26

25



178

178





  **** Hybrid

2,494

1,546

55.1%

61.3%

16,660

10,557

57.8%

57.8%






*    Honda and Acura vehicles are made of domestic & global sourced parts



**   Daily Selling Rate



***  Memo line items are included in the respective model total



**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid and RLX Hybrid


 

 

 

Honda Logo.

Photo - http://photos.prnewswire.com/prnh/20140801/132650

Logo - http://photos.prnewswire.com/prnh/20100923/HONDALOGO

 

SOURCE American Honda Motor Co., Inc.

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